HighEdWeb Assocation October 10-13, 2010

Session Details


Hello is Anyone Out There? Using Web Analytics to Understand your Audience

RED1 Red Stapler Track

Pavillion Ballroom, 4th Floor


So you have just installed a JavaScript code on every one of your pages to track visitors on your site. Maybe you used Google Analytics or some other service and you’re collecting all this great information. Well what do these terms mean and what metrics should I care about? After a quick explanation of terms this presentation will dig into how to filter Google Analytics for more exact and effective data. From here we will explore reports that are actually valuable to higher education and actionable steps that can be taken from this data. Finally we will talk about best practice techniques and explore analytics beyond your website, monitoring your institutions identity across the Web.


Kyle James
Manager of Consulting Services, HubSpot

Kyle is currently the Manager of Consulting Services at HubSpot and formerly the webmaster at Wofford College. Kyle is still an active contributor in the higher education Web spectrum. Although his background is technical, he claims to know a thing or two about marketing, mostly revolving around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences on topics ranging from email marketing to social media and Web analytics. He's definitely a fairly nice guy.