Co nference Check-In & Information
DTSTART;TZID=US/Eastern:20101010T090000 DTEND;TZID=US/Eastern:20101010T180000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7f54324c-60de-451d-8a3c-a7fdf55d8fbd@highedweb.org SUMMARY:Introduction to Higher Education and the Web DESCRIPTION:For those of you who are new Web professionals or are new to t he higher education environment, we invite you to learn, share, and inter act with other such Web professionals. This free, pre-conference worksho p is available as an introduction or refresher. It will be a fun, fast-pa ced session covering a wide range of topics. There’s nothing you’ll need to know, and there won’t be any tests! Whether you know a little about t opics like design and graphics, applications and development, hardware an d databases, content management and social media, or need a short introdu ction to each, this is the place to come. We’ll even cover items outside of the Web field like enrollment management, alumni and giving, academic affairs, and more so that each attendee has a wide understanding of struc tures and goals. For managers of Web departments, this session would ser ve as a great introduction to any new employees and a very worthwhile fir st step to provide for your new staff. Presenters will be from a variety of colleges and universities and are supporters of the Association of Hig her Education Web Professionals. This session will open up an understandi ng for these staff members to help provide a strong footing for the remai nder of the conference. X-ALT-DESC;FMTTYPE=text/html:Fo
r those of you who are new Web professionals or are new to the higher edu
cation environment, we invite you to learn, share, and interact with othe
r such Web professionals. This free, pre-conference workshop is availabl
e as an introduction or refresher. It will be a fun, fast-paced session c
overing a wide range of topics. There’s nothing you’ll need to know, and
there won’t be any tests! Whether you know a little about topics like de
sign and graphics, applications and development, hardware and databases,
content management and social media, or need a short introduction to each
, this is the place to come. We’ll even cover items outside of the Web fi
eld like enrollment management, alumni and giving, academic affairs, and
more so that each attendee has a wide understanding of structures and goa
ls.
For managers of Web departments, this session would serv
e as a great introduction to any new employees and a very worthwhile firs
t step to provide for your new staff. Presenters will be from a variety o
f colleges and universities and are supporters of the Association of High
er Education Web Professionals. This session will open up an understandin
g for these staff members to help provide a strong footing for the remain
der of the conference.
Lu nch for attendees registered for pre-conference sessions
DTSTART;TZID=US/Eastern:20101010T120000 DTEND;TZID=US/Eastern:20101010T130000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:79cc4e86-bee5-440e-9515-91c537b98d54@highedweb.org SUMMARY:Advanced CSS Workshop (WRK1) DESCRIPTION:A hands-on opportunity to play with some advanced CSS concepts . Bring your laptops and an open mind. We'll cover many of the current ho t design techniques: multi-column layout, faux-column layout, advanced im age replacement techniques, advanced list manipulation, rounded corner bo xes, son-of-suckerfish dropdowns, cross-column pull-outs, CSS hacks, and customized CSS for alternate devices. X-ALT-DESC;FMTTYPE=text/html:A hands-on opportunity to play with some advanced CSS concepts. Bring your laptops and an open mind. We'll cover many of the current hot design tech niques: multi-column layout, faux-column layout, advanced image replaceme nt techniques, advanced list manipulation, rounded corner boxes, son-of-s uckerfish dropdowns, cross-column pull-outs, CSS hacks, and customized CS S for alternate devices.
DTSTART;TZID=US/Eastern:20101010T130000 DTEND;TZID=US/Eastern:20101010T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7da17f3d-0d99-4f61-abf2-3eb40c7bd033@highedweb.org SUMMARY:Designing iOS Apps Using Web Standards (WRK2) DESCRIPTION:There’s been a lot of hype about mobile devices since the debu t of the iPhone in 2008. And now that there’s over 200,000 apps for sale in the iTunes App Store, a lot of content providers and Web designers wan t a piece of the action. But making apps is really technical and requires a lot of programming, right?It can... but it doesn’t have to. In this w orkshop, you'll learn how to design a mobile app by using HTML, CSS, and JavaScript – and you'll get the code you need to keep working with it and design your own app. In the process, you'll learn that your skills as a standards-based Web designer are much more valuable than you may have rea lized.This workshop will:Introduce you to the iPhone Developer program.Or ient you to Apple's Xcode development software and iPhone Simulator, part of the iPhone SDK.Teach you how to design a mobile application — and giv e you all of the code to be able to complete one (or more) on your own.Pr ovide an overview of the iTunes Connect Web application for distributing and selling iPhone, iPod Touch, and iPad apps.Compare Objective-C code fr ameworks that exclusively support Apple mobile devices with alternatives that support additional mobile platforms such as Android and Blackberry.P articipants of this workshop need to provide their own Macs, and download and install the free iPhone SDK prior to the conference, to fully partic ipate in all aspects of the workshop. The iPhone SDK is a very large file and should not be downloaded at the beginning of the workshop. X-ALT-DESC;FMTTYPE=text/html:Th ere’s been a lot of hype about mobile devices since the debut of the iPho ne in 2008. And now that there’s over 200,000 apps for sale in the iTunes App Store, a lot of content providers and Web designers want a piece of the action. But making apps is really technical and requires a lot of pro gramming, right?
It can... but it doesn’t have to. In this worksho p, you'll learn how to design a mobile app by using HTML, CSS, and JavaSc ript – and you'll get the code you need to keep working with it and desig n your own app. In the process, you'll learn that your skills as a standa rds-based Web designer are much more valuable than you may have realized.
This workshop will:
Participants of this workshop need to provide their own Macs, and download and instal l the free iPhone SDK prior to the conference, to fully participate in al l aspects of the workshop. The iPhone SDK is a very large file and should not be downloaded at the beginning of the workshop.
DTSTART;TZID=US/Eastern:20101010T130000 DTEND;TZID=US/Eastern:20101010T163000 SEQUENCE:3 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:48a60e21-f7b0-4a15-b5d3-11efdb87b748@highedweb.org SUMMARY:Developing and Maintaining Web Content: An Idea Generating Worksho p (WRK3) DESCRIPTION:This popular HighEdWeb workshop is a great way to start off th e conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web cont ent. The second half of the workshop looks at research techniques availab le for developing and assessing websites. X-ALT-DESC;FMTTYPE=text/html:Th is popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relati ons, this workshop examines the development of good Web content. The seco nd half of the workshop looks at research techniques available for develo ping and assessing websites.
DTSTART;TZID=US/Eastern:20101010T130000 DTEND;TZID=US/Eastern:20101010T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6d510556-4eb4-4327-8c2f-2ae82a47c5e2@highedweb.org SUMMARY:Google Apps in the Higher Ed Cloud (WRK4) DESCRIPTION:How do you promote engagement in higher ed and encourage stude nt collaboration in a teaching and learning environment? Penn State has b egun incorporating the use of Google Apps, a collection of web-based prog rams and file storage to offer students familiar tools for productivity, communication, and collaboration in the classroom. See how Penn State is using cloud computing to get students to focus on course content and coll aboration by sharing browser-based documents, calendars, and groups usin g tools in the Google arsenal. During this workshop, attendees will:Lear n how to integrate Google Apps and understand the appropriate use of the tools for communication (Google Talk, Gmail and Calendar), productivity ( the Google Doc suite), and collaboration (Google Sites and Groups)Analyze the advantages and disadvantages of using Google Apps for student-to-stu dent and instructor-to-class interaction and collaboration *Discuss the use of cloud computing, and the implications of putting course content in the hands of GoogleAssess the effectiveness of Google Apps in higher ed and leveraging student familiarity in these tools and peer review of work Explore what opportunities are on the horizon in terms of mobile capabili ties and new Google rollouts such as Google Buzz and offline functionalit y. X-ALT-DESC;FMTTYPE=text/html:Ho w do you promote engagement in higher ed and encourage student collaborat ion in a teaching and learning environment? Penn State has begun incorpor ating the use of Google Apps, a collection of web-based programs and file storage to offer students familiar tools for productivity, communication , and collaboration in the classroom. See how Penn State is using cloud c omputing to get students to focus on course content and collaboration by sharing browser-based documents, calendars, and groups using tools in th e Google arsenal. During this workshop, attendees will:
Wo rdPress is absolutely coming into its own as a content management system capable of tremendous customization and traffic...with the right tools an d tweaks. It's being used more and more in higher ed and is proving to be a life saver for personnel challenged, budget challenged, and technicall y challenged campuses. Can WordPress rescue you from static and homegrown "solutions"? This workshop will cover setup, daily use, successes, and failures; level of acceptance on campus; and training. Handouts will incl ude key plugins and customizations. The workshop will go deep into setup s, screen-by-screen features, supporting it in unique campus situations, and BuddyPress.
DTSTART;TZID=US/Eastern:20101010T130000 DTEND;TZID=US/Eastern:20101010T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:66c39b01-6b4e-45fa-be7a-6d6068f473ef@highedweb.org SUMMARY:Conference Welcome and Orientation Session DESCRIPTION:Orientation Session X-ALT-DESC;FMTTYPE=text/html:Or ientation Session
DTSTART;TZID=US/Eastern:20101010T170000 DTEND;TZID=US/Eastern:20101010T180000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8f7e9879-72aa-438c-8249-5ab5268733ef@highedweb.org SUMMARY:Welcome Reception DESCRIPTION:Immediately following our conference welcome session from 5:00 – 6:00 p.m. at the Hilton, take a very short, two block walk, across Cin cinnati’s Historic Fountain Square and join your fellow conference attend ees at one of Cincinnati’s most unique venues the Cincinnati Contemporary Arts Center. The reception will include heavy hors d'oeuvres, networking and some great music, not to mention the opportunity to browse the six f loors of interesting art exhibits including Ernesto Neto’s Dancing Allowe d. It’s a perfect way to kick-off your 10-10-10 experience. X-ALT-DESC;FMTTYPE=text/html:Im mediately following our conference welcome session from 5:00 – 6:00 p.m. at the Hilton, take a very short, two block walk, across Cincinnati’s His toric Fountain Square and join your fellow conference attendees at one of Cincinnati’s most unique venues the Cincinnati Contemporary Arts Center. The reception will include heavy hors d'oeuvres, networking and some gre at music, not to mention the opportunity to browse the six floors of inte resting art exhibits including Ernesto Neto’s Dancing Allowed. It’s a per fect way to kick-off your 10-10-10 experience.
DTSTART;TZID=US/Eastern:20101010T181500 DTEND;TZID=US/Eastern:20101010T203000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:34911d58-ac0f-42e8-94d2-56f56d73a87f@highedweb.org SUMMARY:HighEdWeb After Dark DESCRIPTION:Join the countdown to 10-10-10, 10:10 p.m. in the The Bar at P alm Court (located in our host hotel, the Hilton Cincinnati Netherland Pl aza), voted Cincinnati's Best Bar and The Place to be Seen in Cincinnati. The Bar at Palm Court offers an truly exceptional setting. So, let’s fin d out "if it's end of the world as we know it" as we countdown to 10-10-1 0. X-ALT-DESC;FMTTYPE=text/html:Jo in the countdown to 10-10-10, 10:10 p.m. in the The Bar at Palm Court (lo cated in our host hotel, the Hilton Cincinnati Netherland Plaza), voted C incinnati's Best Bar and The Place to be Seen in Cincinnati. The Bar at P alm Court offers an truly exceptional setting. So, let’s find out "if it' s end of the world as we know it" as we countdown to 10-10-10.
DTSTART;TZID=US/Eastern:20101010T203000 DTEND;TZID=US/Eastern:20101010T230000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7973356b-9fdd-46fb-a6f2-760c50e0af8b@highedweb.org SUMMARY:Breakfast DESCRIPTION:Breakfast X-ALT-DESC;FMTTYPE=text/html:Br eakfast
DTSTART;TZID=US/Eastern:20101011T073000 DTEND;TZID=US/Eastern:20101011T083000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:dfd10d54-57ca-40e7-90dc-0f42cad49b7b@highedweb.org SUMMARY:Conference Check-In & Information DESCRIPTION:Conference Check-In & Information X-ALT-DESC;FMTTYPE=text/html:Co nference Check-In & Information
DTSTART;TZID=US/Eastern:20101011T073000 DTEND;TZID=US/Eastern:20101011T150000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:13d66001-e5e3-48b1-921d-51e49254794a@highedweb.org SUMMARY:Opening Comments DESCRIPTION:Opening Comments X-ALT-DESC;FMTTYPE=text/html:Op ening Comments
DTSTART;TZID=US/Eastern:20101011T080000 DTEND;TZID=US/Eastern:20101011T081500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:16f1c568-7d09-4b47-9ca4-a5e28c0369e0@highedweb.org SUMMARY:A Bargain-Bin MoMA: Content Curation on a Budget (TNT1) DESCRIPTION:The fire hose is spouting content nonstop. Somewhere in that s tream, serendipitously, content is being created that organically aligns with your school's brand. On top of all the other hats we wear, "voluntee r fireman" is now added to the list. Panicked? Don't call 911 just yet. For many of us in higher ed, time is short and resources are few, but the demands are many. Still, there are several ways that, using a variety of free tools and tricks, we can draw on content from the community to crea te a dynamic, real-time representation of our brand, powered by authentic , organic content. Web thinkers like Robert Scoble and Steve Rubel have called content curation the "next evolution of digital storytelling" and "the next big thing to shake the web." It's no longer enough to simply ag gregate. We must take the process of how we already read and filter the w eb and turn it outward, taming the herd of content and hitching it to our brand. I will demonstrate the success I've had turning content found v ia social media monitoring into "found art," curated into a blog on the T ufts experience called Jumble (http://blogs.uit.tufts.edu/jumble), in add ition to other examples (from higher ed and elsewhere) and strategies for approaching real-time content curation. I will also offer a variety of t ake-home ideas that are easy to execute and affordable. And I will hopefu lly not mix as many metaphors in my presentation as I have in this abstra ct. X-ALT-DESC;FMTTYPE=text/html:Th e fire hose is spouting content nonstop. Somewhere in that stream, serend ipitously, content is being created that organically aligns with your sch ool's brand. On top of all the other hats we wear, "volunteer fireman" is now added to the list. Panicked? Don't call 911 just yet. For many of u s in higher ed, time is short and resources are few, but the demands are many. Still, there are several ways that, using a variety of free tools a nd tricks, we can draw on content from the community to create a dynamic, real-time representation of our brand, powered by authentic, organic con tent. Web thinkers like Robert Scoble and Steve Rubel have called conten t curation the "next evolution of digital storytelling" and "the next big thing to shake the web." It's no longer enough to simply aggregate. We m ust take the process of how we already read and filter the web and turn i t outward, taming the herd of content and hitching it to our brand. I w ill demonstrate the success I've had turning content found via social med ia monitoring into "found art," curated into a blog on the Tufts experien ce called Jumble (http://blogs.uit.tufts.edu/jumble), in addition to othe r examples (from higher ed and elsewhere) and strategies for approaching real-time content curation. I will also offer a variety of take-home idea s that are easy to execute and affordable. And I will hopefully not mix a s many metaphors in my presentation as I have in this abstract.
DTSTART;TZID=US/Eastern:20101011T083000 DTEND;TZID=US/Eastern:20101011T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8aa9f469-2d72-4ab0-9d66-3dd190b87a28@highedweb.org SUMMARY:CSS Methods for Mobile Devices, Web Standards, and delivering cont ent to the iPhone using CSS. (TPR1) DESCRIPTION:This session will give an overview of several of the generally acceptable uses of CSS for presenting content to mobile devices, how the se uses affect each other, some best practices on their implementation an d then wraps it all up with a "how-to" session for setting up and optimiz ing a web page for presentation to the iPhone's screen. X-ALT-DESC;FMTTYPE=text/html:Th is session will give an overview of several of the generally acceptable u ses of CSS for presenting content to mobile devices, how these uses affec t each other, some best practices on their implementation and then wraps it all up with a "how-to" session for setting up and optimizing a web pag e for presentation to the iPhone's screen.
DTSTART;TZID=US/Eastern:20101011T083000 DTEND;TZID=US/Eastern:20101011T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:0bcce720-9412-428e-99c7-fe8e8fc128b1@highedweb.org SUMMARY:Guided by voices: why institutions need a social media identity (S OC1) DESCRIPTION:It is increasingly difficult to find an American college or un iversity that has not adopted one or more social media tools. However, wh ile the media has changed, the mechanics of one-way communication have no t. Many institutions see Twitter as little more than an additional broadc ast channel, and Facebook as a third-party repository (or replacement) fo r the exact same content provided on their official school site. And wha t’s so social about that? At Ithaca College we’ve taken a somewhat diffe rent approach. We realize our audiences — prospective students; parents; currents students, staff, and faculty; alumni — want to engage IC, not ju st listen to us drone. We use social media to reach out, to listen, to ga uge opinions about the College, and to share the stories and ideas that m ake Ithaca unique. People respond to the unique voice of IC on social med ia, one they recognize as distinct and personal. This presentation will focus on our success in social media, and how finding the iconic voice of your institution will help you better engage and inspire the people you want to reach. X-ALT-DESC;FMTTYPE=text/html:It is increasingly difficult to find an American college or university that has not adopted one or more social media tools. However, while the media has changed, the mechanics of one-way communication have not. Many insti tutions see Twitter as little more than an additional broadcast channel, and Facebook as a third-party repository (or replacement) for the exact s ame content provided on their official school site. And what’s so social about that? At Ithaca College we’ve taken a somewhat different approach . We realize our audiences — prospective students; parents; currents stud ents, staff, and faculty; alumni — want to engage IC, not just listen to us drone. We use social media to reach out, to listen, to gauge opinions about the College, and to share the stories and ideas that make Ithaca un ique. People respond to the unique voice of IC on social media, one they recognize as distinct and personal. This presentation will focus on our success in social media, and how finding the iconic voice of your institu tion will help you better engage and inspire the people you want to reach .
DTSTART;TZID=US/Eastern:20101011T083000 DTEND;TZID=US/Eastern:20101011T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:851a29a2-b15f-4145-b69a-d440f1437bd4@highedweb.org SUMMARY:Hanging 10 in Google Wave (APS1) DESCRIPTION:Are you already exhausted with the hype? Are you in and thinki ng to yourself, "I don't get it?" Google Wave is an online tool for real -time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly fo rmatted text, photos, videos, maps, and more. But how does this work for me? How about "regular people"? How does it become part of--or replace pa rts of--my everyday workflow? We'll talk about hype versus practical uses , current projects/use cases, and best practices. X-ALT-DESC;FMTTYPE=text/html:Ar e you already exhausted with the hype? Are you in and thinking to yoursel f, "I don't get it?" Google Wave is an online tool for real-time communi cation and collaboration. A wave can be both a conversation and a documen t where people can discuss and work together using richly formatted text, photos, videos, maps, and more. But how does this work for me? How about "regular people"? How does it become part of--or replace parts of--my ev eryday workflow? We'll talk about hype versus practical uses, current pro jects/use cases, and best practices.
DTSTART;TZID=US/Eastern:20101011T083000 DTEND;TZID=US/Eastern:20101011T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2f99ce42-deb7-4d20-80d5-51cf5e4a77c9@highedweb.org SUMMARY:SEO to the Max: Beginning Your Journey (MMP1) DESCRIPTION:The realm of search engine optimization is always changing. Th ere are always new tools and ideas that impact how content is indexed and recognized online. A prime example is the aggregation of links into soci al networks, all of which push users to web sites. In this session I want to talk about smart steps university web developers can take to get thei r sites and content to the top of search engine results, including best p ractices and tool utilization. I will focus on tools such as the new woor ank.com, Google Webmaster Tools, and other various web widgets and scanni ng software. This will be a great session to begin your journey into unde rstanding SEO. X-ALT-DESC;FMTTYPE=text/html:Th e realm of search engine optimization is always changing. There are alway s new tools and ideas that impact how content is indexed and recognized o nline. A prime example is the aggregation of links into social networks, all of which push users to web sites. In this session I want to talk abou t smart steps university web developers can take to get their sites and c ontent to the top of search engine results, including best practices and tool utilization. I will focus on tools such as the new woorank.com, Goog le Webmaster Tools, and other various web widgets and scanning software. This will be a great session to begin your journey into understanding SEO .
DTSTART;TZID=US/Eastern:20101011T083000 DTEND;TZID=US/Eastern:20101011T091500 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:0c647018-003d-462a-a1f9-05fd83dc2511@highedweb.org SUMMARY:Exhibitor Hall Open DESCRIPTION:Exhibitor Hall Open X-ALT-DESC;FMTTYPE=text/html:Ex hibitor Hall Open
DTSTART;TZID=US/Eastern:20101011T091500 DTEND;TZID=US/Eastern:20101011T161500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:cb76c619-b63e-4c6e-b36d-1b23651d6ea3@highedweb.org SUMMARY:"Hella Drop Shadow" -- Presenting and Teaching in the Era of the B ackchannel (SOC2) DESCRIPTION:As Twitter's growth and hype continue, it seems like everyone is getting in on the act -- athletes, actors, politicians, and even educa tors are joining the virtual conversation. But what happens when that vir tual conversation becomes the main event? How should presenters and educa tors prepare themselves for this reality? And what responsibilities do au dience members have when thoughts shared amongst friends can suddenly bec ome "trending topics?' Join us for a conversation focused on the need to understand how the crowd in the cloud and the sage on the stage can coexi st to create an environment of engagement, respect, and conversation, inc luding first-hand observations of some recent "tweckling" incidents (some closer to home than others). [NOTE -- This is a proposal for a panel pr esentation with Lori Packer (University of Rochester), Mark Greenfield (U niversity at Buffalo), Robin Smail (Penn State), and Patti Fantaske (Penn State). X-ALT-DESC;FMTTYPE=text/html:As Twitter's growth and hype continue, it seems like everyone is getting in on the act -- athletes, actors, politicians, and even educators are join ing the virtual conversation. But what happens when that virtual conversa tion becomes the main event? How should presenters and educators prepare themselves for this reality? And what responsibilities do audience member s have when thoughts shared amongst friends can suddenly become "trending topics?' Join us for a conversation focused on the need to understand ho w the crowd in the cloud and the sage on the stage can coexist to create an environment of engagement, respect, and conversation, including first- hand observations of some recent "tweckling" incidents (some closer to ho me than others). [NOTE -- This is a proposal for a panel presentation wi th Lori Packer (University of Rochester), Mark Greenfield (University at Buffalo), Robin Smail (Penn State), and Patti Fantaske (Penn State).
