HighEdWeb Assocation October 10-13, 2010

Session Details


Content Strategy: The Key to Effective Web Content

TNT11 Content Track

Caprice, 4th Floor


Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political, and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. Web content strategy is an essential discipline that author Kristina Halvorson defines as "the practice of planning for the creation, delivery, and governance of useful, usable content." In this session, learn how to implement and maintain effective content that drives marketing, engages users, and increases website conversions.


Rick Allen
Manager, Web Content, Babson College

Rick Allen is an accomplished manager of complex Web-related projects, with 10 years experience in creating dynamic Web identities for knowledge-centric organizations. Rick is Manager, Web Content at Babson College and Principal at ePublish Media. Rick is also the founder of Content Strategy New England, a community of Web content professionals aiming to bring clear communication to online user experiences through content strategy.