Rookwood, 4th Floor
Limited IT staff? Limited funds? Find out how one large, public university banded together to purchase and implement an enterprise-level content management system. By maximizing university-wide IT talent and author content, we’re creating a stronger, more cohesive and consistent Web presence. And we’re making new friends. Because of the strong, grassroots support for an effective system, we received financial commitments from several campus areas, thus convincing the university to provide central funds for the bulk of the purchase. Similarly, we did not have adequate centralized IT staff to implement the system, so we recruited talented IT folks from across campus to work together to build the system. The collaborative effort is proving to be a model for other university-wide initiatives. We’ll share our planning documents, schedules and secrets for encouraging collaboration to maximize ROI and speed the delivery of Web content.
Donna manages the Web presence, policies, and initiatives of the University of Cincinnati, including supporting UC's branding program and implementing university-wide marketing campaigns on and through the Web. Donna joined UC eight years ago and has 18 years' experience in higher education.
Brian has 12 years of strategic communication, professional writing and entrepreneurial experience with local and national publications, websites, technology producers ,and state institutions. He has an MA in communication with particular expertise in: website design and programming, content management, quality control, and branding and design standards as well as project management, vision implementation, and creative solutions. Brian is a member of the university’s Web content management system Development Community.