< /body> DTSTART;TZID=US/Eastern:20101011T093000 DTEND;TZID=US/Eastern:20101011T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ca260871-6fb8-49e0-8ea6-a77c70f813dd@highedweb.org SUMMARY:Effective Brainstorming (MMP2) DESCRIPTION:Brainstorming is a great way to generate new ideas. How can we get more out of a brainstorming session? In this interactive session we will explore effective brainstorming techniques and activities. Attendees will collaborate on creating a mind map and have the opportunity to prac tice their newly acquired brainstorming skills with fellow session attend ees. X-ALT-DESC;FMTTYPE=text/html:Br ainstorming is a great way to generate new ideas. How can we get more out of a brainstorming session? In this interactive session we will explore effective brainstorming techniques and activities. Attendees will collabo rate on creating a mind map and have the opportunity to practice their ne wly acquired brainstorming skills with fellow session attendees.
DTSTART;TZID=US/Eastern:20101011T093000 DTEND;TZID=US/Eastern:20101011T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:b878cf05-0a3b-4b94-b33f-9f7ae73ce66e@highedweb.org SUMMARY:Fancy Schmancy Usability Testing Technique (APS2) DESCRIPTION:Every website needs usability testing, but we have so little t ime, staff, money, and other resources. Yet our bosses expect us to test thoroughly, so we need to impress them, too. What to do?!? The trick i s to keep it simple—VERY simple! This presentation will show you how to conduct usability testing that is fast, easy, and free. And with the hel p of a fancy schmancy technique that you will learn during this presentat ion, you'll impress your boss with stunning results. X-ALT-DESC;FMTTYPE=text/html:Ev ery website needs usability testing, but we have so little time, staff, m oney, and other resources. Yet our bosses expect us to test thoroughly, so we need to impress them, too. What to do?!? The trick is to keep it simple—VERY simple! This presentation will sho w you how to conduct usability testing that is fast, easy, and free. And with the help of a fancy schmancy technique that you will learn during t his presentation, you'll impress your boss with stunning results.
DTSTART;TZID=US/Eastern:20101011T093000 DTEND;TZID=US/Eastern:20101011T101500 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:dfc92b48-8f8e-4b9b-84fa-a5b63dca6132@highedweb.org SUMMARY:Inside Out : Sharing Local Data to Improve University Decision-Mak ing (TPR2) DESCRIPTION:Web professionals collect a lot of data, information that coul d serve as a powerful tool for colleagues around campus. What data are yo u collecting? What could you be collecting? Who might be able to use it? How might university decision-making be enhanced by this information? We will share examples of data collected by the Office of Web Services that has been used by offices around Xavier's campus to make better informed d ecisions. The session will challenge web professionals to evaluate our da ta and realize the possibilities that exist beyond our web function. X-ALT-DESC;FMTTYPE=text/html:We b professionals collect a lot of data, information that could serve as a powerful tool for colleagues around campus. What data are you collecting? What could you be collecting? Who might be able to use it? How might uni versity decision-making be enhanced by this information? We will share ex amples of data collected by the Office of Web Services that has been used by offices around Xavier's campus to make better informed decisions. The session will challenge web professionals to evaluate our data and realiz e the possibilities that exist beyond our web function.
DTSTART;TZID=US/Eastern:20101011T093000 DTEND;TZID=US/Eastern:20101011T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:105183c8-f72e-4c3c-acff-009dc36f7014@highedweb.org SUMMARY:Web Video for Cheap (TNT2) DESCRIPTION:Professional Video Production firms charge thousands of dollar s for their work. This presentation brings you quickly through some of the ways you can produce web video cheaply and quickly for University web sites.What you absolutely need to create effective and engaging videoWhat you can skip, or postpone to invest in laterWhen is it good to create yo ur own resourcesWhen is it good to outsource resourcesThis presentation w ill include lots of examples to illustrate the points, as well as take-aw ay materials so attendees can obtain a good base of knowledge to get goin g on web production already! X-ALT-DESC;FMTTYPE=text/html:Pr ofessional Video Production firms charge thousands of dollars for their w ork. This presentation brings you quickly through some of the ways you can produce web video cheaply and quickly for University websites.
This presentation will include lots of examples to il lustrate the points, as well as take-away materials so attendees can obta in a good base of knowledge to get going on web production already!
DTSTART;TZID=US/Eastern:20101011T093000 DTEND;TZID=US/Eastern:20101011T101500 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:bac3495b-25a7-4607-bf44-d865e9b12214@highedweb.org SUMMARY:Refreshment Break DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:Re freshment Break
DTSTART;TZID=US/Eastern:20101011T101500 DTEND;TZID=US/Eastern:20101011T104500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a2340fc2-7324-4509-b129-8340201c179a@highedweb.org SUMMARY:Building Awesome Sandcastles by Sharing in the CMS Sandbox (APS3) DESCRIPTION:Limited IT staff? Limited funds? Find out how one large, publi c university (39,000 enrollment) banded together to purchase and implemen t an enterprise-level content management system. By maximizing universi ty-wide IT talent and author content, we’re creating a stronger, more coh esive and consistent Web presence. And we’re making new friends. We’ll share our planning documents, schedules and secrets for encouraging colla boration to maximize ROI and speed delivery of Web content. And, yes, we’ ll talk about the challenges we overcame and what we learned from our mis takes. Background: In 2009, UC conducted a detailed request for proposal process with a team including IT and communications representatives from various areas across campus. The process resulted in the recommendation of Communique Web content management software from Day Software but not e nough funding to make the purchase. Because of the strong, grassroots sup port for an effective system, we received financial commitments from seve ral campus areas, thus convincing the university to provide central funds for the bulk of the purchase. In a similar manner, we did not have ade quate centralized IT staff to implement the system, so we recruited talen ted IT folks from across campus to work together to build the system. The collaborative effort is proving to be a model for other university-wide initiatives. The chosen system allows extensive sharing of content and a ssets, so we are also connecting Web content managers to share informatio n rather than recreate, which creates a much more streamlined, accurate a nd updated Web presence. X-ALT-DESC;FMTTYPE=text/html:Li mited IT staff? Limited funds? Find out how one large, public university (39,000 enrollment) banded together to purchase and implement an enterpri se-level content management system. By maximizing university-wide IT ta lent and author content, we’re creating a stronger, more cohesive and con sistent Web presence. And we’re making new friends. We’ll share our pla nning documents, schedules and secrets for encouraging collaboration to m aximize ROI and speed delivery of Web content. And, yes, we’ll talk about the challenges we overcame and what we learned from our mistakes. Backg round: In 2009, UC conducted a detailed request for proposal process with a team including IT and communications representatives from various area s across campus. The process resulted in the recommendation of Communique Web content management software from Day Software but not enough funding to make the purchase. Because of the strong, grassroots support for an e ffective system, we received financial commitments from several campus ar eas, thus convincing the university to provide central funds for the bulk of the purchase. In a similar manner, we did not have adequate central ized IT staff to implement the system, so we recruited talented IT folks from across campus to work together to build the system. The collaborativ e effort is proving to be a model for other university-wide initiatives. The chosen system allows extensive sharing of content and assets, so we are also connecting Web content managers to share information rather than recreate, which creates a much more streamlined, accurate and updated We b presence.
DTSTART;TZID=US/Eastern:20101011T104500 DTEND;TZID=US/Eastern:20101011T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6c6a7f11-48a2-4946-8b49-218bdfb3b0d2@highedweb.org SUMMARY:Learning to love the API (TPR3) DESCRIPTION:AtAt <a href="http://www.pcc.edu">Portland Community College</a> we have a huge student body, a gigantic amount of web content and a tiny little web team trying to manage it all. Over the years, we have built a collection of custom web apps to help us out. These work well, but take t ime and massive resources to maintain. All the while, content creators co ntinue to ask for new features found in 3rd party web apps like Flickr an d YouTube.</p>
<p>Lately, we have been learning to let go and have other websites do the heavy lifting for us. This is where the Application Protocol Interface (or API) really shines. It gives you pr ogramming access to much of the data and features provided by a web ap plication without building one from scratch. Using API code gives you th e ability to leverage the big web apps for managing content, while still keeping the final content displayed inline on your website.</p>
<p>Through examples, we will explore how web API's can be used t o progressively enhance and manage the content on your institutional webs ite. This semi-technical session is an introduction for anyone interested in leveraging API's. It will provide a background, go over the tips to h elp you avoid pitfalls and provide the code to get you started.</p>
<p><strong>Examples to be covered may include:</str ong></p>
<ul>
<li>Twitter: Making friend s and enemies.</li>
<li>Flickr: In-line image galleries and photo management done right. </li>
<li>YouTube: A llowing multiple content creators to securely use a single channel. < ;/li>
<li>Analytics and Search: Give users what they are l ooking for (even before they ask).</li>
<li>Translation : All your content, now in French, German, Chinese and Yiddish!</li> ;
</ul><p>
DTSTART;TZID=US/Eastern:20101011T104500 DTEND;TZID=US/Eastern:20101011T113000 SEQUENCE:17 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:3381d8be-4aa8-4234-8bca-79562a045e72@highedweb.org SUMMARY:Managing Projects in Web Development (MMP3) DESCRIPTION:Learn the latest web project management lessons learned from a thirteen-year web development veteran. There are things YOU can do to he lp manage the project load and the impact the projects have. Learn to app ly basic project management (PM) techniques to web development and see ho w a PM approach can influence the administration, allowing YOU to gain co ntrol of your project list again. Web developers typically have tens if n ot hundreds of projects going all at once. Having a way to help manage th e nightmare can mitigate the work stress! X-ALT-DESC;FMTTYPE=text/html:Le arn the latest web project management lessons learned from a thirteen-yea r web development veteran. There are things YOU can do to help manage the project load and the impact the projects have. Learn to apply basic proj ect management (PM) techniques to web development and see how a PM approa ch can influence the administration, allowing YOU to gain control of your project list again. Web developers typically have tens if not hundreds o f projects going all at once. Having a way to help manage the nightmare c an mitigate the work stress!
DTSTART;TZID=US/Eastern:20101011T104500 DTEND;TZID=US/Eastern:20101011T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:7e8c85b2-815e-440f-9e55-6c87e48eac20@highedweb.org SUMMARY:More Photoshop Secrets for the Web (TNT3) DESCRIPTION:Digital imagery is a successful way of engaging visitors on an y college or university website. Compelling photographs connect prospect ive students to the institution and reconnect alumni to their alma mater. In the ever-changing world of digital photography there are often new t ools and techniques to produce better quality results, faster. This se ssion (a follow-up to last year’s successful “Photoshop Secrets for Eye-P opping Images”) aims to arm web designers with even more tips, shortcuts and methods for producing spectacular digital images. With Adobe Photosh op and photos from William & Mary’s historic campus, this session will ex plore techniques for enhancing photographs for the web. With a special f ocus on typography, Camera Raw and High Dynamic Range photos, this worksh op is ideal for people with a wide range of experience with Adobe’s Creat ive Suite. We’ll even touch on some of the coolest new features in Photo shop CS5. This session will not dwell on abstract technicalities; instea d we’ll take every day problems and explore various ways of solving them. While helpful to anyone who prepares photos for the web, this workshop i s most relevant to those already familiar with the basic functionality of Adobe Photoshop or Photoshop Elements. X-ALT-DESC;FMTTYPE=text/html:Di gital imagery is a successful way of engaging visitors on any college or university website. Compelling photographs connect prospective students to the institution and reconnect alumni to their alma mater. In the ever -changing world of digital photography there are often new tools and tech niques to produce better quality results, faster. This session (a foll ow-up to last year’s successful “Photoshop Secrets for Eye-Popping Images ”) aims to arm web designers with even more tips, shortcuts and methods f or producing spectacular digital images. With Adobe Photoshop and photos from William & Mary’s historic campus, this session will explore tec hniques for enhancing photographs for the web. With a special focus on t ypography, Camera Raw and High Dynamic Range photos, this workshop is ide al for people with a wide range of experience with Adobe’s Creative Suite . We’ll even touch on some of the coolest new features in Photoshop CS5. This session will not dwell on abstract technicalities; instead we’ll t ake every day problems and explore various ways of solving them. While he lpful to anyone who prepares photos for the web, this workshop is most re levant to those already familiar with the basic functionality of Adobe Ph otoshop or Photoshop Elements.
DTSTART;TZID=US/Eastern:20101011T104500 DTEND;TZID=US/Eastern:20101011T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4a8770b2-de0c-433b-b8bf-5eaa00750bb5@highedweb.org SUMMARY:Where U At? Location-Based Services for Higher Education (SOC3) DESCRIPTION:Location-based services continue to grow thanks to explosive g rowth in mobile Web access and increasing numbers of location-aware devic es. Not to mention Facebook, Google and Twitter are also doing it. Other services like Foursquare, Gowalla and Brightkite are perfecting the "che ck in, take a picture, leave a review and earn a virtual badge" concept t hat’s helping the location-based services market to grow to an estimated $3 billion by 2013. But how can colleges and universities get themselve s on the map and do more than simply check in? Location-based services can help universities improve and personalize campus tours, collect and s hare student-created geotagged content, incentivize student attendance an d promote university events, build alumni communities, provide near real- time customer service for students, faculty and staff, generate purpose-b uilt maps from community contributions (like where to park), celebrate ca mpus history and mythology, or even track a senior administrator for a da y. And nothing helps sell the university experience like the people who live it every day. During the summer of 2010, NC State University will b egin rollout of location-based mobile applications (iPhone and mobile-fri endly) and Web sites designed to create the kind of authentic content, co verage and community engagement few other Web efforts can duplicate. Thes e free-to-use "hyper-local" services let university units easily add bran ded location-based efforts to the social media arsenal. This presentati on will discuss creative ways universities can leverage location-based se rvices as well as what works and what doesn’t in higher education setting s. The discussion will cover strategies for managing the concerns that lo om large for administrators—privacy, unflattering reviews and inappropria te content—in addition to unique considerations that come with partnering with a vendor or creating your own applications. X-ALT-DESC;FMTTYPE=text/html:Lo cation-based services continue to grow thanks to explosive growth in mobi le Web access and increasing numbers of location-aware devices. Not to me ntion Facebook, Google and Twitter are also doing it. Other services lik e Foursquare, Gowalla and Brightkite are perfecting the "check in, take a picture, leave a review and earn a virtual badge" concept that’s helping the location-based services market to grow to an estimated $3 billion by 2013. But how can colleges and universities get themselves on the map and do more than simply check in? Location-based services can help univ ersities improve and personalize campus tours, collect and share student- created geotagged content, incentivize student attendance and promote uni versity events, build alumni communities, provide near real-time customer service for students, faculty and staff, generate purpose-built maps fro m community contributions (like where to park), celebrate campus history and mythology, or even track a senior administrator for a day. And nothi ng helps sell the university experience like the people who live it every day. During the summer of 2010, NC State University will begin rollout of location-based mobile applications (iPhone and mobile-friendly) and We b sites designed to create the kind of authentic content, coverage and co mmunity engagement few other Web efforts can duplicate. These free-to-use "hyper-local" services let university units easily add branded location- based efforts to the social media arsenal. This presentation will discu ss creative ways universities can leverage location-based services as wel l as what works and what doesn’t in higher education settings. The discus sion will cover strategies for managing the concerns that loom large for administrators—privacy, unflattering reviews and inappropriate content—in addition to unique considerations that come with partnering with a vendo r or creating your own applications.
DTSTART;TZID=US/Eastern:20101011T104500 DTEND;TZID=US/Eastern:20101011T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a22dfbef-2d02-48d1-8a64-607d294803d9@highedweb.org SUMMARY:CMSDK: Understanding the building blocks of CMSes (APS4) DESCRIPTION:How do you compare one vendor's CMS against another? They all say they do RSS, blogs and web standards, right? What sets them apart f rom one another? In this session I present a framework and vocabulary fo r describing CMS features, architectures, design goals and tradeoffs. Th e goal is to teach you how to break through the marketing hype to be able to compare products between each other and against your set of needs. X-ALT-DESC;FMTTYPE=text/html:Ho w do you compare one vendor's CMS against another? They all say they do RSS, blogs and web standards, right? What sets them apart from one anoth er? In this session I present a framework and vocabulary for describing CMS features, architectures, design goals and tradeoffs. The goal is to teach you how to break through the marketing hype to be able to compare p roducts between each other and against your set of needs.
DTSTART;TZID=US/Eastern:20101011T114500 DTEND;TZID=US/Eastern:20101011T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2e1fc0b1-fc8a-4124-b936-4a214f673ec3@highedweb.org SUMMARY:Developing a Mobile Website (TNT4) DESCRIPTION:The mobile web is the next big thing in internet development. Students now almost universally carry cellphones, and an increasing numbe r are bringing smartphones and using them to browse the web. As a univer sity we must see and respond to this by offering our services such that t hey are accessible by mobile devices. Mobile strategy today means decidi ng whether to focus on mobile apps, a mobile website, or a combination of the two. At Texas A&M University we actively pursue both technologies. We were the first public university to have a mobile suite in Apple's iP hone app store, but we have also been insistent on providing a mobile web site that allows anyone to access our services, no matter what phone they use. While we will explore the advantages and drawbacks of each method, the focus will be on development of a mobile website. We will explore t he decision making process that goes into what kind of information to off er, topic areas that have proven most successful on our campus, and the t echnical challenges of writing code that acts the same across the gamut o f mobile devices. X-ALT-DESC;FMTTYPE=text/html:Th e mobile web is the next big thing in internet development. Students now almost universally carry cellphones, and an increasing number are bringin g smartphones and using them to browse the web. As a university we must see and respond to this by offering our services such that they are acces sible by mobile devices. Mobile strategy today means deciding whether to focus on mobile apps, a mobile website, or a combination of the two. At Texas A&M University we actively pursue both technologies. We were the first public university to have a mobile suite in Apple's iPhone app store, but we have also been insistent on providing a mobile website that allows anyone to access our services, no matter what phone they use. Wh ile we will explore the advantages and drawbacks of each method, the focu s will be on development of a mobile website. We will explore the decisi on making process that goes into what kind of information to offer, topic areas that have proven most successful on our campus, and the technical challenges of writing code that acts the same across the gamut of mobile devices.
DTSTART;TZID=US/Eastern:20101011T114500 DTEND;TZID=US/Eastern:20101011T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:d8f662ce-f12e-441f-8742-81b1ccfb03ef@highedweb.org SUMMARY:Four Web Design Patterns for A Semantic Web in Higher Ed (TPR4) DESCRIPTION:The Web is not just for people any more. Software agents, incl uding all of the major search engines, are now crawling the Web and consu ming not just human-readable text, but also semantic data and metadata em bedded in normal Web pages. But a survey of the Semantic Web landscape re veals a morass of conflicting terms, overhyped SEO techniques, and cynica l detractors saying our current Web technology stack is "good enough". T he reality is that the next big breakthrough in Web search technology wil l come from the harvesting and sharing of semantic data, either data embe dded in the pages of today's human-readable Web or through linkable open data sets shared via the common communications standards we already know: HTTP, URIs, and XML. Popular CMSs like Drupal have begun to embrace the Semantic Web, automatically generating semantics for the content served. In this talk, I'll present four patterns for integrating the W3C's Seman tic Web standards into today's higher education Web sites and application s. Each pattern progressively builds upon the others, culminating in a mo del for a fully-semantic Web application. Examples will highlight techniq ues that provide new capabilities or are not easily accomplished through normal practices of Relational Database-backed Web applications. X-ALT-DESC;FMTTYPE=text/html:Th e Web is not just for people any more. Software agents, including all of the major search engines, are now crawling the Web and consuming not just human-readable text, but also semantic data and metadata embedded in nor mal Web pages. But a survey of the Semantic Web landscape reveals a moras s of conflicting terms, overhyped SEO techniques, and cynical detractors saying our current Web technology stack is "good enough". The reality is that the next big breakthrough in Web search technology will come from t he harvesting and sharing of semantic data, either data embedded in the p ages of today's human-readable Web or through linkable open data sets sha red via the common communications standards we already know: HTTP, URIs, and XML. Popular CMSs like Drupal have begun to embrace the Semantic Web, automatically generating semantics for the content served. In this talk , I'll present four patterns for integrating the W3C's Semantic Web stand ards into today's higher education Web sites and applications. Each patte rn progressively builds upon the others, culminating in a model for a ful ly-semantic Web application. Examples will highlight techniques that prov ide new capabilities or are not easily accomplished through normal practi ces of Relational Database-backed Web applications.
DTSTART;TZID=US/Eastern:20101011T114500 DTEND;TZID=US/Eastern:20101011T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2cb5817c-4882-4374-9d6e-7756e50ea99e@highedweb.org SUMMARY:Navigating - and Surviving - a "Perfect Storm" (MMP4) DESCRIPTION:As an academic institution founded by the Sisters of Mercy, Sa int Joseph College offers distinctive curricula that prepare both undergr aduate women and continuing and graduate students of both genders to meet the challenges of their professional and personal futures. SJC boasts a historical legacy of excellence and attention to student's needs. While S JC clearly had a significant story to tell, we realized that our "story t elling" vehicles were outdated and ineffective. The College's Web site l oomed large and the decision was made to re-design the site and implement a content management system (driven by the demand for distributed owners hip of Web content). A Web site redesign, of course, entails much more th an selecting a vendor. The process of effective Web redesign centers on i nstitutional collaboration. Added to our collaborative outreach was: the implementation of a new strategic plan; the decision to undertake a new b randing initiative to drive enrollment; and the introduction of the new c ontent management system - all moving forward at warp speed. Little did w e know that we were headed into the perfect storm. Ultimately, this effor t proved to be the catalyst for changing the College's culture of communi cations. This session will outline a successful brand roll-out, the less ons learned about Web redesign, the ways in which a content management sy stem can help you survive the "stuff" coming downstream, and the outcomes we continue to realize as a result of our ambitious undertaking. This s ession is especially relevant for those in Web, communications and market ing roles. X-ALT-DESC;FMTTYPE=text/html:As an academic institution founded by the Sisters of Mercy, Saint Joseph Co llege offers distinctive curricula that prepare both undergraduate women and continuing and graduate students of both genders to meet the challeng es of their professional and personal futures. SJC boasts a historical le gacy of excellence and attention to student's needs. While SJC clearly ha d a significant story to tell, we realized that our "story telling" vehic les were outdated and ineffective. The College's Web site loomed large a nd the decision was made to re-design the site and implement a content ma nagement system (driven by the demand for distributed ownership of Web co ntent). A Web site redesign, of course, entails much more than selecting a vendor. The process of effective Web redesign centers on institutional collaboration. Added to our collaborative outreach was: the implementatio n of a new strategic plan; the decision to undertake a new branding initi ative to drive enrollment; and the introduction of the new content manage ment system - all moving forward at warp speed. Little did we know that w e were headed into the perfect storm. Ultimately, this effort proved to b e the catalyst for changing the College's culture of communications. Thi s session will outline a successful brand roll-out, the lessons learned a bout Web redesign, the ways in which a content management system can help you survive the "stuff" coming downstream, and the outcomes we continue to realize as a result of our ambitious undertaking. This session is esp ecially relevant for those in Web, communications and marketing roles.
