Rookwood, 4th Floor
Mobile tagging (QRcodes, Data Matrix, etc.) is the process of reading a 2D barcode using a mobile device camera. By allowing the encryption of URLs in the barcodes, the mobile tagging can add a digital and/or online layer to any physical (offline) object, functioning like a gateway from the physical to the digital online worlds. Since the mobile tags are simple tags that can be placed in virtually any physical thing or person, added to the fact that the cell phones with cameras have become a very inexpensive and pervasive device, the mobile tagging process can be said as one of the easiest and simplest ways of creating mixed realities between on- and off-line realms, specially Augmented Reality. The use of mobile tagging is endless ranging from expanding the information on packages, bus stop routes, museum objects, personal identification, to applications in art and education. The presentation will a) introduce the concepts of mobile tagging and mixed realities/augmented realities; b) present the use of mobile tagging as tools for Augmented Reality c) teach how to create and use the tags (QRcodes and Data Matrix); d) show real cases of use.
Professor of MBA courses at BSP Business School São Paulo and Unicentro Belas Artes de São Paulo. Reviewer for LEA Leonardo Electronic Almanac, MIT, 2005, and Networked Book, Turbulence.org, 2009. CIO at NMD New Media Developers, winner of 11 Internet Best Awards from 1998 to 2005. Frequent speaker at Internet and Marketing conferences in Brazil, US, England, Austria, Macedonia, China, Japan, Singapore. Awarded three times with the "Best of Track Presentation" award (2003, 2004 and 2008) and once with "Best of Conference Presentation" award (2004). Engineer, postgraduate in Marketing, postgraduate in Graphics Design, Master's degree in Art & Technology. Pursuing her PhD at University of Sao Paulo with researches on mobile technologies and social media. Author of the books "Search Engine Optimization on the Web" (2008) and "SEM & SEO: Mastering the Search Engine Marketing" (2009). Personal website: www.martha.com.br / Twitter: @marthagabriel