HighEdWeb Assocation October 10-13, 2010
 

Session Details

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SEO to the Max: Beginning Your Journey

MMP22 Marketing, Management, and Professional Development Track

Pavillion Ballroom, 4th Floor

Monday,
8:30
9:15
AM

The realm of search engine optimization is always changing. There are always new tools and ideas that impact how content is indexed and recognized online. A prime example is the aggregation of links on social networks, all of which push users to our websites. In this session I want to talk about smart steps university Web developers can take to get their sites and content to the top of search engine results, including best practices and tool utilization. I will focus on tools such as the new woorank.com, Google Webmaster Tools, and other Web widgets and scanning software. This will be a great session to begin your journey into understanding SEO.

Presenter

Zac Vineyard
Web Developer, Northwest Nazarene University

Zac Vineyard is a Web developer for Northwest Nazarene University. He has been building websites and ogling code for eight years, specializing in front-end Web development, content management, marketing, and search engine optimization. He loves PHP, jQuery, XHTML, CSS, and a variety of content management systems. He lives in Meridian, Idaho, with his wife and twin girls.

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