DTSTART;TZID=US/Eastern:20101011T114500 DTEND;TZID=US/Eastern:20101011T123000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:0d93cf15-1e37-41e7-ba5a-785d05b55563@highedweb.org SUMMARY:Using YouTube for Recruitment (SOC4) DESCRIPTION:This session will focus on ways institutions have creatively a nd effectively used online video (produced professionally and in-house by staff or students) to market to Prospective and Accepted students. Atte ndees of this presentation will walk away with a list of ideas of how to highlight students, faculty, events, activities, and more. You’ll also s ee compelling statistics to encourage use of YouTube; however the importa nce of cross-promoting videos on other social networking sites will be di scussed. X-ALT-DESC;FMTTYPE=text/html:Th is session will focus on ways institutions have creatively and effectivel y used online video (produced professionally and in-house by staff or stu dents) to market to Prospective and Accepted students. Attendees of this presentation will walk away with a list of ideas of how to highlight stu dents, faculty, events, activities, and more. You’ll also see compelling statistics to encourage use of YouTube; however the importance of cross- promoting videos on other social networking sites will be discussed.
< /body> DTSTART;TZID=US/Eastern:20101011T114500 DTEND;TZID=US/Eastern:20101011T123000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:94623e18-a75a-4607-98cc-7a86eff80df9@highedweb.org SUMMARY:Lunch DESCRIPTION:Lunch X-ALT-DESC;FMTTYPE=text/html:Lu nch
DTSTART;TZID=US/Eastern:20101011T123000 DTEND;TZID=US/Eastern:20101011T134500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:cb2358de-c1ef-46f7-abde-8a6010eb48c1@highedweb.org SUMMARY:Hello is Anyone Out There? Using Web Analytics to Understand your Audience (RED1) DESCRIPTION:So you have just installed a JavaScript code on every one of y our pages to track visitors on your site. Maybe you used Google Analytic s or some other service and you’re collecting all this great information. Well what do these terms mean and what metrics should I care about? Af ter a quick explanation of terms this presentation will dig into how to f ilter Google Analytics for more exact and effective data. From here we w ill explore reports that are actually valuable to Higher Education and ac tionable steps that can be taken from this data. Finally we will talk ab out best practice techniques and explore analytics beyond your website, m onitoring your institutions identity across the web. X-ALT-DESC;FMTTYPE=text/html:So you have just installed a JavaScript code on every one of your pages to track visitors on your site. Maybe you used Google Analytics or some oth er service and you’re collecting all this great information. Well what d o these terms mean and what metrics should I care about? After a quick e xplanation of terms this presentation will dig into how to filter Google Analytics for more exact and effective data. From here we will explore r eports that are actually valuable to Higher Education and actionable step s that can be taken from this data. Finally we will talk about best prac tice techniques and explore analytics beyond your website, monitoring you r institutions identity across the web.
DTSTART;TZID=US/Eastern:20101011T134500 DTEND;TZID=US/Eastern:20101011T144500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:06bd7d6f-e9ef-4f3c-beef-f94f8d37bc06@highedweb.org SUMMARY:It's the End of the Web as We Know It Redux (RED2) DESCRIPTION:We've come a long way from binary numbers and machine language . Technology marches on. As Moore’s law collides with Metcalfe’s law, the web we see today and the devices we use to access it will become unrecog nizable. Will the promise of the social web, the mobile web, the semantic web, and the real-time web be fully realized? Will the singularity becom e reality? What are the implications of ubiquitous computing? It may be time to rethink a few things. Completely updated for 2010, this award w inning presentation will focus on the (r)evolution of the web and the imp lications for higher education web professionals. X-ALT-DESC;FMTTYPE=text/html:We 've come a long way from binary numbers and machine language. Technology marches on. As Moore’s law collides with Metcalfe’s law, the web we see t oday and the devices we use to access it will become unrecognizable. Will the promise of the social web, the mobile web, the semantic web, and the real-time web be fully realized? Will the singularity become reality? Wh at are the implications of ubiquitous computing? It may be time to reth ink a few things. Completely updated for 2010, this award winning presen tation will focus on the (r)evolution of the web and the implications for higher education web professionals.
DTSTART;TZID=US/Eastern:20101011T134500 DTEND;TZID=US/Eastern:20101011T144500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:9b690de9-3aa7-4c2c-8a92-b4664d5cdc7d@highedweb.org SUMMARY:Maybe the Purpose of Our Redesign is Only to Serve as a Warning to Others (RED3) DESCRIPTION:LOLcats Demotivational Posters TFRL What more do you want? X-ALT-DESC;FMTTYPE=text/html:LO Lcats Demotivational Posters TFRL What more do you want?
DTSTART;TZID=US/Eastern:20101011T134500 DTEND;TZID=US/Eastern:20101011T144500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ce06c782-055d-4d22-83d7-09acb0b177cd@highedweb.org SUMMARY:SMO & SEO: Promoting your Website (RED4) DESCRIPTION:The Web growth in content and complexity added to the explosio n of the social networks popularity are the ingredients that are leading us to a Social Search Era. In this context, refining your website to be positioned among the top10 results in search engines user queries is one of the best and cheapest ways of getting the right people visiting it. S EO (Search Engine Optimization) refers to the process of optimizing a web site in order to get a privileged position in searches. On the other ha nd, the spread of social networks platforms has become a very influential factor to SEO in two different aspects: 1) the links and content that co mes from social networks affects search results in the SERPs; 2) the incr easing amount of UGC (user generated content) created in the social netwo rks (videos, pictures, texts, etc.) are important digital assets outside of the websites that need search optimization as well (SSO). Social Media Optimization (SMO) refers to the process of optimizing a website in orde r to make it attractive and easily spread in social media channels. Besid es of being able to drive huge amounts of traffic to a website, SMO can r aise positive dialog about the website brand. In this sense, search and social media are each time more dependent on each other in order to prod uce good promotion results. The presentation will address the main aspect s of SEO and SMO for brand promotion considering its web-presence, includ ing Universal Search, Social Search & Mobile Search. X-ALT-DESC;FMTTYPE=text/html:Th e Web growth in content and complexity added to the explosion of the soci al networks popularity are the ingredients that are leading us to a Socia l Search Era. In this context, refining your website to be positioned a mong the top10 results in search engines user queries is one of the best and cheapest ways of getting the right people visiting it. SEO (Search En gine Optimization) refers to the process of optimizing a website in order to get a privileged position in searches. On the other hand, the sprea d of social networks platforms has become a very influential factor to SE O in two different aspects: 1) the links and content that comes from soci al networks affects search results in the SERPs; 2) the increasing amount of UGC (user generated content) created in the social networks (videos, pictures, texts, etc.) are important digital assets outside of the websit es that need search optimization as well (SSO). Social Media Optimization (SMO) refers to the process of optimizing a website in order to make it attractive and easily spread in social media channels. Besides of being a ble to drive huge amounts of traffic to a website, SMO can raise positive dialog about the website brand. In this sense, search and social media are each time more dependent on each other in order to produce good prom otion results. The presentation will address the main aspects of SEO and SMO for brand promotion considering its web-presence, including Universal Search, Social Search & Mobile Search.
DTSTART;TZID=US/Eastern:20101011T134500 DTEND;TZID=US/Eastern:20101011T144500 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e7495989-0c2c-48ed-ab7c-cd5e104eccdd@highedweb.org SUMMARY:Talking to Your Boss About Twitter... (RED5) DESCRIPTION:…and Facebook and YouTube, etc. Perhaps you've dabbled in soc ial media personally and have some ideas on how your institution might pa rticipate. Or perhaps you've read about the impact of social sites and wo rry about being left behind. But how do you convince your boss that somet hing called "Twitter" is a worthwhile investment of your time? On the fli p side, when and how do you convince a department that maybe a Facebook f an page is *not* really necessary? This session will cover both strategi es and specifics to help you demonstrate to your boss, your VP, or your b oard the value of social media. X-ALT-DESC;FMTTYPE=text/html:…a nd Facebook and YouTube, etc. Perhaps you've dabbled in social media per sonally and have some ideas on how your institution might participate. Or perhaps you've read about the impact of social sites and worry about bei ng left behind. But how do you convince your boss that something called " Twitter" is a worthwhile investment of your time? On the flip side, when and how do you convince a department that maybe a Facebook fan page is *n ot* really necessary? This session will cover both strategies and specif ics to help you demonstrate to your boss, your VP, or your board the valu e of social media.
DTSTART;TZID=US/Eastern:20101011T134500 DTEND;TZID=US/Eastern:20101011T144500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:31b953e0-09b8-433d-9b3e-e34fe3a7a40e@highedweb.org SUMMARY:March Madness (APS5) DESCRIPTION:The men's basketball team at Butler University captured the he arts and imagination of sports fans around the world as it progressed to the championship game of the 2010 NCAA Men's Basketball Tournament. Behi nd the scenes, a dedicated group of IT professionals working at the Unive rsity watched the traffic to their main public website grow from 10,000 v isits per day to almost 140,000 visits per day. While the basketball tea m dominated the hoops on the basketball court, this group of individuals jumped through hoops of their own, working around the clock to monitor an d modify network traffic to accommodate the flood of traffic to Butler's website after the team won the Sweet Sixteen. Moving swiftly to react to the trend, this team utilized multiple tactics to prepare for the overwh elming amount of attention they would receive. Combining virtual servers , traffic manager technology, a combination of static HTML and CMS, redun dant database servers and a few other tricks, the team was able to improv e capacity with each win and be ready for the final flood of traffic duri ng the Final Four and final game. X-ALT-DESC;FMTTYPE=text/html:Th e men's basketball team at Butler University captured the hearts and imag ination of sports fans around the world as it progressed to the champions hip game of the 2010 NCAA Men's Basketball Tournament. Behind the scenes , a dedicated group of IT professionals working at the University watched the traffic to their main public website grow from 10,000 visits per day to almost 140,000 visits per day. While the basketball team dominated t he hoops on the basketball court, this group of individuals jumped throug h hoops of their own, working around the clock to monitor and modify netw ork traffic to accommodate the flood of traffic to Butler's website after the team won the Sweet Sixteen. Moving swiftly to react to the trend, t his team utilized multiple tactics to prepare for the overwhelming amount of attention they would receive. Combining virtual servers, traffic man ager technology, a combination of static HTML and CMS, redundant database servers and a few other tricks, the team was able to improve capacity wi th each win and be ready for the final flood of traffic during the Final Four and final game.
DTSTART;TZID=US/Eastern:20101011T150000 DTEND;TZID=US/Eastern:20101011T154500 SEQUENCE:3 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:b395f766-a1b4-4a13-b944-32f760eaff3e@highedweb.org SUMMARY:Providing More and Using Less with Caching (TPR5) DESCRIPTION:Serving up dynamic data is not only a given, but a must as the complexity of our Web-projects continue to grow. Learn how techniques us ed by Facebook, YouTube, and Wikipedia keep their sites running fast and their costs down as their content continues to expand. If your web applic ation is being syndicated worldwide or has just outgrown your Web server, there are simple approaches to caching that can be implemented to solve potential performance problems. This presentation will describe what cach ing is and how it can improve your site’s performance and sustained growt h. Since no one solution works for everyone, different methods will be di scussed including file, memory, and database caching. Each method will be explored in-depth to provide a better understanding of the problems each are meant to solve. Several practical examples will also be reviewed to demonstrate effectiveness and ease of implementation in real-world scenar ios. X-ALT-DESC;FMTTYPE=text/html:Se rving up dynamic data is not only a given, but a must as the complexity o f our Web-projects continue to grow. Learn how techniques used by Faceboo k, YouTube, and Wikipedia keep their sites running fast and their costs d own as their content continues to expand. If your web application is bein g syndicated worldwide or has just outgrown your Web server, there are si mple approaches to caching that can be implemented to solve potential per formance problems. This presentation will describe what caching is and ho w it can improve your site’s performance and sustained growth. Since no o ne solution works for everyone, different methods will be discussed inclu ding file, memory, and database caching. Each method will be explored in- depth to provide a better understanding of the problems each are meant to solve. Several practical examples will also be reviewed to demonstrate e ffectiveness and ease of implementation in real-world scenarios.
DTSTART;TZID=US/Eastern:20101011T150000 DTEND;TZID=US/Eastern:20101011T154500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:d3d9edca-f2f2-47a9-90ab-715d90585187@highedweb.org SUMMARY:Rapid Iterative Design: A Minimalist Approach to Requirements-Gath ering and Interface Design (MMP5) DESCRIPTION:A priority for developers practicing agile software developmen t is to re-evaluate the role of documentation in the software development lifecycle. On many traditional software development projects, the outcom e of the analysis and design phases is a lengthy technical specifications document which is turned over to the developers with the charge, “build this.” In reality, adhering to “the plan” rarely happens, because life is not static--the plan changes as new information is revealed. Hence, agil e developers place a lot of value on continuous face-to-face communicatio n with the customer, iterative development, and minimalist documentation. We seek lightweight development techniques, so that we spend the bulk of our time on writing software, not writing documents. This presentation will detail how our team has combined four simple techniques—1) task-bas ed scenarios, 2) personas, 3) user stories and 4) paper prototyping--into an agile approach for gathering requirements and designing interfaces fo r custom applications. The primary advantage of this approach is that it is very light-weight: functional requirements can be generated very quick ly, so that coding can begin earlier in the project. The deliverables are essentially stacks of sticky notes and hand-drawn sketches of interfaces . That’s it! To provide context to this discussion, we will begin the p resentation by defining agile software development for those in the audie nce who are unfamiliar with this methodology. We will then review each de sign technique in detail, explaining what it is, why it is important, and how we apply it on our application development projects. Examples of del iverables from one of our projects will help to illustrate these new conc epts. Finally, we will discuss under what conditions iterative design w orks. It may not be appropriate for the development of campus-wide ERP sy stems, but in our experience, it has worked well for our small- to medium -sized web applications. A key success factor is that the whole team—the product owner, the end users, and the developers—collaborate to define th e product. In higher education, most development teams in administrative offices, divisions, academic departments, and other units do not have the luxury of full-time business analysts or user interface specialists, so partnering on analysis and design as a cross-functional team—with the end users—is effective. X-ALT-DESC;FMTTYPE=text/html:A priority for developers practicing agile software development is to re-ev aluate the role of documentation in the software development lifecycle. O n many traditional software development projects, the outcome of the anal ysis and design phases is a lengthy technical specifications document whi ch is turned over to the developers with the charge, “build this.” In rea lity, adhering to “the plan” rarely happens, because life is not static-- the plan changes as new information is revealed. Hence, agile developers place a lot of value on continuous face-to-face communication with the cu stomer, iterative development, and minimalist documentation. We seek ligh tweight development techniques, so that we spend the bulk of our time on writing software, not writing documents. This presentation will detail how our team has combined four simple techniques—1) task-based scenarios, 2) personas, 3) user stories and 4) paper prototyping--into an agile app roach for gathering requirements and designing interfaces for custom appl ications. The primary advantage of this approach is that it is very light -weight: functional requirements can be generated very quickly, so that c oding can begin earlier in the project. The deliverables are essentially stacks of sticky notes and hand-drawn sketches of interfaces. That’s it! To provide context to this discussion, we will begin the presentation b y defining agile software development for those in the audience who are u nfamiliar with this methodology. We will then review each design techniqu e in detail, explaining what it is, why it is important, and how we apply it on our application development projects. Examples of deliverables fro m one of our projects will help to illustrate these new concepts. Final ly, we will discuss under what conditions iterative design works. It may not be appropriate for the development of campus-wide ERP systems, but in our experience, it has worked well for our small- to medium-sized web ap plications. A key success factor is that the whole team—the product owner , the end users, and the developers—collaborate to define the product. In higher education, most development teams in administrative offices, divi sions, academic departments, and other units do not have the luxury of fu ll-time business analysts or user interface specialists, so partnering on analysis and design as a cross-functional team—with the end users—is eff ective.
DTSTART;TZID=US/Eastern:20101011T150000 DTEND;TZID=US/Eastern:20101011T154500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:3d25bd15-1661-4aaa-9d19-f6ca1c0673dc@highedweb.org SUMMARY:SEO Best Practices: The Low Hanging Fruit for Immediate Results (T NT5) DESCRIPTION:Maybe you don’t even know what Search Engine Optimization (SEO ) is? Search Engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also becaus e when people search, they are usually looking for a specific thing and b eing able to provide it to them you are gaining a relevant visitor. Unfo rtunately, when people think about SEO immediately those emails of spamme rs who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. In fact if you think o f SEO in terms of the usability and accessibility that the search engines like Google have always intended it to be then it’s a very practical app roach to designing your website. College websites already have the aut hority to rank well in search engines, but are you getting the most expos ure and relevant traffic that you could be? This presentation will go th rough the fundamental and approved methods for on-page optimization, off- page optimization, and implementing these best practices into your market ing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site that very week. W e will look at methods to track and show improvement to your higher ups o ver time. Bottom line you will learn best practices about On-Page & Of f-Page optimization for search engines. This will be solid advice that i ndividuals can take home and immediately make changes to their site. X-ALT-DESC;FMTTYPE=text/html:Ma ybe you don’t even know what Search Engine Optimization (SEO) is? Search Engines are the first place that nearly everyone goes when looking for s omething. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense i t’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, wh en people think about SEO immediately those emails of spammers who guaran tee #1 results in search engines come to mind. SEO doesn’t have to be bl ack magic, pixie dust, or snake oil. In fact if you think of SEO in term s of the usability and accessibility that the search engines like Google have always intended it to be then it’s a very practical approach to desi gning your website. College websites already have the authority to ran k well in search engines, but are you getting the most exposure and relev ant traffic that you could be? This presentation will go through the fun damental and approved methods for on-page optimization, off-page optimiza tion, and implementing these best practices into your marketing efforts g oing forward. These actionable steps will be practices that you can take home and begin implementing on your site that very week. We will look a t methods to track and show improvement to your higher ups over time. Bottom line you will learn best practices about On-Page & Off-Page op timization for search engines. This will be solid advice that individual s can take home and immediately make changes to their site.
DTSTART;TZID=US/Eastern:20101011T150000 DTEND;TZID=US/Eastern:20101011T154500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4d655a8b-8fcd-4882-b069-d4f199722911@highedweb.org SUMMARY:Why Do You Tweet? (SOC5) DESCRIPTION:For better and worse, Twitter has become the poster child of t he social web. But what's the allure? Tweeting, is the act of letting y our followers know what you are up to in 140 characters or less. Ir was n ever mean to be a social network. In fact, one of Twitter's co-founders, Evan Williams, believes Twitter's power lies in the fact that it's an inf ormation network and not a social network. And, I think he could not be m ore wrong. That may have been the intent when it was created but that is not how Twitter is primarily used nor where it's power lay. I believe i t's because Twitter is used as a social web application that it is import ant and worthy of study. This session will explore the nature of the soci al web in an attempt to get at its essence. Using Twitter as a reference point, we will examine the impact of the social web on our notions of ide ntity and community. We will discuss the continuous feedback loop existin g between humans and the social web and how each of us exists in our curr ent state because of the harmonious tension we bring to bear upon each ot her. I posted this same question (Why Do You Tweet?) on YouTube awhile back and it really struck a chord with people. The video was viewed hundr eds of times and elicited dozens of responses from video replies, to blog s posts, emails, tweets, even a blog post of eduGuru. X-ALT-DESC;FMTTYPE=text/html:Fo r better and worse, Twitter has become the poster child of the social web . But what's the allure? Tweeting, is the act of letting your followers know what you are up to in 140 characters or less. Ir was never mean to be a social network. In fact, one of Twitter's co-founders, Evan Williams , believes Twitter's power lies in the fact that it's an information netw ork and not a social network. And, I think he could not be more wrong. Th at may have been the intent when it was created but that is not how Twitt er is primarily used nor where it's power lay. I believe it's because T witter is used as a social web application that it is important and worth y of study. This session will explore the nature of the social web in an attempt to get at its essence. Using Twitter as a reference point, we wil l examine the impact of the social web on our notions of identity and com munity. We will discuss the continuous feedback loop existing between hum ans and the social web and how each of us exists in our current state bec ause of the harmonious tension we bring to bear upon each other. I post ed this same question (Why Do You Tweet?) on YouTube awhile back and it r eally struck a chord with people. The video was viewed hundreds of times and elicited dozens of responses from video replies, to blogs posts, emai ls, tweets, even a blog post of eduGuru.
