HighEdWeb Assocation October 10-13, 2010
 

Session Details

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Navigating and Surviving a "Perfect Storm"

MMP25 Marketing, Management, and Professional Development Track

Pavillion Ballroom, 4th Floor

Monday,
11:45
AM -
12:30
PM

As an academic institution founded by the Sisters of Mercy, Saint Joseph College offers distinctive curricula that prepare both undergraduate women and continuing and graduate students of both genders to meet the challenges of their professional and personal futures. While SJC clearly had a significant story to tell, we realized that our storytelling vehicles were outdated and ineffective. The college's outdated website loomed large, and the decision was made to redesign the site and implement a content management system. A redesign, of course, entails much more than selecting a vendor. The process of effective Web redesign centers on institutional collaboration. Added to our collaborative outreach was the implementation of a new strategic plan; the decision to undertake a new branding initiative to drive enrollment; and the introduction of the new content management system - all moving forward at warp speed. Little did we know that we were headed into the perfect storm. Ultimately, this effort proved to be the catalyst for changing the college's culture of communications. This session will outline a successful brand roll-out, the lessons learned about Web redesign, the ways in which a content management system can help you survive the "stuff" coming downstream, and the outcomes we continue to realize as a result of our ambitious undertaking. This session is especially relevant for those in Web communications and marketing roles.

Presenters

Kathie Kentfield
Web Site Coordinator, Saint Joseph College

Kathie has more than 10 years experience at Saint Joseph College working in both IT and Marketing and Communications as the Website Coordinator, and more than 10 years as a team leader/presenter in FIRST Robotics program.

Cynthia Mariani
Director, Marketing and Communications, Saint Joseph College

Beatrice Szalas
Principal Consultant, Stamats, Inc.

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