HighEdWeb Assocation October 10-13, 2010

Session Details


More Photoshop Secrets for the Web

TNT3 Content Track

Caprice, 4th Floor


Digital imagery is a great way to engage visitors on any college website. Compelling photographs connect prospective students to the institution and reconnect alumni to their alma mater. In the ever-changing world of digital photography there are new tools and techniques to produce better quality results, faster. This session (a follow-up to last year’s successful “Photoshop Secrets for Eye-Popping Images”) aims to arm Web designers with even more tips, shortcuts, and methods for producing spectacular digital images. With Adobe Photoshop and photos from William & Mary’s historic campus, this session will explore techniques for enhancing photographs for the Web. With a special focus on typography, Camera Raw and High Dynamic Range photos, this session is ideal for people with a wide range of experience with Adobe’s Creative Suite. We’ll even touch on some of the coolest new features in Photoshop CS5. This session will not dwell on abstract technicalities; instead we’ll take every day problems and explore various ways of solving them. While helpful to anyone who prepares photos for the Web, this workshop is most relevant to those already familiar with the basic functionality of Adobe Photoshop or Photoshop Elements.


Joel Pattison
Web Designer & Project Manager, College of William & Mary

Joel is the lead Web designer and a project manager for William & Mary. He is passionate about great design, vibrant photographs, and intuitive user experiences. Joel's current position is a satisfying mix of technical problem solving and visual design -- on any given day you're as likely to find him taking photographs as writing code. Joel's recent projects include communicating about the college's athletic mascot search, producing videos for student recruitment and fundraising, and building an online form creation tool. He also played an important role in the birth of W&M's Creative Services office -- a new unit designed to integrate the college's communication strategy. When he's not working, you might find him camping on the shores of North Carolina, hiking in the Blue Ridge Mountains, or reading a book on his living room sofa.