DTSTART;TZID=US/Eastern:20101011T150000 DTEND;TZID=US/Eastern:20101011T154500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:57687b2d-ff85-49f2-b8fe-c1322efe001f@highedweb.org SUMMARY:Refreshment Break DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:Re freshment Break
DTSTART;TZID=US/Eastern:20101011T154500 DTEND;TZID=US/Eastern:20101011T161500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:26c8018a-dcc3-49db-bfaf-ca344bb9979b@highedweb.org SUMMARY:E-Expectations 2010: What College-Bound High-School Students Deman d From Your Web Site (SOC6) DESCRIPTION:What do college-bound high-school students expect from campus Web sites? What types of content and features do they value the most? How do they feel about colleges using social media for recruitment? During t his session, the presenter will share results from the 2010 E-Expectation s study, an annual nationwide survey of high school students. He will dis cuss how these students interact with college Web sites, including how st udents find the college Web sites, what content students value most and w hether they are willing to scroll to read it all, and the interactive fea tures they most like to use. In addition, this session will illuminate ho w students feel about campuses recruiting through social media. The prese nter will discuss what students reveal about colleges using social networ ks like Facebook, reading blogs and Twitter messages from campus personne l and students, and watching college-sponsored videos on YouTube. Attende es will leave the session with a greater understanding of how to engage s tudents online and create a Web presence that meets their expectations. X-ALT-DESC;FMTTYPE=text/html:Wh at do college-bound high-school students expect from campus Web sites? Wh at types of content and features do they value the most? How do they feel about colleges using social media for recruitment? During this session, the presenter will share results from the 2010 E-Expectations study, an a nnual nationwide survey of high school students. He will discuss how thes e students interact with college Web sites, including how students find t he college Web sites, what content students value most and whether they a re willing to scroll to read it all, and the interactive features they mo st like to use. In addition, this session will illuminate how students fe el about campuses recruiting through social media. The presenter will dis cuss what students reveal about colleges using social networks like Faceb ook, reading blogs and Twitter messages from campus personnel and student s, and watching college-sponsored videos on YouTube. Attendees will leave the session with a greater understanding of how to engage students onlin e and create a Web presence that meets their expectations.
DTSTART;TZID=US/Eastern:20101011T161500 DTEND;TZID=US/Eastern:20101011T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:97c39418-1050-45a0-94c7-22e51101d749@highedweb.org SUMMARY:Hold Up! WordPress Can Do That?!? GTFO! (APS6) DESCRIPTION:WordPress is arguably the best-in-breed blogging platform avai lable today, and is being used on campuses large and small. Thanks to i ts active development community, flexible architecture and ease-of-use, i t is being adapted and morphed into many different types of tools, all th e while remaining open source and free. More and more campuses (includi ng ours) are turning to WordPress as a content management system, but its practically begging you to let it do more for your institution's website , some of which may surprise you - think job postings, classifieds, alumn i communities, heck even a learning management system (LMS). This sess ion will highlight some of those uses and show you how WordPress could ma ke your life (and your campus constituents' lives) much easier X-ALT-DESC;FMTTYPE=text/html:Wo rdPress is arguably the best-in-breed blogging platform available today, and is being used on campuses large and small. Thanks to its active dev elopment community, flexible architecture and ease-of-use, it is being ad apted and morphed into many different types of tools, all the while remai ning open source and free. More and more campuses (including ours) are turning to WordPress as a content management system, but its practically begging you to let it do more for your institution's website, some of whi ch may surprise you - think job postings, classifieds, alumni communities , heck even a learning management system (LMS). This session will high light some of those uses and show you how WordPress could make your life (and your campus constituents' lives) much easier
DTSTART;TZID=US/Eastern:20101011T161500 DTEND;TZID=US/Eastern:20101011T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:d84cccee-c4b7-4d6d-aad1-d2d15f0838fe@highedweb.org SUMMARY:Online Brand Development in a Decentralized World (MMP6) DESCRIPTION:An online brand consists of words, images, call-to-actions and site structure, which is then pulled together with consistent elements a nd navigation. How do you roll out an online brand with limited resources in a decentralized environment? Learn how one University incorporated Web site templates and training classes to create a successful “Self-Serv ice” Web Site Program. Taking the focus off technology and helping users see content and site structure are the keys to success allows online bran d rollout to proceed more quickly, while ensuring the campus community un derstands how to make their Web sites more effective. X-ALT-DESC;FMTTYPE=text/html:An online brand consists of words, images, call-to-actions and site structu re, which is then pulled together with consistent elements and navigation . How do you roll out an online brand with limited resources in a decentr alized environment? Learn how one University incorporated Web site temp lates and training classes to create a successful “Self-Service” Web Site Program. Taking the focus off technology and helping users see content a nd site structure are the keys to success allows online brand rollout to proceed more quickly, while ensuring the campus community understands how to make their Web sites more effective.
DTSTART;TZID=US/Eastern:20101011T161500 DTEND;TZID=US/Eastern:20101011T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a3bb0ab2-2a44-49de-9c7c-bcc789db462a@highedweb.org SUMMARY:Transitioning to a Multi-tier Web Environment (TPR6) DESCRIPTION:What do you do when you have a Web site on end-of-live hardwar e with out-of-date software, and you have new virtual machines and softwa re to run everything? Upgrade! Not so fast. How do you upgrade without disrupting service and within a reasonable amount of time, and without e ndless staff resources to throw at the project? This presentation will e xplain how The College at Brockport upgraded its aging SAMP environment t o run on a set of virtualized LAMP servers. X-ALT-DESC;FMTTYPE=text/html:Wh at do you do when you have a Web site on end-of-live hardware with out-of -date software, and you have new virtual machines and software to run eve rything? Upgrade! Not so fast. How do you upgrade without disrupting s ervice and within a reasonable amount of time, and without endless staff resources to throw at the project? This presentation will explain how Th e College at Brockport upgraded its aging SAMP environment to run on a se t of virtualized LAMP servers.
DTSTART;TZID=US/Eastern:20101011T161500 DTEND;TZID=US/Eastern:20101011T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:07f4b242-097f-4edb-9aac-19e9148c4d64@highedweb.org SUMMARY:Web Content Best Practices to Share with Clients (TNT6) DESCRIPTION:Background: Often, we build websites for our clients, simply t o see the sites begin to lose value as soon as they are launched. We do a ll we can to make sure the photos are lovely, the wording concise and sca nnable, and the content the best it can be; yet we know that when we hand it over to the client for maintenance, everything, especially the conten t, will begin a process of degradation. This workshop will go over best p ractices in Web writing and content management (not CMS), and how we, as Web "experts," can educate our clients in order to reduce that degradatio n as much as possible. The workshop is based on current writings on the I nternet (Nielsen, et al., popular books on Web writing, and personal expe rience with AgencyND, the Univ. of Notre Dame's in-house marketing agency . Examples of best practices will be shown, and a worksheets developed by AgencyND will be given as handouts to participants for their use in spre ading the information to their clients. References: • http://conductor.nd .edu/documentation-and-resources/best-practices-for-the-web/ • Content St rategy for the Web, K. Halvorsen X-ALT-DESC;FMTTYPE=text/html:Ba ckground: Often, we build websites for our clients, simply to see the sit es begin to lose value as soon as they are launched. We do all we can to make sure the photos are lovely, the wording concise and scannable, and t he content the best it can be; yet we know that when we hand it over to t he client for maintenance, everything, especially the content, will begin a process of degradation. This workshop will go over best practices in W eb writing and content management (not CMS), and how we, as Web "experts, " can educate our clients in order to reduce that degradation as much as possible. The workshop is based on current writings on the Internet (Niel sen, et al., popular books on Web writing, and personal experience with A gencyND, the Univ. of Notre Dame's in-house marketing agency. Examples of best practices will be shown, and a worksheets developed by AgencyND wil l be given as handouts to participants for their use in spreading the inf ormation to their clients. References: • http://conductor.nd.edu/document ation-and-resources/best-practices-for-the-web/ • Content Strategy for th e Web, K. Halvorsen
DTSTART;TZID=US/Eastern:20101011T161500 DTEND;TZID=US/Eastern:20101011T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:52396e95-0b9d-4d7a-b157-1dd84de0a24d@highedweb.org SUMMARY:Special Interest Groups DESCRIPTION:Special Interest Groups X-ALT-DESC;FMTTYPE=text/html:Sp ecial Interest Groups
DTSTART;TZID=US/Eastern:20101011T170000 DTEND;TZID=US/Eastern:20101011T180000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a1b139b8-a8dd-4c0f-87ac-f2e847285d2a@highedweb.org SUMMARY:Octoberfest Zinzinnati DESCRIPTION:Dubbed as the largest and most authentic Oktoberfest in the c ountry, Cincinnati boasts some of the most interesting hot spots in the area. Join new friends attending HighEdWeb 2010 for a mini Oktoberfest. We'll make several stops on our tour of the downtown Cincinnati area. X-ALT-DESC;FMTTYPE=text/html:Du bbed as the largest and most authentic Oktoberfest in the country, Cincinnati boasts some of the most interesting hot spots in the area. Join new friends attending H ighEdWeb 2010 for a mini Oktoberfest. We'll make several stops on our to ur of the downtown Cincinnati area.
DTSTART;TZID=US/Eastern:20101011T200000 DTEND;TZID=US/Eastern:20101011T230000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a3b0ce8a-db4e-4915-adeb-af6117389abb@highedweb.org SUMMARY:Breakfast DESCRIPTION:Breakfast X-ALT-DESC;FMTTYPE=text/html:Br eakfast
DTSTART;TZID=US/Eastern:20101012T073000 DTEND;TZID=US/Eastern:20101012T083000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:62b5770c-9e65-4356-a307-1ce109cf70e9@highedweb.org SUMMARY:Conference Check-In and Information DESCRIPTION:Conference Check-In and Information X-ALT-DESC;FMTTYPE=text/html:Co nference Check-In and Information
DTSTART;TZID=US/Eastern:20101012T073000 DTEND;TZID=US/Eastern:20101012T150000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:531d3f7d-adfd-48bc-a63f-41aa26c48b1a@highedweb.org SUMMARY:Conference Announcements and Updates DESCRIPTION:Conference Annoucnements and Updates X-ALT-DESC;FMTTYPE=text/html:Co nference Annoucnements and Updates
DTSTART;TZID=US/Eastern:20101012T080000 DTEND;TZID=US/Eastern:20101012T081500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:58a4f056-5e89-465c-a21c-0bd7fce8c514@highedweb.org SUMMARY:10 Years In The Hole: A Possibly Cautionary Tale About Being A Hig her Ed Web Geek (MMP7) DESCRIPTION:University of Washington web designer, developer, producer, ge neralist, instructor, social media expert, and copier operator Dylan Wilb anks looks for ten lessons the higher ed web can teach us about the unive rsity and the web -- and how we can change how the university presents it self on the web. As he prepares to close out his tenth year working on t he web in higher education, he will look back at his successes, if he can see them amid the flaming wreckage of all his failures over the last dec ade. His hope is to inspire those in the trenches of the university web, writers, coders, marketers, all, to hang on to the optimism that the web and higher education instilled in us... or to convince them that working as a Wal-Mart greeter may ultimately be more fulfilling. Ultimately, the lessons will be about creating change within the Ivory Tower, seeking to fight the glacial pace of change with a blowtorch, an ice pick, and an ob sessed determination Captain Ahab would find disturbing. Topics will incl ude: Dealing with older faculty (and using their blind spots to back-door change) Turning the university website from an “institution first” stanc e to a “students first” stance (in other words, user-centered design) Usi ng the glacial pace of change in the university to your advantage (by bei ng bleeding edge without actually having to bleed) Finding content for ch eap/free when you have no writer (and relying on the long tail to find th e content’s audience) X-ALT-DESC;FMTTYPE=text/html:Un iversity of Washington web designer, developer, producer, generalist, ins tructor, social media expert, and copier operator Dylan Wilbanks looks fo r ten lessons the higher ed web can teach us about the university and the web -- and how we can change how the university presents itself on the w eb. As he prepares to close out his tenth year working on the web in hig her education, he will look back at his successes, if he can see them ami d the flaming wreckage of all his failures over the last decade. His hope is to inspire those in the trenches of the university web, writers, code rs, marketers, all, to hang on to the optimism that the web and higher ed ucation instilled in us... or to convince them that working as a Wal-Mart greeter may ultimately be more fulfilling. Ultimately, the lessons will be about creating change within the Ivory Tower, seeking to fight the gla cial pace of change with a blowtorch, an ice pick, and an obsessed determ ination Captain Ahab would find disturbing. Topics will include: Dealing with older faculty (and using their blind spots to back-door change) Turn ing the university website from an “institution first” stance to a “stude nts first” stance (in other words, user-centered design) Using the glacia l pace of change in the university to your advantage (by being bleeding e dge without actually having to bleed) Finding content for cheap/free when you have no writer (and relying on the long tail to find the content’s a udience)
DTSTART;TZID=US/Eastern:20101012T083000 DTEND;TZID=US/Eastern:20101012T091500 SEQUENCE:5 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4312375f-cced-45ae-9b13-f69632e25e8c@highedweb.org SUMMARY:Mobile Applications for Higher Education (APS7) DESCRIPTION:With the growing presence of smartphones, modern colleges have been presented with a powerful new platform to deliver specialized conte nt to the campus community. From creating customizable study tools to co ncentrating the core functionality of a college website, mobile applicati ons represent an opportunity to remain at the forefront of cutting edge t echnology while creating unique tools which are most useful outside of tr aditional computing environments. During this session, we’ll take a look at two of the mobile applications that NKU has developed for the iPhone/ iPod Touch. During the first portion of this session, we’ll discuss the development of NKU’s flagship mobile app, iNKU. With the development of iNKU, we’ve consolidated some of the most useful content that our online presence has to offer, such as our campus directory and schedule of class es. We’ve also created tools which are new with iNKU, like our TANK bus schedule app and streaming radio. During the second portion of the sessi on, we’ll talk about NKU’s flashcard application. Intended to encapsulate the same functionality as paper flashcards, this app is a promising digi tal version of the time-honored study tool. Users can download specialize d ‘decks’ of study questions with which they may quiz themselves. X-ALT-DESC;FMTTYPE=text/html:Wi th the growing presence of smartphones, modern colleges have been present ed with a powerful new platform to deliver specialized content to the cam pus community. From creating customizable study tools to concentrating t he core functionality of a college website, mobile applications represent an opportunity to remain at the forefront of cutting edge technology whi le creating unique tools which are most useful outside of traditional com puting environments. During this session, we’ll take a look at two of th e mobile applications that NKU has developed for the iPhone/iPod Touch. During the first portion of this session, we’ll discuss the development o f NKU’s flagship mobile app, iNKU. With the development of iNKU, we’ve c onsolidated some of the most useful content that our online presence has to offer, such as our campus directory and schedule of classes. We’ve al so created tools which are new with iNKU, like our TANK bus schedule app and streaming radio. During the second portion of the session, we’ll tal k about NKU’s flashcard application. Intended to encapsulate the same fun ctionality as paper flashcards, this app is a promising digital version o f the time-honored study tool. Users can download specialized ‘decks’ of study questions with which they may quiz themselves.
DTSTART;TZID=US/Eastern:20101012T083000 DTEND;TZID=US/Eastern:20101012T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:c1b4a175-6102-4cfb-9a36-6bda673f6d33@highedweb.org SUMMARY:Social Media and Admissions - The Fairfield LIVE Experience (SOC7) DESCRIPTION:Fairfield University, a Jesuit university in Southwestern Conn ecticut, debuted Fairfield LIVE in July 2009 as a social media platform t o augment its admisssions and student affairs activities on campus. Lear n how Fairfield LIVE has put the admissions contact management process in to the hands of students and how student groups, academic programs and ad ministrators are using LIVE in conjunction with their traditional and onl ine media communications efforts. Fairfield LIVE integrates seamlessly with Facebook and other social platforms and provides robust widget appl ication development that allows a web shop to easily distribute audio, vi deo, blogs and discussions to other sites without complex coding or techn ical requirements. RSS media and traditional feeds are distributed usi ng an application studio and simple backend that allows content from any source to be repurposed and distributed across campus web sites. Media i ntended for the LIVE platform can be distributed across several platforms by using embedded widgets created in a short amount of time. In our dem onstration, we will show how easily content is redistributed to one of ou r admissions contact platforms, our WordPress blogs, and traditional .edu website in minutes instead of hours. Also, learn how Fairfield Universi ty is merging LIVE with its admissions contact strategy and tools to prov ide timely, interesting content to school prospects and how the platform is revolutionizing the prospect to student transition for Fairfield. X-ALT-DESC;FMTTYPE=text/html:Fa irfield University, a Jesuit university in Southwestern Connecticut, debu ted Fairfield LIVE in July 2009 as a social media platform to augment its admisssions and student affairs activities on campus. Learn how Fairfie ld LIVE has put the admissions contact management process into the hands of students and how student groups, academic programs and administrators are using LIVE in conjunction with their traditional and online media com munications efforts. Fairfield LIVE integrates seamlessly with Faceboo k and other social platforms and provides robust widget application devel opment that allows a web shop to easily distribute audio, video, blogs an d discussions to other sites without complex coding or technical requirem ents. RSS media and traditional feeds are distributed using an applica tion studio and simple backend that allows content from any source to be repurposed and distributed across campus web sites. Media intended for t he LIVE platform can be distributed across several platforms by using emb edded widgets created in a short amount of time. In our demonstration, w e will show how easily content is redistributed to one of our admissions contact platforms, our WordPress blogs, and traditional .edu website in m inutes instead of hours. Also, learn how Fairfield University is merging LIVE with its admissions contact strategy and tools to provide timely, i nteresting content to school prospects and how the platform is revolution izing the prospect to student transition for Fairfield.
DTSTART;TZID=US/Eastern:20101012T083000 DTEND;TZID=US/Eastern:20101012T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:60db5974-6e41-45bd-819e-e0860848b57b@highedweb.org SUMMARY:There, I Fixed It: Leveraging WordPress to Build a Web Application on the Cheap (TPR7) DESCRIPTION:In 2009, the University of Missouri Division of IT began a pro ject to develop an IT systems status notification and alert system. This session details the process of adapting WordPress to serve as a low-cost, ready-made platform for deployment of the finished project website and a ssociated data services.The purpose of the project was to provide a centr al source for all IT system alerts -- scheduled maintenance, network or a pplication outages, e-mail problems, and so on -- that could be searched and archived. Alerts could be posted by a small group of managers or on-c all staff at the IT operations center. The alert system needed to be able to categorize alerts by affected service (so that a user could bookmark a page that listed only alerts of specific interest), as well as offering RSS feeds for all alerts and individual service alert categories.What do these requirements suggest to you? To our team, it sounded like a blog! Considering our limited budget and the alternatives, which were to either create a custom application or purchase a vended application, we opted t o try WordPress.Other project requirements included the ability to output structured data (XML), so the system could be used to "push" current sta tus alerts to other external and intranet sites; Active Directory integra tion, so we could use security groups to limit posting access; automatic e-mail alerts sent to individuals or mailing lists, according to category ; custom fields for event severity and current status (active/resolved); and several other functions.WordPress was not a perfect fit, but it was a ble to bring us close enough to the primary project goals that we could d evelop the rest on our own. The development process (which is the subject of this presentation) provided many lessons in diverse areas including p roject management and governance, dealing with budget constraints, survey ing/reviewing other institutions' approaches, planning for different user types/roles, web design, documentation, training, and using various web technologies (WordPress, PHP, MySQL, virtual servers, XML/XSL, RSS, and m ore). This presentation will be of interest to any institution planning t o develop a similar online service. X-ALT-DESC;FMTTYPE=text/html:In 2009, the University of Missouri Division of IT began a project to devel op an IT systems status notification and alert system. This session detai ls the process of adapting WordPress to serve as a low-cost, ready-made p latform for deployment of the finished project website and associated dat a services.
The purpose of the project was to provide a central sou rce for all IT system alerts -- scheduled maintenance, network or applica tion outages, e-mail problems, and so on -- that could be searched and ar chived. Alerts could be posted by a small group of managers or on-call st aff at the IT operations center. The alert system needed to be able to ca tegorize alerts by affected service (so that a user could bookmark a page that listed only alerts of specific interest), as well as offering RSS f eeds for all alerts and individual service alert categories.
What d o these requirements suggest to you? To our team, it sounded like a blog! Considering our limited budget and the alternatives, which were to eithe r create a custom application or purchase a vended application, we opted to try WordPress.
Other project requirements included the ability t o output structured data (XML), so the system could be used to "push" cur rent status alerts to other external and intranet sites; Active Directory integration, so we could use security groups to limit posting access; au tomatic e-mail alerts sent to individuals or mailing lists, according to category; custom fields for event severity and current status (active/res olved); and several other functions.
WordPress was not a perfect fi t, but it was able to bring us close enough to the primary project goals that we could develop the rest on our own. The development process (which is the subject of this presentation) provided many lessons in diverse ar eas including project management and governance, dealing with budget cons traints, surveying/reviewing other institutions' approaches, planning for different user types/roles, web design, documentation, training, and usi ng various web technologies (WordPress, PHP, MySQL, virtual servers, XML/ XSL, RSS, and more). This presentation will be of interest to any institu tion planning to develop a similar online service.
DTSTART;TZID=US/Eastern:20101012T083000 DTEND;TZID=US/Eastern:20101012T091500 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2e477f7f-9906-4763-905c-51bd90c8f06b@highedweb.org SUMMARY:What's in it for me? Progressive personalization for alumni-orient ed sites (TNT7) DESCRIPTION:Presenting information for alumni poses a significant challeng e: alumni are widely diverse in geography, age, and interests, and the in formation and services we provide for them are similarly diverse. How can we direct each alumni visitor to the appropriate content without forcing them to choose among a huge bucket of options? As part of a recent redes ign of the alumni-oriented parts of our site, Carleton College's web team developed a strategy of progressive personalization, which addresses thi s problem by providing a customized experience across the full spectrum f rom anonymous visitor to logged-in, fully known individual. Come see how it works and learn how we pulled it off. X-ALT-DESC;FMTTYPE=text/html:Pr esenting information for alumni poses a significant challenge: alumni are widely diverse in geography, age, and interests, and the information and services we provide for them are similarly diverse. How can we direct ea ch alumni visitor to the appropriate content without forcing them to choo se among a huge bucket of options? As part of a recent redesign of the al umni-oriented parts of our site, Carleton College's web team developed a strategy of progressive personalization, which addresses this problem by providing a customized experience across the full spectrum from anonymous visitor to logged-in, fully known individual. Come see how it works and learn how we pulled it off.
