HighEdWeb Assocation October 10-13, 2010

Session Details


Developing a Mobile Website

TNT4 Content Track

Caprice, 4th Floor

AM -

Students now almost universally carry cellphones, and an increasing number are using smartphones to browse the Web. As a university we must see and respond to this by offering our services such that they are accessible by mobile devices. Mobile strategy today means deciding whether to focus on mobile apps, a mobile website, or a combination of the two. At Texas A&M University we actively pursue both technologies. We were the first public university to have a mobile suite in Apple's iPhone app store, but we have also been insistent on providing a mobile website that allows anyone to access our services, no matter what phone they use. While we will explore the advantages and drawbacks of each method, the focus will be on development of a mobile website. We will explore the decision-making process that goes into what kind of information to offer, topic areas that have proven most successful on our campus, and the technical challenges of writing code that acts the same across the gamut of mobile devices.


Erick Beck
Director, Web Development, Texas A&M University

Erick spent seven years as a Web developer at Texas A&M University before joining the Division of Marketing & Communications as Director of Web Development. In the last three years his team has completely overhauled the primary university Web presence with the goal of creating a cohesive, integrated system from what was once dozens of separate siloed websites.

John Chivvis
Director, Web Initiatives, Texas A&M University

John provides Texas A&M's Division of Marketing and Communications with creative strategy and direction for its Web and social media efforts. He also helps campus designers and developers implement university branding guidelines and campaign strategies to create a more visually coherent and consistent experience across the Texas A&M Web presence. Building on a decade of communications, design, and marketing for the Web, John is now expanding into rich content and multimedia microsite design/development for key Texas A&M audiences and subject areas.