Salon H & I, 4th Floor
How do we design community-based websites that provide incentive for participation and involvement? In this top presentation from BoilerWeb 2010, we'llexplore different patterns of reputation used in Web applications and the methods behind their design. We'll identify technical characteristics associated with each pattern, outline uses in existing communities, and highlight examples of effective and ineffective implementations. Whether it’s a collaborative reviews community like Yelp, a cordial question/answer education community, or competitive game, reputation models are one of the driving factors behind user interaction. Some of the reputation patterns to be discussed include numbered levels, collective achievements, points, leaderboards, and labels. Interaction models include combative, competitive, cordial, collaborative, and caring, each encompassing a different spectrum of appropriate patterns. By creating an understanding of the visual patterns and models for their inclusion, a reputation system can be constructed to align user incentives with site goals. Social communities are no longer a niche subset of existing websites; they are a core component of our online behavior and pose several new questions we can ask ourselves before designing our own.
Steve Heady is a user experience designer at Purdue University with a focus on interface design and wireframing for applications and research initiatives around campus. Prior to coming to Purdue, he helped create two startup companies and designed ecommerce applications for a top 10 online retailer. He holds a BS in Technology from Purdue and is currently enrolled in educational technology pursuing his MS. He comes with over 10 years of experience designing applications in retail, entertainment, gaming, and higher education.