DTSTART;TZID=US/Eastern:20101012T083000 DTEND;TZID=US/Eastern:20101012T091500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:1d2820da-6580-4833-859c-ef3645259702@highedweb.org SUMMARY:Refreshment Break DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:Re freshment Break
DTSTART;TZID=US/Eastern:20101012T091500 DTEND;TZID=US/Eastern:20101012T094500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8bff0be4-6764-4ff2-bfe8-a2b14e32232f@highedweb.org SUMMARY:Exhibitor Hall Open DESCRIPTION:Exhibitor Hall Open X-ALT-DESC;FMTTYPE=text/html:Ex hibitor Hall Open
DTSTART;TZID=US/Eastern:20101012T091500 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8d357b72-8b33-466a-b177-d4bf5d34b34f@highedweb.org SUMMARY:Don't Fear the Cloud--Minimizing Concerns and Maximizing Benefits (APS8) DESCRIPTION:This is a time of immense budget pressure. It is also a time of more and more buzz around new technologies, social media, the cloud, a nd many others that affect the use and implementation of web systems. Cl early, the college website is mission critical to the success of any inst itution. How can we make its management cost effective and innovative at a time like this? It is often said that the best way to learn is by doin g. But sometimes it is better to learn from other’s mistakes and experie nce. Utah Valley University (UVU) has gone through implementation of fou r completely difference CMS solutions in the past nine years. They have definitely learned by doing. Come learn how a web content management sys tem (CMS) utilizing a Software-as-a-Service (SaaS) model in the cloud has helped UVU control its hardware expenditures, reduce the man-hours assoc iated with site deployment and maintenance, and improve website speed and performance. Learn about the questions asked, the lessons learned, and the pitfalls to avoid in choosing, implementing, and supporting a CMS sol ution. Finally, discuss whether a SaaS CMS would benefit your institutio n too. FURTHER DESCRIPTION: Utah Valley University (UVU) has been throug h several web CMS implementations over the past nine years. Open source, commercial, and home-grown products were all tried, but failed to keep u p with the ever-expanding web system. Eventually, each was abandoned as a campus solution for a mixed-bag of reasons, such as maintenance difficul ties, functionality deficiencies, hardware costs, training issues, and re source allocations. Through this journey, UVU has learned that in the wo rld of web CMS, SaaS is a very beneficial and cost effective option. The Web Development Services and Web Resource Services departments of UVU ha ve worked tirelessly to implement what we feel is a long-term solution to our enterprise web CMS needs. We understand that during these difficult economic times, each budget dollar must be stretched as far as it can. This stretch can take its toll on web systems and human resources. UVU h as found that a web CMS deployed as a SaaS solution allows our institutio n to achieve its website goals within budget and without significant burd en on users and staff members. We would like the opportunity to share our findings and lessons learned with other institutions. X-ALT-DESC;FMTTYPE=text/html:Th is is a time of immense budget pressure. It is also a time of more and m ore buzz around new technologies, social media, the cloud, and many other s that affect the use and implementation of web systems. Clearly, the co llege website is mission critical to the success of any institution. How can we make its management cost effective and innovative at a time like t his? It is often said that the best way to learn is by doing. But somet imes it is better to learn from other’s mistakes and experience. Utah Va lley University (UVU) has gone through implementation of four completely difference CMS solutions in the past nine years. They have definitely le arned by doing. Come learn how a web content management system (CMS) uti lizing a Software-as-a-Service (SaaS) model in the cloud has helped UVU c ontrol its hardware expenditures, reduce the man-hours associated with si te deployment and maintenance, and improve website speed and performance. Learn about the questions asked, the lessons learned, and the pitfalls to avoid in choosing, implementing, and supporting a CMS solution. Final ly, discuss whether a SaaS CMS would benefit your institution too. FURTH ER DESCRIPTION: Utah Valley University (UVU) has been through several web CMS implementations over the past nine years. Open source, commercial, and home-grown products were all tried, but failed to keep up with the ev er-expanding web system. Eventually, each was abandoned as a campus solut ion for a mixed-bag of reasons, such as maintenance difficulties, functio nality deficiencies, hardware costs, training issues, and resource alloca tions. Through this journey, UVU has learned that in the world of web CM S, SaaS is a very beneficial and cost effective option. The Web Developm ent Services and Web Resource Services departments of UVU have worked tir elessly to implement what we feel is a long-term solution to our enterpri se web CMS needs. We understand that during these difficult economic tim es, each budget dollar must be stretched as far as it can. This stretch can take its toll on web systems and human resources. UVU has found that a web CMS deployed as a SaaS solution allows our institution to achieve its website goals within budget and without significant burden on users a nd staff members. We would like the opportunity to share our findings and lessons learned with other institutions.
DTSTART;TZID=US/Eastern:20101012T094500 DTEND;TZID=US/Eastern:20101012T103000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:fac42f67-9583-43fd-ba11-02012039d727@highedweb.org SUMMARY:HTML5 Design (TPR8) DESCRIPTION:Even though the specification is still being written, HTML5 ca n be implemented for your Web site today. In this workshop presented by Christopher Schmitt focused on real world solutions, attendees will lear n about the new HTML elements and their semantics, HTML5 form elements, i ncorporate audio and video without Flash, new JavaScript API like geoloca tion and more. X-ALT-DESC;FMTTYPE=text/html:Ev en though the specification is still being written, HTML5 can be implemen ted for your Web site today. In this workshop presented by Christopher Schmitt focused on real world solutions, attendees will learn about the n ew HTML elements and their semantics, HTML5 form elements, incorporate au dio and video without Flash, new JavaScript API like geolocation and more .
DTSTART;TZID=US/Eastern:20101012T094500 DTEND;TZID=US/Eastern:20101012T103000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6ee2943e-bf82-4fa3-a2f9-686aab3f51c8@highedweb.org SUMMARY:The Cluetrain Stops at Higher Ed, Will Anyone Take Delivery? (SOC8) DESCRIPTION:The Cluetrain Manifesto is best described as a cross between I n Search of Excellence and Fear and Loathing in Las Vegas. Provocative, p retentious and brilliant, this seminal book describes how the Internet wi ll mean the end of business as usual. And yes, it is directly applicable to the work we do. Part rant, part history lesson, part hope for the future, brace yourself for a wild ride as we explore the end of higher ed as usual, how the themes from Cluetrain provide a framework for our prof ession, and what this all means for us both individually and organization ally. X-ALT-DESC;FMTTYPE=text/html:Th e Cluetrain Manifesto is best described as a cross between In Search of E xcellence and Fear and Loathing in Las Vegas. Provocative, pretentious an d brilliant, this seminal book describes how the Internet will mean the e nd of business as usual. And yes, it is directly applicable to the work we do. Part rant, part history lesson, part hope for the future, brace yourself for a wild ride as we explore the end of higher ed as usual, ho w the themes from Cluetrain provide a framework for our profession, and w hat this all means for us both individually and organizationally.
DTSTART;TZID=US/Eastern:20101012T094500 DTEND;TZID=US/Eastern:20101012T103000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:24713c7b-293d-41b3-88ee-33ad484dafd2@highedweb.org SUMMARY:Video Killed the Radio Star, but It Could Help You Meet Your Goals (TNT8) DESCRIPTION:Many colleges and universities have begun using video to tell their stories. While the narrative approach is a natural way to communica te, it doesn't mean much to organization leaders if there's not a return on their investment. To make a big impact in the minds and hearts of our leaders, we simply have to tie video to our strategic plans. What do yo u want to accomplish with video? We'll take you through the process of de ciding if video is the right tool to meet your needs. Next, we'll discuss whether or not you actually want to make your own picture show, or if yo u should bring in a professional team. Then, through our case study, we'l l talk about how one small school took on in-house video production and i mpacted recruiting in a big way. Whether you want to recruit more studen ts, bring in more donations, or recruit more volunteers, this session wil l impact your bottom line positively. You will leave with a plan for usin g video to meet your goals and a timeline for achieving them. X-ALT-DESC;FMTTYPE=text/html:Ma ny colleges and universities have begun using video to tell their stories . While the narrative approach is a natural way to communicate, it doesn' t mean much to organization leaders if there's not a return on their inve stment. To make a big impact in the minds and hearts of our leaders, we s imply have to tie video to our strategic plans. What do you want to acc omplish with video? We'll take you through the process of deciding if vid eo is the right tool to meet your needs. Next, we'll discuss whether or n ot you actually want to make your own picture show, or if you should brin g in a professional team. Then, through our case study, we'll talk about how one small school took on in-house video production and impacted recru iting in a big way. Whether you want to recruit more students, bring in more donations, or recruit more volunteers, this session will impact your bottom line positively. You will leave with a plan for using video to me et your goals and a timeline for achieving them.
DTSTART;TZID=US/Eastern:20101012T094500 DTEND;TZID=US/Eastern:20101012T103000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:fb98db27-2f0a-4e1f-a8a6-25eab7f495d1@highedweb.org SUMMARY:Web Site: Put People First and Everything Else Will Come Together (MMP8) DESCRIPTION:A web site in an academic environment is a project in constant production with stakeholders that range from front-desk staff to the Dea n. How do you move gracefully across layers of leadership to redesign a c ollege site in order to present a new and cohesive web experience to your students and the public? Learn what the College of Education and Human D evelopment at the University of Minnesota did to make this a success. By focusing on people first, a workflow was developed that built on the exis ting responsibilities of staff in each unit. With roles established, a ne w Web site and the technology to build and maintain it quickly came toget her. With people working collaboratively, traditionally tricky issues suc h as implementing new software, political buy-in for new visual designs a nd setting priorities were implemented with ease. This two-part presentat ion starts with the college's Chief of Operations, Ryan Warren, sharing h ow he assessed the web functions in the college by forming a cross-colleg e workgroup to gather information and the pulse of the college. Ryan will discuss how the college tackled such issues as web ownership, web contro l, and relationships between the University & college and college & acade mic units. A highly collaborative effort that focused on clear decisions and communications continues to guide the college’s decisions related to all college Web sites. The second part of the presentation features the c ollege's Web and Multimedia Lead, Jeff Abuzzahab. Jeff will share how he developed trust across units to build a peer-group of web editors. Puttin g the core college site last, this investment in people allowed the centr alized web services of the college to function in an open and collaborati ve way. When at last it was time to rebuild the core college site, it was done with input from every academic unit. The result? A brand new site w ith complete support and ownership from the college community. With over two years of success with this model, Jeff will touch on the challenges a nd strengths, demonstrate collaborative web tools and share plans for the future. X-ALT-DESC;FMTTYPE=text/html:A web site in an academic environment is a project in constant production w ith stakeholders that range from front-desk staff to the Dean. How do you move gracefully across layers of leadership to redesign a college site i n order to present a new and cohesive web experience to your students and the public? Learn what the College of Education and Human Development at the University of Minnesota did to make this a success. By focusing on p eople first, a workflow was developed that built on the existing responsi bilities of staff in each unit. With roles established, a new Web site an d the technology to build and maintain it quickly came together. With peo ple working collaboratively, traditionally tricky issues such as implemen ting new software, political buy-in for new visual designs and setting pr iorities were implemented with ease. This two-part presentation starts wi th the college's Chief of Operations, Ryan Warren, sharing how he assesse d the web functions in the college by forming a cross-college workgroup t o gather information and the pulse of the college. Ryan will discuss how the college tackled such issues as web ownership, web control, and relati onships between the University & college and college & academic u nits. A highly collaborative effort that focused on clear decisions and c ommunications continues to guide the college’s decisions related to all c ollege Web sites. The second part of the presentation features the colleg e's Web and Multimedia Lead, Jeff Abuzzahab. Jeff will share how he devel oped trust across units to build a peer-group of web editors. Putting the core college site last, this investment in people allowed the centralize d web services of the college to function in an open and collaborative wa y. When at last it was time to rebuild the core college site, it was done with input from every academic unit. The result? A brand new site with c omplete support and ownership from the college community. With over two y ears of success with this model, Jeff will touch on the challenges and st rengths, demonstrate collaborative web tools and share plans for the futu re.
DTSTART;TZID=US/Eastern:20101012T094500 DTEND;TZID=US/Eastern:20101012T103000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:fc6fefe6-fe76-476d-8375-267c24ad495d@highedweb.org SUMMARY:Confessions From a Wicked Vendor (or what I learned in my first ye ar on the other side of higher ed) (MMP9) DESCRIPTION:After several years working for colleges in one capacity or an other, one year ago I defected and joined the ranks of higher ed vendors. It's the same industry, but a whole new world...and it's been a wild rid e.This presentation will be a brutally honest recap about what I’ve learn ed along the way about managing people, projects and expectations. It wil l discuss new ways of thinking about working with those around you (build ing trust, active listening and utilizing negotiating tactics) and managi ng all of the projects on your plate at any given moment, from defining s cope and requirements to predicting (and handling) roadblocks. Finally, i f you're thinking about making the jump to the other side of the fence, t his presentation will show you how to get noticed, what to think about be fore accepting that job offer, and advice about how to acclimate after yo u do. X-ALT-DESC;FMTTYPE=text/html:Af
ter several years working for colleges in one capacity or another, one ye
ar ago I defected and joined the ranks of higher ed vendors. It's the sam
e industry, but a whole new world...and it's been a wild ride.
This presentation will be a brutally honest recap about what I’ve learne
d along the way about managing people, projects and expectations. It will
discuss new ways of thinking about working with those around you (buildi
ng trust, active listening and utilizing negotiating tactics) and managin
g all of the projects on your plate at any given moment, from defining sc
ope and requirements to predicting (and handling) roadblocks. Finally, if
you're thinking about making the jump to the other side of the fence, th
is presentation will show you how to get noticed, what to think about bef
ore accepting that job offer, and advice about how to acclimate after you
do.
Ou r users have evolved: they no longer settle for a simple, one-way street of data entry. They want Web forms that interact and understand. Technolo gy has also evolved: the increasing adoption of mobile devices introduces new challenges in form design, and the emergence of HTML5 provides new t echniques for increasing usability. As users demand a better experience a nd technology becomes more sophisticated, evolution of form design requir es these interactions to become creative, perceptive, and more human. Th is presentation will discuss the evolution of form design by showing tech niques and real-world examples that improve user interaction with Web for ms. Emphasis will be placed on best practices to consider – based on past research and case studies. Learn how to leverage HTML/CSS markup to crea te forms that are accessible, semantic, and flexible for various styling options. Finally, we’ll look to the future by discussing what mobile devi ces and HTML5 have in store for Web forms.
DTSTART;TZID=US/Eastern:20101012T104500 DTEND;TZID=US/Eastern:20101012T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:9f75acbe-7319-4c28-b297-972b3f67e7e9@highedweb.org SUMMARY:Facebook Faceplant: Lessons Learned from Social Media Failures (an d Successes) (SOC9) DESCRIPTION:"We are controlling transmission... We will control the horizo ntal. We will control the vertical. For the next hour, sit quietly and we will control all that you see and hear."--The Outer Limits, 1963-1965 an d 1995-2002 What happens when traditional media sensibilities are brough t to social media? What can we learn our experiences? Participate in a di scussion of several case studies of social media failures and successes i n higher ed, including: - a giant traveling cut-out squirrel - a rivalry between the official newspaper and crowdsourced news site - a facebook a dmin's flame war with fans - and more! X-ALT-DESC;FMTTYPE=text/html:"W e are controlling transmission... We will control the horizontal. We will control the vertical. For the next hour, sit quietly and we will control all that you see and hear."--The Outer Limits, 1963-1965 and 1995-2002 What happens when traditional media sensibilities are brought to social m edia? What can we learn our experiences? Participate in a discussion of s everal case studies of social media failures and successes in higher ed, including: - a giant traveling cut-out squirrel - a rivalry between the official newspaper and crowdsourced news site - a facebook admin's flame war with fans - and more!
DTSTART;TZID=US/Eastern:20101012T104500 DTEND;TZID=US/Eastern:20101012T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:edfa634d-fd69-4447-b1ff-413951091ff0@highedweb.org SUMMARY:Helping Academic Websites Make the Grade (TNT9) DESCRIPTION:Academic websites are a key component of the recruitment proce ss. We know our future students (and their parents) are looking at these websites when choosing a college or university. So, why do these sites of ten fail to make the grade? The presentation will share how Missouri Sta te University was able to systematically address our academic websites by gathering support, obtaining funding and developing a workflow that invo lved both content and marketing experts. We'll also share templates that helped structure the content gathering and design process, making it eas ier and faster to obtain great results. X-ALT-DESC;FMTTYPE=text/html:Ac ademic websites are a key component of the recruitment process. We know o ur future students (and their parents) are looking at these websites when choosing a college or university. So, why do these sites often fail to m ake the grade? The presentation will share how Missouri State University was able to systematically address our academic websites by gathering su pport, obtaining funding and developing a workflow that involved both con tent and marketing experts. We'll also share templates that helped struc ture the content gathering and design process, making it easier and faste r to obtain great results.
DTSTART;TZID=US/Eastern:20101012T104500 DTEND;TZID=US/Eastern:20101012T113000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:06f43778-401a-48c4-b5f4-4bad4352696b@highedweb.org SUMMARY:One Map to Rule Them All (APS9) DESCRIPTION:What good is a map that you can zoom, click, stretch and inter act with if you can't take it with you? You know where the lecture hall i s, but how do you get there on your bike? Let's ask the visitor in the pa rking lot how cool your map is when they are trying to find the admission s office. Maps are now used everywhere and growing in popularity. Can you r map keep up?This session explores how to use the new Google Maps V3 API to make all your map dreams come true - including the one where you're t he campus hero for the stellar new iPhone/Android application. One map th at just works everywhere. Based on experiences with the Missouri State M ap. X-ALT-DESC;FMTTYPE=text/html:Wh at good is a map that you can zoom, click, stretch and interact with if y ou can't take it with you? You know where the lecture hall is, but how do you get there on your bike? Let's ask the visitor in the parking lot how cool your map is when they are trying to find the admissions office. Map s are now used everywhere and growing in popularity. Can your map keep up ?
This session explores how to use the new Google Maps V3 API to ma ke all your map dreams come true - including the one where you're the cam pus hero for the stellar new iPhone/Android application. One map that jus t works everywhere. Based on experiences with the Missouri State Map.
DTSTART;TZID=US/Eastern:20101012T104500 DTEND;TZID=US/Eastern:20101012T113000 SEQUENCE:5 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:aadbddea-785d-4b21-ab23-c6615426e6c8@highedweb.org SUMMARY:Who Is Siteimprove? (COR9) DESCRIPTION:In our second year sponsoring the High Ed Web Conference it is time we answered the question; who is Siteimprove? The session will go a long way towards answering that question by discussing how Siteimprove was started, what does Siteimprove do, who does Siteimprove work with, an d what the future will hold including the launch of our groundbreaking iT en service. X-ALT-DESC;FMTTYPE=text/html:In our second year sponsoring the High Ed Web Conference it is t ime we answered the question; who is Siteimprove? The session will go a long way towards answering that question by discussing how Siteimprove wa s started, what does Siteimprove do, who does Siteimprove work with, and what the future will hold including the launch of our groundbreaking iTen service.
DTSTART;TZID=US/Eastern:20101012T104500 DTEND;TZID=US/Eastern:20101012T113000 SEQUENCE:4 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:6e720852-1fa8-458d-970d-6c390da5b359@highedweb.org SUMMARY:Lunch DESCRIPTION:Lunch X-ALT-DESC;FMTTYPE=text/html:
Lu nch
DTSTART;TZID=US/Eastern:20101012T113000 DTEND;TZID=US/Eastern:20101012T121000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:cb6a3851-5ae6-4114-a0bd-fd81648d32fa@highedweb.org SUMMARY:Keynote by Steve Krug, author of "Don't Make Me Think: A Common Se nse Approach to Web Usability." DESCRIPTION:Steve Krug (pronounced "kroog") is best known as the author of "Don't Make Me Think: A Common Sense Approach to Web Usability," now in its second edition with over 200,000 copies in print.His new book, "Rocke t Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usabi lity Problems," explains how everyone can-and should-be doing their own u sability testing. X-ALT-DESC;FMTTYPE=text/html:St eve Krug (pronounced "kroog") is best known as the author of "Don't Make Me Think: A Common Sense Appr oach to Web Usability," now in its second edition with over 200,000 c opies in print.
His new book, "Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems," explains how everyone can -and should-be doing their own usability testing.
DTSTART;TZID=US/Eastern:20101012T121000 DTEND;TZID=US/Eastern:20101012T132000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4353aa36-2872-4e0b-90bd-80bfa0ece83b@highedweb.org SUMMARY:Dirty Secrets of Web Directors (MMP10) DESCRIPTION:* How can you convince your boss you deserve to be paid more? * What's the best way to organize a web department? * How do you motivate web workers in a higher ed environment? * How do you say no (or "yes, bu t...")? * What's the worst problem with web in higher ed? * Should sub-si tes have common, branded templates or unique designs? * How do you win ar guments with faculty members? * How can you move from reactive to proacti ve projects? We'll tackle these questions and more in a brutally honest panel discussion featuring Rachel Reuben (SUNY New Paltz), Nick Denardis (Wayne State University), and Matt Herzberger (Florida International Univ ersity) and moderated by Chas Grundy (University of Notre Dame). X-ALT-DESC;FMTTYPE=text/html:
* How can you convince your boss you deserve to be paid more? * What's the best way to organize a web department? * How do you motivate web workers in a higher ed environment? * How do you say no (or "yes, but...")? * Wha t's the worst problem with web in higher ed? * Should sub-sites have comm on, branded templates or unique designs? * How do you win arguments with faculty members? * How can you move from reactive to proactive projects? We'll tackle these questions and more in a brutally honest panel discuss ion featuring Rachel Reuben (SUNY New Paltz), Nick Denardis (Wayne State University), and Matt Herzberger (Florida International University) and m oderated by Chas Grundy (University of Notre Dame).
