Salon H & I, 4th Floor
…and Facebook and YouTube, etc. Perhaps you've dabbled in social media personally and have some ideas on how your institution might participate. Or perhaps you've read about the impact of social sites and worry about being left behind. But how do you convince your boss that something called "Twitter" is a worthwhile investment of your time? On the flip side, when and how do you convince a department that maybe a Facebook fan page is *not* really necessary? This session -- totally revamped for HighEdWeb 2010 -- will cover both strategies and specifics to help you demonstrate to your boss, your VP, or your board the real value of social media.
Lori Packer (@LoriPA) is the Web Editor in the University Communications office at the University of Rochester. Before moving over to academia, she was the lead U.S. editor for MSN Search, Microsoft’s pre-Bing search engine, and holds a master's degree in communications from the University of Washington. At Rochester, she is responsible for managing the design, development, and content of the university's homepage, news site, many administration sites, and various social media profiles. She has often presented to campus groups - including the president's cabinet and board of trustees - about social media, and no one has asked her to stop yet. She has served on the HighEdWeb organizing committees since 2004, and blogs sporadically at goddessofclarity.com.