HighEdWeb Assocation October 10-13, 2010

Session Details


Facebook Faceplant: Lessons Learned from Social Media Failures (and Successes)

SOC9 Social Media Track

Continental Ballroom, Mezzanine Level


"We are controlling transmission... We will control the horizontal. We will control the vertical. For the next hour, sit quietly and we will control all that you see and hear." (The Outer Limits, 1963-1965 and 1995-2002) What happens when traditional media sensibilities are brought to social media? What can we learn from our experiences? Participate in a discussion of several case studies of social media failures and successes in higher ed, including: a giant traveling cut-out squirrel, a rivalry between the official newspaper and crowdsourced news site, a facebook admin's flame war with fans, and more!


Nikki Massaro-Kauffman
Technology Training Coordinator, Penn State University

Nikki is a technology training coordinator with the Penn State University Libraries, responsible for technology training offered in the libraries' 20+ departments and 30+ library locations. Prior to coming to University Libraries, she served as an interim associate director of instructional technology and multimedia at the Penn State World Campus. Over the years, she's been a programmer, a database specialist, a Microsoft Certified Master Instructor, a continuing education instructor for seniors and adults with disabilities, and a high school English and communications technology teacher. Her interests are in the areas where technology, training, and communication intersect. She holds degrees in both computer science and in education. She also writes for the 2009 eduStyle Award-Winning higher ed blog, .eduGuru (http://doteduguru.com).

Cynde Fleagle
Coordinator for Public Information, Penn State University

Cynde is a Coordinator for Public Information with the IT Communications department of Information Technology Services. Her responsibilities include social media and Web design. Prior to coming joining the IT Communications team, she served as a graphic designer, Web coordinator and event planner for Penn State's Computer Store. Over the years, she's worked with marketing, promotions, advertising, as a Computer Store sales consultant, and retail manager. Her interests include social media, Disney, and fitness. She holds a degree in speech communications. She is most proud of the work she has done with This Squirrel. (http://www.facebook.com/ThisSquirrel and http://www.twitter.com/ThisSquirrel)