DTSTART;TZID=US/Eastern:20101012T133000 DTEND;TZID=US/Eastern:20101012T141500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:01f845de-5661-4730-a4ea-2caa3d4efec0@highedweb.org SUMMARY:Got Centerpiece? So Does Everyone Else. (TNT10) DESCRIPTION:Higher ed has a problem with its web sites. Many of us are pas t that first big hump of The Millennial Redesign. We've plopped down mone y on a shiny new CMS. Our design is hip and groovy. But an issue snuck in when we weren't looking. Centerpieces have become a staple component of the ever important home page. The problem is that they have homogenized u s. We're all doing it, and we're all doing it the same. This presentation will look at a number of sites and their centerpieces, look at common th emes, address why our current trend is a problem, and make suggestions as to where we can go and what we can do to stand out and differentiate our selves. X-ALT-DESC;FMTTYPE=text/html:Hi gher ed has a problem with its web sites. Many of us are past that first big hump of The Millennial Redesign. We've plopped down money on a shiny new CMS. Our design is hip and groovy. But an issue snuck in when we were n't looking. Centerpieces have become a staple component of the ever impo rtant home page. The problem is that they have homogenized us. We're all doing it, and we're all doing it the same. This presentation will look at a number of sites and their centerpieces, look at common themes, address why our current trend is a problem, and make suggestions as to where we can go and what we can do to stand out and differentiate ourselves.
DTSTART;TZID=US/Eastern:20101012T133000 DTEND;TZID=US/Eastern:20101012T141500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:3d23d295-3fdc-4b02-a843-54df6ef203e0@highedweb.org SUMMARY:Mobile Tagging & Augmented Reality (APS10) DESCRIPTION:Mobile tagging (QRcodes, Data Matrix, etc.) is the process of reading a 2D barcode using a mobile device camera. By allowing the encryp tion of URLs in the barcodes, the mobile tagging can add a digital and/or online layer to any physical (offline) object, functioning like a gatewa y from the physical to the digital online worlds. Since the mobile tags are simple tags that can be placed in virtually any physical thing or pe rson, added to the fact that the cell phones with cameras have become a v ery inexpensive and pervasive device, the mobile tagging process can be s aid as one of the easiest and simplest ways of creating mixed realities b etween on- and off-line realms, specially Augmented Reality. The use of mobile tagging is endless ranging from expanding the information on packa ges, bus stop routes, museum objects, personal identification, to applica tions in art and education. The presentation will a) introduce the conc epts of mobile tagging and mixed realities/augmented realities; b) presen t the use of mobile tagging as tools for Augmented Reality c) teach how to create and use the tags (QRcodes and Data Matrix); d) show real cases of use. X-ALT-DESC;FMTTYPE=text/html:Mo bile tagging (QRcodes, Data Matrix, etc.) is the process of reading a 2D barcode using a mobile device camera. By allowing the encryption of URLs in the barcodes, the mobile tagging can add a digital and/or online layer to any physical (offline) object, functioning like a gateway from the ph ysical to the digital online worlds. Since the mobile tags are simple t ags that can be placed in virtually any physical thing or person, added t o the fact that the cell phones with cameras have become a very inexpensi ve and pervasive device, the mobile tagging process can be said as one of the easiest and simplest ways of creating mixed realities between on- an d off-line realms, specially Augmented Reality. The use of mobile taggin g is endless ranging from expanding the information on packages, bus stop routes, museum objects, personal identification, to applications in art and education. The presentation will a) introduce the concepts of mobil e tagging and mixed realities/augmented realities; b) present the use of mobile tagging as tools for Augmented Reality c) teach how to create and use the tags (QRcodes and Data Matrix); d) show real cases of use.
DTSTART;TZID=US/Eastern:20101012T133000 DTEND;TZID=US/Eastern:20101012T141500 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:ac14aae8-9353-4332-a0e7-cd31e13469e8@highedweb.org SUMMARY:Ninging It: Social Networking as a Course Management System (SOC10) DESCRIPTION:As institutions of higher education migrate to web-based cours e management software (CMS), the weaknesses of these first generation too ls become apparent. Most CMS's are often multi-layered, poorly organized and difficult for students to navigate. When students and professors be come more tech-savvy, more is demanded from these web-based tools. One a lternative to the CMS is social networking site Ning. Librarians serving as adjunct faculty in the Armstrong Interactive Media Studies department discuss their use of Ning for course management. Offering multiple level s of Web 2.0 functionality, Ning allows the users to actively engage and participate in course content. Informal feedback from students supports instructor assumptions regarding the ease of use, personalization, and co llaborative nature of the tool. Instructors found Ning enhances communic ation with and among students and serves as a hub for all multimedia proj ects. This presentation will demonstrate how instructors engaged students utilizing tools such as Twitter, RSS feeds, API capability, blogs and po dcasts via Ning. X-ALT-DESC;FMTTYPE=text/html:As institutions of higher education migrate to web-based course management software (CMS), the weaknesses of these first generation tools become app arent. Most CMS's are often multi-layered, poorly organized and difficul t for students to navigate. When students and professors become more tec h-savvy, more is demanded from these web-based tools. One alternative to the CMS is social networking site Ning. Librarians serving as adjunct f aculty in the Armstrong Interactive Media Studies department discuss thei r use of Ning for course management. Offering multiple levels of Web 2.0 functionality, Ning allows the users to actively engage and participate i n course content. Informal feedback from students supports instructor as sumptions regarding the ease of use, personalization, and collaborative n ature of the tool. Instructors found Ning enhances communication with an d among students and serves as a hub for all multimedia projects. This pr esentation will demonstrate how instructors engaged students utilizing to ols such as Twitter, RSS feeds, API capability, blogs and podcasts via Ni ng.
DTSTART;TZID=US/Eastern:20101012T133000 DTEND;TZID=US/Eastern:20101012T141500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:13c55ff7-3170-41ec-a7c8-e2b6e78e2366@highedweb.org SUMMARY:Taming Google Mini (TPR10) DESCRIPTION:A short course in funneling the power of a Google Mini Applian ce into usable, branded result sets. This course will focus on utilizing the built-in helper tools, extending the front-end stylesheets, pulling s tripped html through requests and inline frames, and parsing the XML dire ctly. These methods will help ensure that your visitors get the results t hey're looking for, and enable you to display them in a pleasing format t hat has the functionality your audience requires. X-ALT-DESC;FMTTYPE=text/html:A short course in funneling the power of a Google Mini Appliance into usabl e, branded result sets. This course will focus on utilizing the built-in helper tools, extending the front-end stylesheets, pulling stripped html through requests and inline frames, and parsing the XML directly. These m ethods will help ensure that your visitors get the results they're lookin g for, and enable you to display them in a pleasing format that has the f unctionality your audience requires.
DTSTART;TZID=US/Eastern:20101012T133000 DTEND;TZID=US/Eastern:20101012T141500 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:12fefa75-e95e-4e66-bab3-ea905b4b5141@highedweb.org SUMMARY:Refreshment Break DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:Re freshment Break
DTSTART;TZID=US/Eastern:20101012T141500 DTEND;TZID=US/Eastern:20101012T144500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:67fed936-873e-4ffd-a2ca-ffc098856bdc@highedweb.org SUMMARY:Analyzing Real Time Internal User Searches (APS11) DESCRIPTION:Higher education websites always have a steady supply of visit ors. It's great to see the numbers in Google Analyics fluctuate each day and trend upwards over time, but are your visitors finding what they came for? This talk is a high level to in depth look at tracking what visitor s are searching for in real time from your site. Going beyond the consoli dated "popular keywords" list but an actual trend list with grouped phase s and pages. The goal is peer into the visitor's mind and figure out why they are searching for "address" on the Contact Us page or "Professor Smi th" on the Faculty Information page. Higher education websites always str uggle to accommodate two audiences, internal and external. Search results based on location don't lie, it's easy to combine real internal searches with reasons why quicklinks and extra menus may or may not be functionin g as optimally as they should. It's time to go beyond pages view and user paths and look at real time search analytics. X-ALT-DESC;FMTTYPE=text/html:Hi gher education websites always have a steady supply of visitors. It's gre at to see the numbers in Google Analyics fluctuate each day and trend upw ards over time, but are your visitors finding what they came for? This ta lk is a high level to in depth look at tracking what visitors are searchi ng for in real time from your site. Going beyond the consolidated "popula r keywords" list but an actual trend list with grouped phases and pages. The goal is peer into the visitor's mind and figure out why they are sear ching for "address" on the Contact Us page or "Professor Smith" on the Fa culty Information page. Higher education websites always struggle to acco mmodate two audiences, internal and external. Search results based on loc ation don't lie, it's easy to combine real internal searches with reasons why quicklinks and extra menus may or may not be functioning as optimall y as they should. It's time to go beyond pages view and user paths and lo ok at real time search analytics.
DTSTART;TZID=US/Eastern:20101012T144500 DTEND;TZID=US/Eastern:20101012T153000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:58d7ddef-71ca-49f3-bcef-904e1a9547f3@highedweb.org SUMMARY:Behind the Green Door - Life on the other side of a home page rede sign (MMP11) DESCRIPTION:Last March, after two years of research and development that i nvolved people from all over campus, we finally launched our new home pag e… and stepped behind the ‘green door’ into a new world of managing our u niversity’s web presence. Because we radically refocused the purpose an d message of our home page, instituted a new web governance structure, ad opted a new HTML framework, and implemented a new web content management system, we find ourselves in a radically web different world. A world whe re departments that never really communicated before have to work togethe r on a daily basis to keep the home page up to date and working. A world where we have no choice but to share technical resources across units, no t only to implement our new web presence, but to manage and expand it. Some of us saw this coming, when we assembled a design team from disparat e parts of the university to build the new home page. Some thought things would go back the way they were before, once the home page went live. Bu t the reality is that we have no choice now but to work in different ways and work together in new ways. This presentation will examine how our redesign has affected our approach to web management, changed our organiz ational structures, and forced new ways of thinking, learning and coopera ting across departmental lines (not only our ‘web team’, but also on our public relations and IT management). In addition, this presentation wil l outline both pitfalls and best practices for planning for, managing, an d dealing with these fundamental changes in how your campus may have do b usiness after the launch of a redesign. There may be lolcats. X-ALT-DESC;FMTTYPE=text/html:La st March, after two years of research and development that involved peopl e from all over campus, we finally launched our new home page… and steppe d behind the ‘green door’ into a new world of managing our university’s w eb presence. Because we radically refocused the purpose and message of our home page, instituted a new web governance structure, adopted a new H TML framework, and implemented a new web content management system, we fi nd ourselves in a radically web different world. A world where department s that never really communicated before have to work together on a daily basis to keep the home page up to date and working. A world where we have no choice but to share technical resources across units, not only to imp lement our new web presence, but to manage and expand it. Some of us sa w this coming, when we assembled a design team from disparate parts of th e university to build the new home page. Some thought things would go bac k the way they were before, once the home page went live. But the reality is that we have no choice now but to work in different ways and work tog ether in new ways. This presentation will examine how our redesign has affected our approach to web management, changed our organizational struc tures, and forced new ways of thinking, learning and cooperating across d epartmental lines (not only our ‘web team’, but also on our public relati ons and IT management). In addition, this presentation will outline bot h pitfalls and best practices for planning for, managing, and dealing wit h these fundamental changes in how your campus may have do business after the launch of a redesign. There may be lolcats.
DTSTART;TZID=US/Eastern:20101012T144500 DTEND;TZID=US/Eastern:20101012T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8a14d44a-4da2-4de5-9ae9-5198874dd5b2@highedweb.org SUMMARY:Content Strategy: The Key to Effective Web Content (TNT11) DESCRIPTION:Content is why people visit your website. Period. So why is qu ality content so easily discounted? Why do we neglect this critical websi te element that we rely on to attract, inform, engage, and retain site vi sitors? Answer: content is massive, political and time-consuming. A colle ge website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. W eb content strategy is an essential discipline that author Kristina Halvo rson defines as "the practice of planning for the creation, delivery, and governance of useful, usable content." In this session, learn how to imp lement and maintain effective content that drives marketing, engages user s and increases website conversions. X-ALT-DESC;FMTTYPE=text/html:Co ntent is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element th at we rely on to attract, inform, engage, and retain site visitors? Answe r: content is massive, political and time-consuming. A college website co ntains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. Web content st rategy is an essential discipline that author Kristina Halvorson defines as "the practice of planning for the creation, delivery, and governance o f useful, usable content." In this session, learn how to implement and ma intain effective content that drives marketing, engages users and increas es website conversions.
DTSTART;TZID=US/Eastern:20101012T144500 DTEND;TZID=US/Eastern:20101012T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:72a508bd-3d21-4efd-b442-36173ee2fb27@highedweb.org SUMMARY:Powered by Orange: lessons from launching a digitally driven campa ign (SOC11) DESCRIPTION:In 2009, Oregon State University launched a national campaign called "Powered by Orange." With a languishing economy and dwindling adve rtising budget, we were tasked with raising awareness about OSU and it's impact on our region, and in the world. And we were asked to do this with a reduced budget. poweredbyorange.com was born, and it became the corne rstone of a multifaceted, award-winning campaign. For the first time, tel evision advertising was abandoned and social media was embraced. Instead of buying TV air time, we hired a social media specialist. Instead of wor king with an external agency, we did all of the creative work in house. Heavily driven by social networks and Web tactics, the campaign also had comparable efforts in print, live events and media relations. We did a l ot of experimentation along the way. And in the process, we learned quite a few lessons. First, every virtual component needs a physical-world co unterpart, for reasons ranging from mobilizing your internal ambassadors to energizing content contributors who eventually engage with you online. We also learned a lot about creating internal buy-in and alignment, to taking advantage of chance occurrences, ongoing efforts and peripheral ha ppenings to advance our campaign. Powered by Orange is a Web-driven camp aign with real-world connections. More than a year into the effort, we're still moving forward with new successes (and plenty of failures), and ga thering some recognition and awards along the way. X-ALT-DESC;FMTTYPE=text/html:In 2009, Oregon State University launched a national campaign called "Power ed by Orange." With a languishing economy and dwindling advertising budge t, we were tasked with raising awareness about OSU and it's impact on our region, and in the world. And we were asked to do this with a reduced bu dget. poweredbyorange.com was born, and it became the cornerstone of a m ultifaceted, award-winning campaign. For the first time, television adver tising was abandoned and social media was embraced. Instead of buying TV air time, we hired a social media specialist. Instead of working with an external agency, we did all of the creative work in house. Heavily driv en by social networks and Web tactics, the campaign also had comparable e fforts in print, live events and media relations. We did a lot of experim entation along the way. And in the process, we learned quite a few lesson s. First, every virtual component needs a physical-world counterpart, fo r reasons ranging from mobilizing your internal ambassadors to energizing content contributors who eventually engage with you online. We also lea rned a lot about creating internal buy-in and alignment, to taking advant age of chance occurrences, ongoing efforts and peripheral happenings to a dvance our campaign. Powered by Orange is a Web-driven campaign with rea l-world connections. More than a year into the effort, we're still moving forward with new successes (and plenty of failures), and gathering some recognition and awards along the way.
DTSTART;TZID=US/Eastern:20101012T144500 DTEND;TZID=US/Eastern:20101012T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8c0693ef-8b0a-4bbd-a6c5-2d67d199bf8c@highedweb.org SUMMARY:Reputation Systems in Web Communities (TPR11) DESCRIPTION:How do we design community-based websites that provide incenti ve for participation and involvement? This topic explores different patte rns of reputation used in web applications and the methods behind their d esign. The talk will identify technical characteristics associated with e ach pattern, outline uses in existing communities, and highlight examples of effective and ineffective implementations. Whether it’s a collabora tive reviews community like Yelp, a cordial question/answer education com munity, or competitive game, reputation models are one of the driving fac tors behind user interaction. Some of the reputation patterns to be dis cussed include numbered levels, collective achievements, points, leaderbo ards, and labels. Interaction models include combative, competitive, cor dial, collaborative, and caring, each encompassing a different spectrum o f appropriate patterns. By creating an understanding of the visual patte rns and models for their inclusion, a reputation system can be constructe d to align user incentives with site goals. Social communities are no lo nger a niche subset of existing websites; they are a core component of ou r online behavior and pose several new questions we can ask ourselves bef ore designing our own. Join the evolving discussion and top presentation of BoilerWeb 2010 as Steve Heady discusses how reputation systems are im pacting the decisions we make in site planning, architecture, and design as we build new ways of interacting with our users. X-ALT-DESC;FMTTYPE=text/html:Ho w do we design community-based websites that provide incentive for partic ipation and involvement? This topic explores different patterns of reputa tion used in web applications and the methods behind their design. The ta lk will identify technical characteristics associated with each pattern, outline uses in existing communities, and highlight examples of effective and ineffective implementations. Whether it’s a collaborative reviews community like Yelp, a cordial question/answer education community, or co mpetitive game, reputation models are one of the driving factors behind u ser interaction. Some of the reputation patterns to be discussed includ e numbered levels, collective achievements, points, leaderboards, and lab els. Interaction models include combative, competitive, cordial, collabo rative, and caring, each encompassing a different spectrum of appropriate patterns. By creating an understanding of the visual patterns and model s for their inclusion, a reputation system can be constructed to align us er incentives with site goals. Social communities are no longer a niche subset of existing websites; they are a core component of our online beha vior and pose several new questions we can ask ourselves before designing our own. Join the evolving discussion and top presentation of BoilerWeb 2010 as Steve Heady discusses how reputation systems are impacting the d ecisions we make in site planning, architecture, and design as we build n ew ways of interacting with our users.
DTSTART;TZID=US/Eastern:20101012T144500 DTEND;TZID=US/Eastern:20101012T153000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:bdee3bd3-c54c-4af9-ac8e-d5395bbe37a5@highedweb.org SUMMARY:"Photo Friday": A Case Study in User-Generated Content () DESCRIPTION:In the summer of 2009, the University of Rochester implemented a new feature on our homepage: "Photo Friday." We ask students, faculty, staff, alumni, and parents to submit their own photos of the University, and every Friday we run a selection of them big -- and I mean BIG -- on the homepage. Then we invite everyone to vote for their favorites, with e ach week's winner posted on the "Wall of Fame." We post a subset of the p hotos each week on the University's Facebook fan page, where they generat e a lot of discussion and reaction. This poster will describe the technol ogy behind the feature, the process (and politics) behind its implementat ion, and the upsides of turning our homepage over to our users. X-ALT-DESC;FMTTYPE=text/html:In the summer of 2009, the University of Rochester implemented a new featur e on our homepage: "Photo Friday." We ask students, faculty, staff, alumn i, and parents to submit their own photos of the University, and every Fr iday we run a selection of them big -- and I mean BIG -- on the homepage. Then we invite everyone to vote for their favorites, with each week's wi nner posted on the "Wall of Fame." We post a subset of the photos each we ek on the University's Facebook fan page, where they generate a lot of di scussion and reaction. This poster will describe the technology behind th e feature, the process (and politics) behind its implementation, and the upsides of turning our homepage over to our users.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:381f3e26-9708-4513-84d8-7a97373681cf@highedweb.org SUMMARY:7 Ways Toward Successful Student Social Media Involvement () DESCRIPTION:As social media visionary Vanilla Ice once said, the keys to W eb 2.0 success are to "Stop! Collaborate and listen!" By stopping to coll aborate with and listen to our students and future students, SUNY Oswego has built an increasingly user-centered social media presence. How do we involve students in managing, creating and influencing what we do? Let m e count the ways: 1. Student bloggers; 2. Interns managing Facebook page and Class of 2010 groups; 3. Twitter guides; 4. Flickr photosets; 5. YouT ube videos; 6. Geosocial: i.e. FourSquare/Gowalla stops; 7. Feedback loop s and focus groups. I would intend to show a little bit of all of these a venues -- and happily discuss ideas further -- as a poster presentation. X-ALT-DESC;FMTTYPE=text/html:As social media visionary Vanilla Ice once said, the keys to Web 2.0 succes s are to "Stop! Collaborate and listen!" By stopping to collaborate with and listen to our students and future students, SUNY Oswego has built an increasingly user-centered social media presence. How do we involve stud ents in managing, creating and influencing what we do? Let me count the w ays: 1. Student bloggers; 2. Interns managing Facebook page and Class of 2010 groups; 3. Twitter guides; 4. Flickr photosets; 5. YouTube videos; 6 . Geosocial: i.e. FourSquare/Gowalla stops; 7. Feedback loops and focus g roups. I would intend to show a little bit of all of these avenues -- and happily discuss ideas further -- as a poster presentation.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:f0eb3976-e55e-4119-bb9a-87632f24d271@highedweb.org SUMMARY:Authentic Learning and Creative Problem Solving: An Online Honors Newsletter Publishing Experience () DESCRIPTION:We describe the learning currents and outcome that flowed natu rally from our experience as students and teacher-mentor creating and del ivering an online honors newsletter as part of HON 308, a junior Honors e lective to promote the EKU Honors program and build community. Students in HON 308 were from diverse majors and backgrounds. We discuss everyth ing from the nuts and bolts to the innovative pedagogy and teamwork elici ted by the design and content creation processes. We describe how and wh at we learned along the way, including: 1. How we learned just enough ab out web page editing, image and video preparation, web services, surveys, writing, and interviewing to deliver an effective online newsletter. 2. How we leveraged social media interactivity to further engage current ho nors students, draw in prospective honors students, and reach out to hono rs alumni. 3. How we improved our critical thinking and creative problem solving as we grew the newsletter content and developed our visual, writ ing, and interactive design skills. 4. How, by honing our technical and communications skills for the newsletter, we also enhanced our skills for our creating and delivering our honors senior thesis presentations and o ur ability to work on a team. X-ALT-DESC;FMTTYPE=text/html:We describe the learning currents and outcome that flowed naturally from ou r experience as students and teacher-mentor creating and delivering an on line honors newsletter as part of HON 308, a junior Honors elective to pr omote the EKU Honors program and build community. Students in HON 308 we re from diverse majors and backgrounds. We discuss everything from the nuts and bolts to the innovative pedagogy and teamwork elicited by the de sign and content creation processes. We describe how and what we learned along the way, including: 1. How we learned just enough about web page editing, image and video preparation, web services, surveys, writing, and interviewing to deliver an effective online newsletter. 2. How we lever aged social media interactivity to further engage current honors students , draw in prospective honors students, and reach out to honors alumni. 3 . How we improved our critical thinking and creative problem solving as w e grew the newsletter content and developed our visual, writing, and inte ractive design skills. 4. How, by honing our technical and communication s skills for the newsletter, we also enhanced our skills for our creating and delivering our honors senior thesis presentations and our ability to work on a team.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:f7f0cdf7-6665-4c45-991c-90bfcafd49ec@highedweb.org SUMMARY:Campus Map Attack! () DESCRIPTION:Is your campus map hard to link into? Is it difficult to integ rate into other services or sites? Carleton's was even worse: it was an i rregularly updated PDF. Determined to make things better, we envisioned a platform that integrated data from various campus systems and allowed th e campus map to be embedded across our disparate sites and services. It w as a beautiful dream, but was Carleton ready for it? Find out about the g lory and the agony behind our new campus map in this thrilling presentati on. X-ALT-DESC;FMTTYPE=text/html:Is your campus map hard to link into? Is it difficult to integrate into oth er services or sites? Carleton's was even worse: it was an irregularly up dated PDF. Determined to make things better, we envisioned a platform tha t integrated data from various campus systems and allowed the campus map to be embedded across our disparate sites and services. It was a beautifu l dream, but was Carleton ready for it? Find out about the glory and the agony behind our new campus map in this thrilling presentation.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:cb6f83d7-4d45-4029-90b5-4da9c3d08159@highedweb.org SUMMARY:Catalog 3.0: Bringing your catalog online using open source tools () DESCRIPTION:Before moving our entire .EDU website to Drupal, we tested the open source waters with our catalog. By creating a custom Drupal CMS, we were able to migrate all the catalog content from our old vendor-based C MS, keep our four-step content approval workflow, increase content unifor mity, build in auditing, make it easier for contributors to edit and upda te their content, and integrate with other campus systems such as the A-Z index, schedule of classes, and Peoplesoft. X-ALT-DESC;FMTTYPE=text/html:Be fore moving our entire .EDU website to Drupal, we tested the open source waters with our catalog. By creating a custom Drupal CMS, we were able to migrate all the catalog content from our old vendor-based CMS, keep our four-step content approval workflow, increase content uniformity, build i n auditing, make it easier for contributors to edit and update their cont ent, and integrate with other campus systems such as the A-Z index, sched ule of classes, and Peoplesoft.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:cb54f096-d549-486a-81fb-57db03b91a03@highedweb.org SUMMARY:Color Design on the Web - Few things, Great Results () DESCRIPTION:Although humanity has used colors in an intensive way for only the last 100 years, colors are very important in our lives because they define actions and behaviors. Colors instigate physical and psychological reactions - they attract, warn, excite, calm, and convey many feelings. The way we use colors in a website contributes greatly to the way the use rs react and feel. This poster will explore a) importance of colors; b) c olors & web; c) color psychodynamic; d) color harmony and ;e) 3D color ef fects. A guideline for using colors on the Web will also be present. X-ALT-DESC;FMTTYPE=text/html:Al though humanity has used colors in an intensive way for only the last 100 years, colors are very important in our lives because they define action s and behaviors. Colors instigate physical and psychological reactions - they attract, warn, excite, calm, and convey many feelings. The way we us e colors in a website contributes greatly to the way the users react and feel. This poster will explore a) importance of colors; b) colors & w eb; c) color psychodynamic; d) color harmony and ;e) 3D color effects. A guideline for using colors on the Web will also be present.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a41cb911-91c1-468c-ad91-bc61e1435871@highedweb.org SUMMARY:Concrete5 CMS: Powerful, Flexible, Intuitive () DESCRIPTION:One of the biggest decisions many University web offices face is the selection of a content management system. Finding one that meets projects requirements AND makes everyone happy can be particularly challe nging. This is the very challenge Mississippi College faced just over a year ago... Find out how (and why!) Mississippi College utilizes Concret e5, a CMS that is powerful, flexible, and intuitive. Features like in-co ntent editing and an incredibly user-friendly interface make it an excell ent solution for institutions both large and small. And with a core code base that adheres to an MVC structure that is super-easy to extend and a marketplace full of useful add-ons and you'll find your developers jumpi ng for joy as well.This poster session will cover general information abo ut Concrete5, plus details about Mississippi College's Concrete5 setup in cluding how we share core application files for multiple installations, a dd-ons that make site management even easier and other examples of in-hou se customization. X-ALT-DESC;FMTTYPE=text/html:On e of the biggest decisions many University web offices face is the select ion of a content management system. Finding one that meets projects requ irements AND makes everyone happy can be particularly challenging. This is the very challenge Mississippi College faced just over a year ago... Find out how (and why!) Mississippi College utilizes Concrete5, a CMS tha t is powerful, flexible, and intuitive. Features like in-content editing and an incredibly user-friendly interface make it an excellent solution for institutions both large and small. And with a core code base that ad heres to an MVC structure that is super-easy to extend and a marketplace full of useful add-ons and you'll find your developers jumping for joy as well.
