Continental Ballroom, Mezzanine Level
Location-based services continue to grow thanks to increasing numbers of location-aware mobile devices -- not to mention big players like Facebook, Google, and Twitter getting into the act. Services like Foursquare, Gowalla, and Brightkite are perfecting the "check in, take a picture, leave a review, and earn a virtual badge" concept that’s helping the location-based services market grow to an estimated $3 billion business by 2013. But how can colleges and universities get themselves on the map and do more than simply check in? Location-based services can help universities improve and personalize campus tours, collect and share student-created geotagged content, incentivize student attendance at university events, build alumni communities, provide near real-time customer service for students, faculty and staff, celebrate campus history and mythology, or even track a senior administrator for a day. During the summer of 2010, NC State University began to rollout location-based mobile applications and websites designed to create the kind of authentic content, coverage, and community engagement few other Web efforts can duplicate. This presentation will discuss creative ways universities can leverage location-based services. The discussion will cover strategies for managing the concerns that loom large for administrators—privacy, unflattering reviews, and inappropriate content—in addition to unique considerations that come with partnering with a vendor or creating your own applications.
Tim Jones is the Director of Web Communications at North Carolina State University in Raleigh, NC. He and his modest team of designers, developers, and content producers lead the university’s overall online strategy from the central Web presence to the furthest reaches of social media. Tim has been working in higher education for the past nine years, starting as an information manager and features writer at the College of William & Mary in 2001. Since then, he has been a writer, editor of all sorts, programmer, producer, photographer, generic Web guy, information architect, content strategist, manager, director and a slew of other things as part of university Web, creative, marketing, and communications teams.