HighEdWeb Assocation October 10-13, 2010

Session Details


Online Brand Development in a Decentralized World

MMP6 Marketing, Management, and Professional Development Track

Pavillion Ballroom, 4th Floor


An online brand consists of words, images, calls-to-action, and site structure, which is then pulled together with consistent elements and navigation. How do you roll out an online brand with limited resources in a decentralized environment? Learn how one university incorporated Web site templates and training classes to create a successful “self-service” website program. Taking the focus off technology and helping users see that content and site structure are the keys to success allows online brand rollout to proceed more quickly, while ensuring the campus community understands how to make their websites more effective.


Jamie Ceman
Assistant Director, Multichannel Marketing and Web, University of Wisconsin Oshkosh

Jamie Ceman manages the Web branding and multichannel marketing team within the department of Integrated Marketing and Communications at the University of Wisconsin Oshkosh. Primarily responsible for the roll-out of a new online brand for the university, she is also introducing e-marketing tactics and best practices along with Web analytics to UW Oshkosh as a part of the university’s first integrated marketing strategy. Jamie’s background consists of a mix of IT/Web consulting and Internet strategy for a variety of industries including city and county government, B2B Internet marketing, and retail Internet marketing.