HighEdWeb Assocation October 10-13, 2010

Session Details


Dirty Secrets of Web Directors

MMP10 Marketing, Management, and Professional Development Track

Pavillion Ballroom, 4th Floor


* How can you convince your boss you deserve to be paid more? * What's the best way to organize a Web department? * How do you motivate Web workers in a higher ed environment? * How do you say no (or "yes, but...")? * What's the worst problem with the Web in higher ed? * Should sub-sites have common, branded templates or unique designs? * How do you win arguments with faculty members? * How can you move from reactive to proactive projects? We'll tackle these questions and more in a brutally honest panel discussion featuring  Nick Denardis (Wayne State University), and Matt Herzberger (Florida International University) and moderated by Chas Grundy (University of Notre Dame).


Chas Grundy
Director of Interactive Marketing, University of Notre Dame

Chas is the Director of Interactive Marketing at AgencyND – a marketing agency within the University of Notre Dame. As a Web marketer, social media advocate, and former developer, Chas has seen the best and worst of what technology can do for higher education. He blogs about Web marketing in higher ed at grundyhome.com.

Nick DeNardis
Associate Director of Web Communications, Wayne State University

Nick DeNardis is the Associate Director of Web Communications at Wayne State University. As host of the video blog, EDU Checkup, he reviews higher education websites from the point of view of a first-time visitor, while critiquing the design, information architecture and code of the sites. He is a staff writer at .eduGuru, a higher education marketing and Web development blog. He takes an active role in the higher education Web community by sharing his thoughts and real-world analysis in the Wayne State Web Communications Blog. He is also an officer for Refresh Detroit, a group of Web professionals whose goal is to promote Web standards, usability, and accessibility.

Matt Herzberger
Director of Web Communications, Florida International University

Matt has more than eleven years of Web experience with eight years in higher education. He started in the corporate world as a production assistant for a higher education Web design agency where he produced sites for various universities and colleges. He then moved into higher education as a designer and strategist for various institutions. He is currently serving as the Director of Web Communications at Florida International University. Matt has been a higher ed Web blogger, speaker, and consultant for years now and is the co-founder of BlogHighEd.