HighEdWeb Assocation October 10-13, 2010

Session Details


Social Media and Admissions -- The Fairfield LIVE Experience

SOC7 Social Media Track

Continental Ballroom, Mezzanine Level


Fairfield University, a Jesuit university in southwestern Connecticut, debuted Fairfield LIVE in July 2009 as a social media platform to augment its admisssions and student affairs activities on campus. Learn how Fairfield LIVE has put the admissions contact management process into the hands of students and how student groups, academic programs and administrators are using LIVE in conjunction with their traditional and online media communications efforts. Fairfield LIVE integrates seamlessly with Facebook and other social platforms and provides robust widget application development that allows a Web shop to easily distribute audio, video, blogs and discussions to other sites without complex coding or technical requirements. RSS media and traditional feeds are distributed using an application studio and simple backend that allow content from any source to be repurposed and distributed across campus websites. In our demonstration, we will show how easily content is redistributed to one of our admissions contact platforms, our WordPress blogs, and traditional .edu website in minutes instead of hours. Also, learn how Fairfield University is merging LIVE with its admissions contact strategy and tools to provide timely, interesting content to school prospects and how the platform is revolutionizing the prospect-to-student transition for Fairfield.


Scott B. Barnett
Director of Web Communications, Fairfield University

Scott B. Barnett is presently the Director of Web Communications at Fairfield University and adjunct instructor at Fairfield's Dolan School of Business. He has a diverse background in both academia and business. Formerly, he was an Interactive Producer for the Ryan Interactive, an Interactive Producer at Modem Media(Digitas) in Norwalk, CT, and an assistant professor of e-media at Quinnipiac University. Scott has led Web teams on development projects for the U.S. Marines, IBM, Subway, Dove and two minor league baseball teams. Barnett is past chair of the Student Interactive Competition of the Broadcast Education Association. He's presented at the BEA Convention, the Digital Hollywood Media Summit NYC and the 2010 Streaming Media East conference. Barnett has a BS in Television and Radio from Syracuse University, an MA in Educational Media from Fairfield, and an MS in Computer Science from Quinnipiac.