This poster session will cover general information about Con crete5, plus details about Mississippi College's Concrete5 setup includin g how we share core application files for multiple installations, add-ons that make site management even easier and other examples of in-house cus tomization.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:3 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:acda5ca0-90bb-46b4-9ff4-fc4469acb15f@highedweb.org SUMMARY:Creative, Easy Charts and Graphs using Flash and XML () DESCRIPTION:I am presenting a simple yet powerful tool to display statisti cs for your university. XML/SWF Charts is a Flash application that uses XML data to generate charts and graphs from static or dynamic data. This application can be used for free or purchased for a small fee. The possi bilities for displaying statistical data in a meaningful and attractive w ay are limitless. The tool is easy to learn and works using common XML in put for data and presentation. Data can also be accessed from a database using any scripting language. The application site offers documentation a nd examples to help with development. I would like to show results, cod e examples and the application site to help others get started if they ar e interested in this software. The Northern Kentucky University site is h ttp://it.nku.edu/metrics/ X-ALT-DESC;FMTTYPE=text/html:I am presenting a simple yet powerful tool to display statistics for your u niversity. XML/SWF Charts is a Flash application that uses XML data to generate charts and graphs from static or dynamic data. This application can be used for free or purchased for a small fee. The possibilities for displaying statistical data in a meaningful and attractive way are limitl ess. The tool is easy to learn and works using common XML input for data and presentation. Data can also be accessed from a database using any scr ipting language. The application site offers documentation and examples t o help with development. I would like to show results, code examples an d the application site to help others get started if they are interested in this software. The Northern Kentucky University site is http://it.nku. edu/metrics/
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4d1d0df6-49e2-469f-867c-253f73365b06@highedweb.org SUMMARY:Entrepreneurial Student Web Developers = Increased Community Outre ach () DESCRIPTION:The Augustana Web Guild is a student organization that provide s nonprofit organizations and small businesses with a chance to obtain a Web presence at an affordable cost. Since 1998, they have developed about 175 client sites. Being part of the Web Guild gives students an opportun ity to learn more than Web design as they also directly work with the cli ents building project management skills and communication skills. This gr oup is based on an entrepreneurial model and is self-funding and even est ablished its own endowed scholarship last year. The same entrepreneurial model that built the web guild is being expanded to form the new EDGE Cen ter at Augustana. The EDGE center will operate like a full scale ad agenc y connecting students with the community. Both the Web Guild and the EDGE Center will be in the same location serving many of the same clients, al though they are separate entities. The new EDGE Center is part of Augusta na’s new Community Engagement Center. X-ALT-DESC;FMTTYPE=text/html:Th e Augustana Web Guild is a student organization that provides nonprofit o rganizations and small businesses with a chance to obtain a Web presence at an affordable cost. Since 1998, they have developed about 175 client s ites. Being part of the Web Guild gives students an opportunity to learn more than Web design as they also directly work with the clients building project management skills and communication skills. This group is based on an entrepreneurial model and is self-funding and even established its own endowed scholarship last year. The same entrepreneurial model that bu ilt the web guild is being expanded to form the new EDGE Center at August ana. The EDGE center will operate like a full scale ad agency connecting students with the community. Both the Web Guild and the EDGE Center will be in the same location serving many of the same clients, although they a re separate entities. The new EDGE Center is part of Augustana’s new Comm unity Engagement Center.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e6c6b5ea-acf4-4964-9bb4-40a0293a9066@highedweb.org SUMMARY:Form Accessibility () DESCRIPTION:Among the top problem areas of accessibility are forms yet the y are everywhere on the web. Form usability is also typically a weak spot in web design. This poster session will hit the highlights showing simpl e tips on how you can improve both accessibility and usability of your fo rms. Make your forms a solid strong point of your web site, not something you hide and hope no one has to use! X-ALT-DESC;FMTTYPE=text/html:Am ong the top problem areas of accessibility are forms yet they are everywh ere on the web. Form usability is also typically a weak spot in web desig n. This poster session will hit the highlights showing simple tips on how you can improve both accessibility and usability of your forms. Make you r forms a solid strong point of your web site, not something you hide and hope no one has to use!
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e9d84f34-87b6-4bf8-820b-c9ac4a8a545b@highedweb.org SUMMARY:From Flash to jQuery: Reanimating NC State's homepage () DESCRIPTION:In 2007 NC State University launched a bold redesign of its ho mepage (ncsu.edu), with an interactive features area. The newly created O ffice of Web Communications wanted to rebuild the site's popular flash pl ayer while adding much-needed freedom, flexibility & functionality. Enter jQuery UI tabs & WordPress. The new player gives content providers a num ber of new options simply not available with the previous Flash player – seemingly simple things like linking to any internal or external website (the Flash player only allowed linking to internal CMS-created sub pages. Adding HD-quality embedded videos or custom sized photos is also now pos sible, and - possibly the greatest benefit – by moving away from flash, o ur readers realize much faster page load times. The entire Features sect ion was rebuilt using WordPress. The blogging software has given our site much-needed syndication & easy-to-manage category & tag hierarchies. Wha t was once a manual process (adding new feature links on a bland index pa ge) went away in favor of a visually appealing, open-page layout that has been repurposed on a number of NC State blogs. The simple fact that our content lives in a blog format has also made social sharing very easy, an d is a natural fit. Additionally, the primary feature story on our soon-t o-launch Facebook page is also managed from the blog. Our new Features p layer is also WordPress-driven, allowing content producers a quick and ea sy way to publish out a new story without relying on the skills and resou rces only an experienced programmer could provide. This session will not only share experiences about the rebuild, but will also provide informati on about future plans and goals, as well as leveraging the use of student bloggers - equipped with iPads - to share information and feedback about the site. X-ALT-DESC;FMTTYPE=text/html:In 2007 NC State University launched a bold redesign of its homepage (ncsu. edu), with an interactive features area. The newly created Office of Web Communications wanted to rebuild the site's popular flash player while ad ding much-needed freedom, flexibility & functionality. Enter jQuery U I tabs & WordPress. The new player gives content providers a number o f new options simply not available with the previous Flash player – seemi ngly simple things like linking to any internal or external website (the Flash player only allowed linking to internal CMS-created sub pages. Addi ng HD-quality embedded videos or custom sized photos is also now possible , and - possibly the greatest benefit – by moving away from flash, our re aders realize much faster page load times. The entire Features section w as rebuilt using WordPress. The blogging software has given our site much -needed syndication & easy-to-manage category & tag hierarchies. What was once a manual process (adding new feature links on a bland index page) went away in favor of a visually appealing, open-page layout that has been repurposed on a number of NC State blogs. The simple fact that o ur content lives in a blog format has also made social sharing very easy, and is a natural fit. Additionally, the primary feature story on our soo n-to-launch Facebook page is also managed from the blog. Our new Feature s player is also WordPress-driven, allowing content producers a quick and easy way to publish out a new story without relying on the skills and re sources only an experienced programmer could provide. This session will n ot only share experiences about the rebuild, but will also provide inform ation about future plans and goals, as well as leveraging the use of stud ent bloggers - equipped with iPads - to share information and feedback ab out the site.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:2e92343e-9700-43e3-a546-a8096d800daf@highedweb.org SUMMARY:HTML Email ... coding like it's 1999 () DESCRIPTION:Tips and tricks for building HTML emails... because it's defin itely not like coding for a website! Tables, font tags and inline styles, oh my! Suggestions on ways to compensate for the differences between the hundreds of email clients out there, how to track your results, etc. Ove rview of email marketing companies, ways to have nontechies build emails without using a third-party service, etc. X-ALT-DESC;FMTTYPE=text/html:Ti ps and tricks for building HTML emails... because it's definitely not lik e coding for a website! Tables, font tags and inline styles, oh my! Sugge stions on ways to compensate for the differences between the hundreds of email clients out there, how to track your results, etc. Overview of emai l marketing companies, ways to have nontechies build emails without using a third-party service, etc.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:3 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a74f8d6c-f599-4c96-aa00-5f1f18153288@highedweb.org SUMMARY:Leading the way to a better brand, a session on lessons learne () DESCRIPTION:At the University of Washington, a goal of creating a uniform brand and online experience is becoming reality, and we’d like to share s ome of the tips and tricks we’ve learned along the way. A few short year s ago, UW Marketing faced the daunting challenge of bringing a very large and decentralized institution together through a consistent brand, impro ved collaboration and better communication. We are succeeding, and we’ll tell you how. This session will explore lessons learned while advocating for a uniform brand and experience. We’ll explain the tools, collaborat ion and communication necessary to roll out the brand on the vast and var ied Web while preserving individuality and autonomy. Our short-term goal utilizes toolkits, and long term we envision a centralized Content Manage ment System (CMS). X-ALT-DESC;FMTTYPE=text/html:At the University of Washington, a goal of creating a uniform brand and onl ine experience is becoming reality, and we’d like to share some of the ti ps and tricks we’ve learned along the way. A few short years ago, UW Mar keting faced the daunting challenge of bringing a very large and decentra lized institution together through a consistent brand, improved collabora tion and better communication. We are succeeding, and we’ll tell you how. This session will explore lessons learned while advocating for a unifor m brand and experience. We’ll explain the tools, collaboration and commu nication necessary to roll out the brand on the vast and varied Web while preserving individuality and autonomy. Our short-term goal utilizes tool kits, and long term we envision a centralized Content Management System ( CMS).
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:3 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:176f511d-8f86-4595-ad59-7d96f95ea94d@highedweb.org SUMMARY:Learning Management Systems - The Basics () DESCRIPTION:Have you ever been interested in learning the basics of a lear ning management system? Being the resident technology person in my divisi on at Mississippi State University I'm required to wear many hats. Worki ng in Continuing Education I make a transition each day to working on bot h our web site and our online courses. In this session we will take a l ook at a basic overview of Learning Management Systems, the different typ es of Learning Management System available, and some basic tools used in our LMS here at Mississippi State University. A discussion of open sou rce (Moodle, Sakai, and Docebo) compared to pay LMS (Blackboard, Desire2L earn, and TimeCruiser) and their possibilities. We will also discuss t he online course layout in terms of asynchronous and synchronous learning and best practices for your online instructors. This will be a non-tec hnical discussion for those wanting to know the basics of how the systems work for faculty and students. X-ALT-DESC;FMTTYPE=text/html:Ha ve you ever been interested in learning the basics of a learning manageme nt system? Being the resident technology person in my division at Mississ ippi State University I'm required to wear many hats. Working in Continu ing Education I make a transition each day to working on both our web sit e and our online courses. In this session we will take a look at a basi c overview of Learning Management Systems, the different types of Learnin g Management System available, and some basic tools used in our LMS here at Mississippi State University. A discussion of open source (Moodle, Sakai, and Docebo) compared to pay LMS (Blackboard, Desire2Learn, and Tim eCruiser) and their possibilities. We will also discuss the online cou rse layout in terms of asynchronous and synchronous learning and best pra ctices for your online instructors. This will be a non-technical discus sion for those wanting to know the basics of how the systems work for fac ulty and students.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:3 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:fa78d0cb-a73a-47d5-b620-87640ea56b15@highedweb.org SUMMARY:Let's Start The Higher Ed Web and Social Media Analytics Revolutio n! () DESCRIPTION:With an ever-expanding toolbox, tighter budgets and shrinking teams, making tougher marketing decisions has become a fact of life in hi gher ed. For the past couple of years many initiatives and programs have been cut. Unfortunately, most of these decisions are still based on hunch es, guesses and opinions. To arms, Web Professionals! With the help of o nline analytics, it's possible to find out what really works and what doe sn't. So, let's start The Social Media and Web Analytics Revolution in hi gher education! In this poster session, you'll learn more about the stat e of online analytics in higher ed and find out what you need to do to jo in this revolution. X-ALT-DESC;FMTTYPE=text/html:Wi th an ever-expanding toolbox, tighter budgets and shrinking teams, making tougher marketing decisions has become a fact of life in higher ed. For the past couple of years many initiatives and programs have been cut. Unf ortunately, most of these decisions are still based on hunches, guesses a nd opinions. To arms, Web Professionals! With the help of online analyti cs, it's possible to find out what really works and what doesn't. So, let 's start The Social Media and Web Analytics Revolution in higher educatio n! In this poster session, you'll learn more about the state of online a nalytics in higher ed and find out what you need to do to join this revol ution.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:8c6dc686-d775-4db2-800f-f61b9da034c2@highedweb.org SUMMARY:Mobile Web: Are we there yet? () DESCRIPTION:Mobile web browsing is the next big thing. More people using s martphones to access the web. But how will it affect the higher ed websit e? This poster presentation will look at the experiences of Gettysburg Co llege with regard to mobile browsing, specifically efforts made to improv e usability for smartphones. I will also look at what the analytics show and discuss how mobile browsing changes the way we thing about the web. X-ALT-DESC;FMTTYPE=text/html:Mo bile web browsing is the next big thing. More people using smartphones to access the web. But how will it affect the higher ed website? This poste r presentation will look at the experiences of Gettysburg College with re gard to mobile browsing, specifically efforts made to improve usability f or smartphones. I will also look at what the analytics show and discuss how mobile browsing changes the way we thing about the web.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:3 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a0dbb76c-0bbd-40eb-8e86-dc79bfd5efba@highedweb.org SUMMARY:Oh Noes...They've Discovered the Interwebs! () DESCRIPTION:We've all faced the issue of trying to sell social media to hi gher-ups who don't get it at first, but how do you handle it when you've got social media loose cannons within your organization? We're talking ab out the folks who launch their program/group on Facebook, Twitter et al. at full steam with no real sense of direction. This fabulous poster will take a look at some best practices for creating a social media policy for your university or college that be applied to departments, programs and other sub-entities under your umbrella. We'll take a look at strengthenin g brand connections, allowing users to express themselves while maintaini ng a consistent and professional image across your college and tips for e arning the cooperation of folks who really don't have to listen to you. X-ALT-DESC;FMTTYPE=text/html:We
've all faced the issue of trying to sell social media to higher-ups who
don't get it at first, but how do you handle it when you've got social me
dia loose cannons within your organization? We're talking about the folks
who launch their program/group on Facebook, Twitter et al. at full steam
with no real sense of direction.
This fabulous poster will t
ake a look at some best practices for creating a social media policy for
your university or college that be applied to departments, programs and o
ther sub-entities under your umbrella. We'll take a look at strengthening
brand connections, allowing users to express themselves while maintainin
g a consistent and professional image across your college and tips for ea
rning the cooperation of folks who really don't have to listen to you.
