HighEdWeb Assocation October 10-13, 2010

Session Details


SEO to the Max: Beginning Your Journey

MMP1 Marketing, Management, and Professional Development Track

Pavillion Ballroom, 4th Floor


The realm of search engine optimization is always changing. There are always new tools and ideas that impact how content is indexed and recognized online. A prime example is the aggregation of links on social networks, all of which push users to our websites. In this session I want to talk about smart steps university Web developers can take to get their sites and content to the top of search engine results, including best practices and tool utilization. I will focus on tools such as the new woorank.com, Google Webmaster Tools, and other Web widgets and scanning software. This will be a great session to begin your journey into understanding SEO.


Zac Vineyard
Web Developer, Northwest Nazarene University

Zac Vineyard is a Web developer for Northwest Nazarene University. He has been building websites and ogling code for eight years, specializing in front-end Web development, content management, marketing, and search engine optimization. He loves PHP, jQuery, XHTML, CSS, and a variety of content management systems. He lives in Meridian, Idaho, with his wife and twin girls.