HighEdWeb Assocation October 10-13, 2010

Session Details


It's the End of the Web as We Know It Redux

RED2 Red Stapler Track

Continental Ballroom, Mezzanine Level


We've come a long way from binary numbers and machine language. Technology marches on. As Moore’s law collides with Metcalfe’s law, the Web we see today and the devices we use to access it will become unrecognizable. Will the promise of the social Web, the mobile Web, the semantic Web, and the real-time Web be fully realized? Will the singularity become reality? What are the implications of ubiquitous computing? It may be time to rethink a few things. Completely updated for 2010, this award-winning presentation will focus on the (r)evolution of the Web and the implications for higher education Web professionals.


Mark Greenfield
Director of Web Services, University at Buffalo

Mark Greenfield is a highly regarded, influential member of the higher education Web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought-provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about Web communications. Mark has worked at the University at Buffalo for over 20 years. He has been a full time Web professional for the past 14 years, currently serving as Director, Office of Web Services. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, social media, the mobile Web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.