On e of the top 2 percent of open source projects in the world, Plone has em powered higher education institutions to make dramatic improvements in th e way they develop, manage, and deliver web content and course materials. This enterprise-level content management system is also extensively used to power intranets and collaborative projects, and to manage business pr ocesses in the educational sphere. Plone's greatest strength is its vib rant open-source community. This diverse group of programmers, educators, documentation experts, and others bridges many types and sizes of organi zations, many cultures and languages. Out of this diversity comes an atte ntion to detail in code, function, and ease of use that makes Plone so wi dely adopted. Explore the potential of this powerful CMS; get answers t o your questions; and learn how the Plone Community, WebLion at Penn Stat e and the Plone in Education (PloneEdu) community supports the needs of P lone users in education.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:fe3c35ba-8074-4f7a-86e0-2c8ecb36173c@highedweb.org SUMMARY:Putting it All Together () DESCRIPTION:2010 marks the completion of a multi-year project at the Ohio State University Libraries to move a large (over 100,000 files), flat web site to a content management system driven site with a vastly improved na vigation and design, while still maintaining its decentralized content mo del. This presentation will describe how the project team applied princi ples from the following areas throughout the project: • Usability and acc essibility • User focused design • Information architecture • CMS selecti on • Communication and organizational buy-in • Content provider training • Project management • Agile development The presentation will share t he good, the bad and the ugly – the things that worked and the things tha t didn’t in the higher education environment. The site in question is ht tp://library.osu.edu Some details about the project are available at http ://library.osu.edu/blogs/lipp X-ALT-DESC;FMTTYPE=text/html:20 10 marks the completion of a multi-year project at the Ohio State Univers ity Libraries to move a large (over 100,000 files), flat website to a con tent management system driven site with a vastly improved navigation and design, while still maintaining its decentralized content model. This pr esentation will describe how the project team applied principles from the following areas throughout the project: • Usability and accessibility • User focused design • Information architecture • CMS selection • Communi cation and organizational buy-in • Content provider training • Project ma nagement • Agile development The presentation will share the good, the bad and the ugly – the things that worked and the things that didn’t in t he higher education environment. The site in question is http://library. osu.edu Some details about the project are available at http://library.os u.edu/blogs/lipp
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:37731fb7-6306-4773-96af-c736cbb403f4@highedweb.org SUMMARY:Saving Face (to-face) in Online Pedagogy: The Development of the A rt of Cinema for Blended Learning () DESCRIPTION:I would like to present on our course creation efforts for The Blended Learning Initiative for COMM150, The Art of Cinema. We finished the course this past December, and it is in pilot mode this semester. I w ould like to cover our entire workflow process, which we think would be v ery helpful to folks who are interested in doing the same sort of thing. This process includes capturing live lectures and combining these lecture s with powerpoint presentations. Exporting these lecture files to video, and then streaming multi-bitrate video using server-side bandwidth checks and advanced technologies from our Flash Media Server. This course is cu rrently live this Spring with 25 students. Next semester there are plans to increase enrollment. The COMM150 resident course has 475 students. Our plan is to increase this new online course to that many (or more) studen ts. My presentation would be a somewhat technical perspective, demonstrat ing how we captured the live audio lecture, how I combined the live lectu re audio with the Professor's powerpoint presentation, how I used Sorenso n Squeeze to encode all of the videos utilizing a "watch" folder to speed up development efforts, how we then used the Flash Media Server to perfo rm user bandwidth checks and feed out the appropriate bitrate video based on the user's network speed. This makes for very efficient use of networ k bandwidth and increases user experience with seamless video streaming. I will then discuss the metrics involved that I use to monitor the Flash Media Server and how we can view the usage stats for every IP address in the course. This information is used toward each student's participation grade. This metric is an important way to monitor student participation f or the online course. So basically that is what I would cover in my pres entation. I haven't yet spoken with the Professor, but he may want to p resent his perspective as well. Thank you for this opportunity! Dean Blackstock X-ALT-DESC;FMTTYPE=text/html:I would like to present on our course creation efforts for The Blended Lear ning Initiative for COMM150, The Art of Cinema. We finished the course th is past December, and it is in pilot mode this semester. I would like to cover our entire workflow process, which we think would be very helpful t o folks who are interested in doing the same sort of thing. This process includes capturing live lectures and combining these lectures with powerp oint presentations. Exporting these lecture files to video, and then stre aming multi-bitrate video using server-side bandwidth checks and advanced technologies from our Flash Media Server. This course is currently live this Spring with 25 students. Next semester there are plans to increase e nrollment. The COMM150 resident course has 475 students. Our plan is to i ncrease this new online course to that many (or more) students. My presen tation would be a somewhat technical perspective, demonstrating how we ca ptured the live audio lecture, how I combined the live lecture audio with the Professor's powerpoint presentation, how I used Sorenson Squeeze to encode all of the videos utilizing a "watch" folder to speed up developme nt efforts, how we then used the Flash Media Server to perform user bandw idth checks and feed out the appropriate bitrate video based on the user' s network speed. This makes for very efficient use of network bandwidth a nd increases user experience with seamless video streaming. I will then d iscuss the metrics involved that I use to monitor the Flash Media Server and how we can view the usage stats for every IP address in the course. T his information is used toward each student's participation grade. This m etric is an important way to monitor student participation for the online course. So basically that is what I would cover in my presentation. I haven't yet spoken with the Professor, but he may want to present his pe rspective as well. Thank you for this opportunity! Dean Blackstock
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:aa567cf0-1bdf-4381-83df-c5f19f7b18db@highedweb.org SUMMARY:Talk Documentation to Me () DESCRIPTION:If you’ve ever had a conversation with me that lasted longer t han a few minutes, you know the one thing that will keep me talking is en d-user documentation and training materials. Whether you are writing doc umentation for your implementation of a CMS, a migration from one applica tion to another, an FAQ page, or simple instructions on using a Web form or Web application, how you write the documentation is critical. Yet so many of us wing it. Attend this poster session on document management, d ocumentation fundamentals, style, and feedback (including important Web a nalytics metrics) or listen to me on my soapbox for the next year. The c hoice is yours. X-ALT-DESC;FMTTYPE=text/html:If you’ve ever had a conversation with me that lasted longer than a few min utes, you know the one thing that will keep me talking is end-user docume ntation and training materials. Whether you are writing documentation fo r your implementation of a CMS, a migration from one application to anoth er, an FAQ page, or simple instructions on using a Web form or Web applic ation, how you write the documentation is critical. Yet so many of us wi ng it. Attend this poster session on document management, documentation fundamentals, style, and feedback (including important Web analytics metr ics) or listen to me on my soapbox for the next year. The choice is your s.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:627bc6a3-6652-4e87-b374-67570fd9ae18@highedweb.org SUMMARY:The Web We Weave: Web Project Management in 2010 () DESCRIPTION:As Web developers, we collaborate to strategically expand and enhance our Web sites. As our budgets tighten, we balance moving projects forward against having too many projects. We streamline our process and incorporate new Web tools, such as content management systems, which make s branding our sites more manageable, but makes training more time intens e. Change is constant and essential. Collaboration is key: we need progra mmers, designers, project managers, photographers, videographers, writers , bloggers, and Tweeters. This workshop reflects back at lessons learne d and looks ahead at how we plan to work within our College community to continue to meet the needs of our prospective students on the Web. X-ALT-DESC;FMTTYPE=text/html:As Web developers, we collaborate to strategically expand and enhance our W eb sites. As our budgets tighten, we balance moving projects forward agai nst having too many projects. We streamline our process and incorporate n ew Web tools, such as content management systems, which makes branding ou r sites more manageable, but makes training more time intense. Change is constant and essential. Collaboration is key: we need programmers, design ers, project managers, photographers, videographers, writers, bloggers, a nd Tweeters. This workshop reflects back at lessons learned and looks a head at how we plan to work within our College community to continue to m eet the needs of our prospective students on the Web.
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:9017c7c4-6a89-4032-831f-5ffa036f122d@highedweb.org SUMMARY:Three new open source tools for web accessibility auditing and edu cation () DESCRIPTION:Most web accessibility tools on the market have inherent flaws in their success. They are reactive, meaning accessibility problems migh t be out on the web for weeks before a report is run, a manager is contac ted, and a contributor fixes the problem. These tools are also usually un aware of the underlying system creating a website, usually a content mana gement system or some other application.In response to these problems, QU AIL (QUAIL Accessibility Information Library) was developed to provide ap plication developers with a library to check content within a publishing environment content maintainers are already familiar with. With QUAIL, a site can check content before it is published, preventing egregious error s from going out to begin with. Administrators can customize their own gu ideline, and the message users see when a problem is found.QUAIL comes wi th a flexible reporting framework as well, including a "highlighted" view which draws boxes around all the problems on a page (no more "Error on l ine 144").Using QUAIL, the presenter wrote a module for the Drupal CMS ca lled Accessible Content which is used in large production sites to educat e users about accessibility and provide reporting, review, and auditing t ools for web administrators and accessibility trainers. Another project in early development is the QUAIL server project, which is an open-source website scanning server. This Drupal distribution can maintain collectio ns of websites, constantly scanning them for updates, and can handle both custom reporting and guidelines per site. QUAIL server can also be train ed to handle different kinds of site templates, so only web content can b e checked instead of an entire HTML page.This session will cover all thre e technologies, and the presenter will be available to discuss possible a dditional applications as well as the technical specifics. You can read m ore about QUAIL at http://quail-lib.org X-ALT-DESC;FMTTYPE=text/html:Mo st web accessibility tools on the market have inherent flaws in their suc cess. They are reactive, meaning accessibility problems might be out on the web for weeks before a report is run , a manager is contacted, and a contributor fixes the problem. These tool s are also usually unaware of the underlying system creating a website, u sually a content management system or some other application.
In re sponse to these problems, QUAIL (QUAIL Accessibility Information Library) was developed to provide application developers with a library to check content within a publishing environment content maintainers are already f amiliar with. With QUAIL, a site can check content before it is published , preventing egregious errors from going out to begin with. Administrator s can customize their own guideline, and the message users see when a pro blem is found.
QUAIL comes with a flexible reporting framework as w ell, including a "highlighted" view which draws boxes around all the prob lems on a page (no more "Error on line 144").
Using QUAIL, the pres enter wrote a module for the Drupal CMS called Accessible Content which i s used in large production sites to educate users about accessibility and provide reporting, review, and auditing tools for web administrators and accessibility trainers. Another project in early development is the QUA IL server project, which is an open-source website scanning server. This Drupal distribution can maintain collections of websites, constantly scan ning them for updates, and can handle both custom reporting and guideline s per site. QUAIL server can also be trained to handle different kinds of site templates, so only web content can be checked instead of an entire HTML page.
This session will cover all three technologies, and the presenter will be available to discuss possible additional applications a s well as the technical specifics. You can read more about QUAIL at http: //quail-lib.org
DTSTART;TZID=US/Eastern:20101012T153000 DTEND;TZID=US/Eastern:20101012T170000 SEQUENCE:3 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:135fc1db-b789-4d03-9f87-d58489658458@highedweb.org SUMMARY:Special Excursion at the Newport Aquarium DESCRIPTION:Spend time with friends and colleagues and enjoy distinctive f ood within a million gallons of water. Interested in sharing dessert arou nd jellyfish, having appetizers with alligators or even grabbing a drink while actually touching a shark? The Newport Aquarium will serve as a fun filled backdrop to the culmination of a great conference. X-ALT-DESC;FMTTYPE=text/html:Sp end time with friends and colleagues and enjoy distinctive food within a million gallons of water. Interested in sharing dessert around jellyfish, having appetizers with alligators or even grabbing a drink while actuall y touching a shark? The Newport Aquarium will serve as a fun filled backdrop to the culmination of a great conference.
DTSTART;TZID=US/Eastern:20101012T183000 DTEND;TZID=US/Eastern:20101012T213000 SEQUENCE:3 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:4896ffa8-69d8-4755-bf4f-8a5d3ec51a2d@highedweb.org SUMMARY:HighEdWeb After Dark DESCRIPTION:How about a night cap at one of the most unique venues in Cinc innati? Located just across from the Newport Aquarium, the Hofbrauhaus’ traditional German Bier Hall is a fun place to end an evening. Brewing t heir own beer and providing live entertainment, Hofbrauhaus is the perfe ct place to wind down the final HighEdWeb evening. X-ALT-DESC;FMTTYPE=text/html:Ho w about a night cap at one of the most unique venues in Cincinnati? Loca ted just across from the Newport Aquarium, the Hofbrauhaus’ traditional German Bier Hall is a fu n place to end an evening. Brewing their own beer and providing live ent ertainment, Hofbrauhaus is the perfect place to wind down the final High EdWeb evening.
DTSTART;TZID=US/Eastern:20101012T213000 DTEND;TZID=US/Eastern:20101012T000000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:0f268710-41bd-4c9d-a642-722c44d9e02b@highedweb.org SUMMARY:Breakfast DESCRIPTION:Breakfast X-ALT-DESC;FMTTYPE=text/html:Br eakfast
DTSTART;TZID=US/Eastern:20101013T073000 DTEND;TZID=US/Eastern:20101013T083000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:5909d900-7700-466a-9151-f6a6fc758302@highedweb.org SUMMARY:Best of Track Awards DESCRIPTION:Best of Track Awards X-ALT-DESC;FMTTYPE=text/html:Be st of Track Awards
DTSTART;TZID=US/Eastern:20101013T081500 DTEND;TZID=US/Eastern:20101013T084500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:33835d96-7656-4133-9476-6745baf5e402@highedweb.org SUMMARY:Best Sessions Repeated DESCRIPTION:Best of Track Sessions X-ALT-DESC;FMTTYPE=text/html:Be st of Track Sessions
DTSTART;TZID=US/Eastern:20101013T090000 DTEND;TZID=US/Eastern:20101013T094500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:80762209-ee23-40b4-80cd-9c676587a147@highedweb.org SUMMARY:Refreshment Break DESCRIPTION:Refreshment Break X-ALT-DESC;FMTTYPE=text/html:Re freshment Break
DTSTART;TZID=US/Eastern:20101013T094500 DTEND;TZID=US/Eastern:20101013T101500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:0b0e2f96-7506-4053-8328-6c85924ff42a@highedweb.org SUMMARY:Best Sessions Repeated DESCRIPTION:Best of Track Sessions X-ALT-DESC;FMTTYPE=text/html:Be st of Track Sessions
DTSTART;TZID=US/Eastern:20101013T101500 DTEND;TZID=US/Eastern:20101013T110000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e2890435-b18d-40be-98f9-ee1fe7e99a88@highedweb.org SUMMARY:Closing Remarks, Prestige Award, Door Prizes DESCRIPTION:Closing Remarks, Prestige Award, Door Prizes X-ALT-DESC;FMTTYPE=text/html:Cl osing Remarks, Prestige Award, Door Prizes
DTSTART;TZID=US/Eastern:20101013T111500 DTEND;TZID=US/Eastern:20101013T120000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:a96879ab-5eff-4599-9310-4db6c3ea7bb3@highedweb.org SUMMARY:Closing Lunch DESCRIPTION:Closing Lunch X-ALT-DESC;FMTTYPE=text/html:Cl osing Lunch
DTSTART;TZID=US/Eastern:20101013T120000 DTEND;TZID=US/Eastern:20101013T124500 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:5fac3adb-b404-4e98-a202-ada5ec3c64d2@highedweb.org SUMMARY:Client-side Interactivity Through Javascript - An Introduction to jQuery and AJAX (WRK6) DESCRIPTION:Today's website consumers demand a tremendous amount of flexib ility, resposiveness, and interactivity from the sites they visit. Peopl e have become used to Web applications like Facebook, GMail, and Twitter which make heavy use of Web browser client-side programming in JavaScript and interaction with Web services using the AJAX programming model.This workshop will teach you the basics of Web browser client-side programming using Web standards. We'll take a quick tour of HTTP, DOM, Javascript, XML, and JSON, then jump in with hands-on exercises using the jQuery Java script library, building up an interactive website utilizing AJAX Web ser vices. For those who attended in 2009 you should expect to see an increa sed number of exercises this year. You should come prepared with a lapto p, your favorite text editor, and the latest version of the Firefox Web b rowser. Before the conference we'll also provide a list of Firefox exten sions you'll need to install. A familiarity with JavaScript, DOM, XHTML, CSS and some client-side programming is necessary for this session. X-ALT-DESC;FMTTYPE=text/html:To day's website consumers demand a tremendous amount of flexibility, respos iveness, and interactivity from the sites they visit. People have become used to Web applications like Facebook, GMail, and Twitter which make he avy use of Web browser client-side programming in JavaScript and interact ion with Web services using the AJAX programming model.
This worksh op will teach you the basics of Web browser client-side programming using Web standards. We'll take a quick tour of HTTP, DOM, Javascript, XML, a nd JSON, then jump in with hands-on exercises using the jQuery Javascript library, building up an interactive website utilizing AJAX Web services. For those who attended in 2009 you should expect to see an increased nu mber of exercises this year. You should come prepared with a laptop, you r favorite text editor, and the latest version of the Firefox Web browser . Before the conference we'll also provide a list of Firefox extensions you'll need to install. A familiarity with JavaScript, DOM, XHTML, CSS an d some client-side programming is necessary for this session.
< /html> DTSTART;TZID=US/Eastern:20101013T130000 DTEND;TZID=US/Eastern:20101013T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:41d5783a-1216-4c03-9b7e-946201d28968@highedweb.org SUMMARY:CSS3... in 3D! (WRK7) DESCRIPTION:The advent of CSS3 allows for greater control and creativity i n Web design. Attendees in this workshop will learn about using colors th rough RGBa and opacity, border images, text and box shadows, animations, transformations, and much much more to enrich their Web designs. And, yes , free 3D glasses will be distributed to attendees! X-ALT-DESC;FMTTYPE=text/html:Th e advent of CSS3 allows for greater control and creativity in Web design. Attendees in this workshop will learn about using colors through RGBa an d opacity, border images, text and box shadows, animations, transformatio ns, and much much more to enrich their Web designs. And, yes, free 3D gla sses will be distributed to attendees!
DTSTART;TZID=US/Eastern:20101013T130000 DTEND;TZID=US/Eastern:20101013T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:eed7f0d9-dae2-4bf3-aff2-f581040b0af3@highedweb.org SUMMARY:Google Analytics for Higher Ed (WRK8) DESCRIPTION:Google Analytics is a powerful, enterprise-ready Web analytics tool that provides actionable, data-supported insights into website perf ormance. This tool, when leveraged correctly, can provide quantitative in formation pertaining to the success (or failure) of content, marketing ca mpaigns, goal conversions, and site effectiveness. Because of its robust feature set and affordable price, Google Analytics has become one of the most widely used analytical applications in higher education. In turn - - as many institutions are experiencing shrinking budgets -- recruitment and retention activities are embracing advanced online strategies. In ord er to justify these strategies and to examine their success, a powerful a nd customizable Web analytics strategy must be adopted to calculate retur ns on investment. Such strategies can be created and thoroughly evaluated with Google Analytics. During this workshop, we will explore in great de pth the terminology and features of Google Analytics that every Web mange r, marketer, designer, and developer needs to understand in order to accu rately gauge the effectiveness of his or her institution's or department' s website. We will also extend last year's workshop (prior attendance no t required) and discuss advancements with goals, social media tracking, m obile website measurement, mobile app tracking, and much more! X-ALT-DESC;FMTTYPE=text/html:Go ogle Analytics is a powerful, enterprise-ready Web analytics tool that pr ovides actionable, data-supported insights into website performance. This tool, when leveraged correctly, can provide quantitative information per taining to the success (or failure) of content, marketing campaigns, goal conversions, and site effectiveness. Because of its robust feature set a nd affordable price, Google Analytics has become one of the most widely u sed analytical applications in higher education. In turn -- as many ins titutions are experiencing shrinking budgets -- recruitment and retention activities are embracing advanced online strategies. In order to justify these strategies and to examine their success, a powerful and customizab le Web analytics strategy must be adopted to calculate returns on investm ent. Such strategies can be created and thoroughly evaluated with Google Analytics. During this workshop, we will explore in great depth the termi nology and features of Google Analytics that every Web manger, marketer, designer, and developer needs to understand in order to accurately gauge the effectiveness of his or her institution's or department's website. W e will also extend last year's workshop (prior attendance not required) a nd discuss advancements with goals, social media tracking, mobile website measurement, mobile app tracking, and much more!
DTSTART;TZID=US/Eastern:20101013T130000 DTEND;TZID=US/Eastern:20101013T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:e9220fd1-05e9-4ae7-b943-9b2b8bbb6260@highedweb.org SUMMARY:How to build an effective keyword list for SEO/SEM (WRK9) DESCRIPTION:If the age of Internet search has taught us anything, it’s tha t we humans are amazingly similar in the way we think. In the world of se arch engine optimization and marketing, this homogeny can be used to deve lop an effective list of keyword search terms. By sorting and filtering through Google Analytics and using other real-time data sources, we can g limpse inside the minds of our target audience to reveal the common words and patterns they use to find us. These bits of insight, if captured and utilized properly, are the foundations of effective SEO/SEM strategies. This is a hands-on workshop. A sample scenario will be utilized for in-c lass exercises, but attendees may bring a real situation from their insti tutions to use instead. Attendees can expect to leave with a thorough und erstanding of techniques and a preliminary list of keywords. A laptop wi th Wi-Fi and Excel 2007 is required for the full workshop experience. Att endees wishing to customize the exercises will also need access to Google Analytics or other website statistics reporting package capable of expor ting data. The presenter will supply each attendee with a jump drive cont aining the workshop presentation and sample files to use for exercises. The workshop will be led by Doug Clark, Principle at Collegiate Web Solut ions and a 15-year veteran of higher education website management. X-ALT-DESC;FMTTYPE=text/html:If the age of Internet search has taught us anything, it’s that we humans a re amazingly similar in the way we think. In the world of search engine o ptimization and marketing, this homogeny can be used to develop an effect ive list of keyword search terms. By sorting and filtering through Googl e Analytics and using other real-time data sources, we can glimpse inside the minds of our target audience to reveal the common words and patterns they use to find us. These bits of insight, if captured and utilized pro perly, are the foundations of effective SEO/SEM strategies. This is a ha nds-on workshop. A sample scenario will be utilized for in-class exercise s, but attendees may bring a real situation from their institutions to us e instead. Attendees can expect to leave with a thorough understanding of techniques and a preliminary list of keywords. A laptop with Wi-Fi and Excel 2007 is required for the full workshop experience. Attendees wishin g to customize the exercises will also need access to Google Analytics or other website statistics reporting package capable of exporting data. Th e presenter will supply each attendee with a jump drive containing the wo rkshop presentation and sample files to use for exercises. The workshop will be led by Doug Clark, Principle at Collegiate Web Solutions and a 15 -year veteran of higher education website management.
DTSTART;TZID=US/Eastern:20101013T130000 DTEND;TZID=US/Eastern:20101013T163000 SEQUENCE:1 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT BEGIN:VEVENT UID:13a7173d-320f-4d42-8656-e0fd6038b343@highedweb.org SUMMARY:Is It Working Yet? Social Media Convergence Marketing for Higher E ducation (WRK10) DESCRIPTION:In the last few years, interest in social media has exploded o n college campuses, nowhere more so than in marketing and admissions depa rtments. There’s been a significant increase in institutional Facebook pa ges, YouTube.edu channels, blogs, and Twitter accounts, yet the jury’s st ill out on when it comes to results. We know that social media tools don’ t work well in isolation—they become more powerful by coming together wit h other social media. Yet we’re still seeing a lot of isolated, one-off t actics, like throwing up a Facebook page and hoping fans will come. In th is presentation, we’ll explore the building blocks of social media conver gence marketing and help you move your institution beyond one-off tactics to achieve recruiting and marketing goals. Social media convergence mark eting synchronizes platforms, content, and interactions, drives traffic, and amplifies the viral environment in which institutional social media c ommunities can flourish. We’ll master the basics and study good models, f rom the Stanford and LSU Facebook pages to the University of Lincoln Nebr aska’s Planet Red and Furman’s Engage proprietary networks to the new blo g-driven strategy at Loyola’s Graduate School of Business. X-ALT-DESC;FMTTYPE=text/html:In the last few years, interest in social media has exploded on college cam puses, nowhere more so than in marketing and admissions departments. Ther e’s been a significant increase in institutional Facebook pages, YouTube. edu channels, blogs, and Twitter accounts, yet the jury’s still out on wh en it comes to results. We know that social media tools don’t work well i n isolation—they become more powerful by coming together with other socia l media. Yet we’re still seeing a lot of isolated, one-off tactics, like throwing up a Facebook page and hoping fans will come. In this presentati on, we’ll explore the building blocks of social media convergence marketi ng and help you move your institution beyond one-off tactics to achieve r ecruiting and marketing goals. Social media convergence marketing synchro nizes platforms, content, and interactions, drives traffic, and amplifies the viral environment in which institutional social media communities ca n flourish. We’ll master the basics and study good models, from the Stanf ord and LSU Facebook pages to the University of Lincoln Nebraska’s Planet Red and Furman’s Engage proprietary networks to the new blog-driven stra tegy at Loyola’s Graduate School of Business.
DTSTART;TZID=US/Eastern:20101013T130000 DTEND;TZID=US/Eastern:20101013T163000 SEQUENCE:2 TRANSP:OPAQUE X-MICROSOFT-CDO-BUSYSTATUS:BUSY END:VEVENT END:VCALENDAR