HighEdWeb Assocation October 10-13, 2010

Session Details


Video Killed the Radio Star, but It Could Help You Meet Your Goals

TNT8 Content Track

Caprice, 4th Floor


Many colleges and universities have begun using video to tell their stories. While the narrative approach is a natural way to communicate, it doesn't mean much to organization leaders if there's no a return on their investment. To make a big impact in the minds and hearts of our leaders, we simply have to tie video to our strategic plans. What do you want to accomplish with video? We'll take you through the process of deciding if video is the right tool to meet your needs. Next, we'll discuss whether or not you actually want to make your own picture show, or if you should bring in a professional team. Then, through our case study, we'll talk about how one small school took on in-house video production and impacted recruiting in a big way. Whether you want to recruit more students, bring in more donations, or recruit more volunteers, this session will impact your bottom line positively. You will leave with a plan for using video to meet your goals and a timeline for achieving them.


Aaron Street
Director of Communications, Southern Arkansas University

Aaron Street serves as Director of Communications for Southern Arkansas University. He oversees all of the university’s marketing, communications, and public relations strategies. Street brings to this position a creative flair from more than six years of chasing after storytelling images as a photojournalist and a willingness to take on exciting opportunities. After noticing a need at SAU for video production, he enrolled in an undergraduate video editing class and encouraged the administration to purchase equipment. Less than a year later, the SAU YouTube page was getting more hits and subscribers than any of the other schools in Arkansas. Street graduated from SAU with a mass communications degree, learned the ropes at a small paper, then moved up to chief photographer at the Texarkana Gazette before returning to his alma mater with more than 80 journalism awards under his belt.

Tonya Oaks Smith
Director of Communications, UALR Bowen School of Law

Tonya Oaks Smith serves as Director of Communications for the UALR Bowen School of Law. In this role, she manages the communications, marketing, and public relations strategies of the law school in accordance with its mission, objectives, directives, and policies. Smith is particularly interested in developing Bowen’s communication and marketing strategies through the use of new media. Smith is a graduate of Louisiana State University with a degree in English and is pursuing her master’s degree in applied communication studies in UALR’s Department of Speech Communication. Before joining UALR as a public relations coordinator in 2006, Smith worked for Acxiom Corporation as an internal communications specialist. She began her career moving through the newsroom ranks as reporter, news editor, and managing editor for weekly and daily newspapers in Louisiana.