HighEdWeb Assocation October 10-13, 2010

Session Details


Got Centerpiece? So Does Everyone Else.

TNT10 Content Track

Caprice, 4th Floor


Higher ed has a problem with its websites. Many of us are past that first big hump of "The Millennial Redesign." We've plopped down money on a shiny new CMS. Our design is hip and groovy. But an issue snuck in when we weren't looking. Centerpieces have become a staple component of the ever important home page. The problem is that they have homogenized us. We're all doing it, and we're all doing it the same. This presentation will look at a number of sites and their centerpieces, look at common themes, address why our current trend is a problem, and make suggestions as to where we can go and what we can do to stand out and differentiate ourselves.


Michael Fienen
Director of Web Marketing, Pittsburg State University

Michael joined Pittsburg State University in Pittsburg, KS, in 2006 and is currently the Director of Web Marketing. He is also CTO for the interactive map provider nuCloud and a writer for the higher ed Web development blog .eduGuru. Web development's role in interpersonal communication is a principle focus of his efforts to improve and enhance the higher ed Web space. He is an active supporter of the dotCMS community, accessibility advocate, freelance consultant, frequent speaker at Web events, and general purpose geek who wears many hats.