HighEdWeb Assocation October 10-13, 2010

Session Details


Helping Academic Websites Make the Grade

TNT9 Content Track

Caprice, 4th Floor


Academic websites are a key component of the recruitment process. We know our future students (and their parents) are looking at these websites when choosing a college or university. So, why do these sites often fail to make the grade? The presentation will share how Missouri State University was able to systematically address our academic websites by gathering support, obtaining funding, and developing a workflow that involved both content and marketing experts. We'll also share templates that helped structure the content gathering and design process, making it easier and faster to obtain great results.


Sara Clark
Director of Web and New Media, Missouri State University

Sara Clark is the Director of Web and New Media for Missouri State University. She oversees the organization, design, and functionality of the university's website and new media efforts. Sara has an MS CIS degree and over 15 years experience in managing and implementing university Web projects and procedures.

Don Hendricks
Director of University Communications, Missouri State University

Don Hendricks is Director of University Communications at Missouri State University. In addition to overseeing media relations and campus communications activities, the office of university communications manages and maintains several university websites, the university’s Master Calendar and BearTXT, a campus messaging system. Additionally, the office produces the Missouri State Journal, a weekly radio program featuring campus people and activities. Before coming to university communications, Don taught English for 15 years, including five in the English department at Missouri State. He also spent three years as a copywriter for a Springfield advertising agency. He hold a bachelor’s degree from Kansas State University and a master’s degree from the University of Arkansas.

Stacey Funderburk
Director of Publications, Missouri State University

Stacey Funderburk is the Director of Publications at Missouri State University. She leads a team of four graphic designers, one writer, and a group of student employees who develop a variety of print materials directed at alumni, prospective students. and friends of the university. She has more than 15 years experience with Missouri State.