Caprice, 4th Floor
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away.
Kyle is currently the Manager of Consulting Services at HubSpot and formerly the webmaster at Wofford College. Kyle is still an active contributor in the higher education Web spectrum. Although his background is technical, he claims to know a thing or two about marketing, mostly revolving around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences on topics ranging from email marketing to social media and Web analytics. He's definitely a fairly nice guy.