HighEdWeb Assocation October 10-13, 2010

Session Details


E-Expectations 2010: What College-Bound High-School Students Demand From Your Web Site

SOC6 Social Media Track

Continental Ballroom, Mezzanine Level


What do college-bound high-school students expect from campus websites? What types of content and features do they value the most? How do they feel about colleges using social media for recruitment? During this session, I'll share results from the 2010 E-Expectations study, an annual nationwide survey of high school students. I'll discuss how these students interact with college websites, including how students find the college websites, what content students value most and whether they are willing to scroll to read it all, and the interactive features they most like to use. In addition, this session will illuminate how students feel about campuses recruiting through social media. I'lll discuss what students reveal about colleges using social networks like Facebook, reading blogs and Twitter messages from campus personnel and students, and watching college-sponsored videos on YouTube. Attendees will leave the session with a greater understanding of how to engage students online and create a Web presence that meets their expectations.


Lance Merker
President and CEO, OmniUpdate, Inc.

Lance Merker is the President and CEO of OmniUpdate, Inc., located in Camarillo, CA. Under his leadership, OmniUpdate has become the leading provider of Web content management software (CMS) to higher education. The company’s flagship CMS product, OU Campus, is being used to manage more than 550 college and university websites. Mr. Merker is a regular guest speaker on the subject of Web CMS and social networking at industry conferences nationwide. He has more than 15 years experience in the software industry, and for the past two years has participated with Noel-Levitz in the E-Expectations student study.