Rookwood, 4th Floor
Mobile tagging (QRcodes, Data Matrix, etc.) is the process of reading a 2D barcode using a mobile device camera. By allowing the encryption of URLs in the barcodes, mobile tagging can add a digital or online layer to any physical (offline) object, functioning like a gateway from the physical to the digital online world. Since mobile tags are simple tags that can be placed on virtually any physical thing or person, and since cell phones with cameras have become a very inexpensive and pervasive device, the mobile tagging process is one of the easiest and simplest ways of creating mixed realities between on- and off-line realms, especially augmented reality. The use of mobile tagging is endless, ranging from expanding the information on packages, bus stop routes, museum objects, personal identification, to applications in art and education. The presentation will a) introduce the concepts of mobile tagging and mixed realities/augmented realities; b) present the use of mobile tagging as a tool for augmented reality c) teach how to create and use the tags (QRcodes and Data Matrix); d) show real cases of use.
Martha is professor of MBA courses at BSP Business School São Paulo and the Unicentro Belas Artes de São Paulo. She is the CIO at NMD New Media Developers, and winner of 11 Internet Best Awards from 1998 to 2005. Martha is a frequent speaker at Internet and marketing conferences in Brazil, the U.S., England, Austria, Macedonia, China, Japan, and Singapore. She's won HighEdWeb's "Best of Track" red stapler award three times (2003, 2004, and 2008) and "Best of Conference" once (2004). She is an engineer, postgraduate in marketing and graphics design, has a master's degree in art and technology, and is pursuing her PhD at the University of Sao Paulo focusing on mobile technologies and social media. She is the author of the books Search Engine Optimization on the Web (2008) and SEM & SEO: Mastering the Search Engine Marketing (2009). Find her online at www.martha.com.br and on Twitter at @marthagabriel.