A hands-on opportunity to play with some advanced CSS concepts. Bring your laptops and an open mind. We'll cover many of the current hot design techniques: multi-column layout, faux-column layout, advanced image replacement techniques, advanced list manipulation, rounded corner boxes, son-of-suckerfish dropdowns, cross-column pull-outs, CSS hacks, and customized CSS for alternate devices.
Presenter(s)
There’s been a lot of hype about mobile devices since the debut of the iPhone in 2008. And now that there’s over 200,000 apps for sale in the iTunes App Store, a lot of content providers and Web designers want a piece of the action. But making apps is really technical and requires a lot of programming, right?
It can... but it doesn’t have to. In this workshop, you'll learn how to design a mobile app by using HTML, CSS, and JavaScript – and you'll get the code you need to keep working with it and design your own app. In the process, you'll learn that your skills as a standards-based Web designer are much more valuable than you may have realized.
This workshop will:
Participants of this workshop need to provide their own Macs, and download and install the free iPhone SDK prior to the conference, to fully participate in all aspects of the workshop. The iPhone SDK is a very large file and should not be downloaded at the beginning of the workshop.
This popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web content. The second half of the workshop looks at research techniques available for developing and assessing websites.
How do you promote engagement in higher ed and encourage student collaboration in a teaching and learning environment? Penn State has begun incorporating the use of Google Apps, a collection of web-based programs and file storage to offer students familiar tools for productivity, communication, and collaboration in the classroom. See how Penn State is using cloud computing to get students to focus on course content and collaboration by sharing browser-based documents, calendars, and groups using tools in the Google arsenal. During this workshop, attendees will:
WordPress is absolutely coming into its own as a content management system capable of tremendous customization and traffic...with the right tools and tweaks. It's being used more and more in higher ed and is proving to be a life saver for personnel challenged, budget challenged, and technically challenged campuses. Can WordPress rescue you from static and homegrown "solutions"? This workshop will cover setup, daily use, successes, and failures; level of acceptance on campus; and training. Handouts will include key plugins and customizations. The workshop will go deep into setups, screen-by-screen features, supporting it in unique campus situations, and BuddyPress.
Today's website consumers demand a tremendous amount of flexibility, resposiveness, and interactivity from the sites they visit. People have become used to Web applications like Facebook, GMail, and Twitter which make heavy use of Web browser client-side programming in JavaScript and interaction with Web services using the AJAX programming model.
This workshop will teach you the basics of Web browser client-side programming using Web standards. We'll take a quick tour of HTTP, DOM, Javascript, XML, and JSON, then jump in with hands-on exercises using the jQuery Javascript library, building up an interactive website utilizing AJAX Web services. For those who attended in 2009 you should expect to see an increased number of exercises this year. You should come prepared with a laptop, your favorite text editor, and the latest version of the Firefox Web browser. Before the conference we'll also provide a list of Firefox extensions you'll need to install. A familiarity with JavaScript, DOM, XHTML, CSS and some client-side programming is necessary for this session.
The advent of CSS3 allows for greater control and creativity in Web design. Attendees in this workshop will learn about using colors through RGBa and opacity, border images, text and box shadows, animations, transformations, and much much more to enrich their Web designs. And, yes, free 3D glasses will be distributed to attendees!
Google Analytics is a powerful, enterprise-ready Web analytics tool that provides actionable, data-supported insights into website performance. This tool, when leveraged correctly, can provide quantitative information pertaining to the success (or failure) of content, marketing campaigns, goal conversions, and site effectiveness. Because of its robust feature set and affordable price, Google Analytics has become one of the most widely used analytical applications in higher education. In turn -- as many institutions are experiencing shrinking budgets -- recruitment and retention activities are embracing advanced online strategies. In order to justify these strategies and to examine their success, a powerful and customizable Web analytics strategy must be adopted to calculate returns on investment. Such strategies can be created and thoroughly evaluated with Google Analytics. During this workshop, we will explore in great depth the terminology and features of Google Analytics that every Web manger, marketer, designer, and developer needs to understand in order to accurately gauge the effectiveness of his or her institution's or department's website. We will also extend last year's workshop (prior attendance not required) and discuss advancements with goals, social media tracking, mobile website measurement, mobile app tracking, and much more!
If the age of Internet search has taught us anything, it’s that we humans are amazingly similar in the way we think. In the world of search engine optimization and marketing, this homogeny can be used to develop an effective list of keyword search terms. By sorting and filtering through Google Analytics and using other real-time data sources, we can glimpse inside the minds of our target audience to reveal the common words and patterns they use to find us. These bits of insight, if captured and utilized properly, are the foundations of effective SEO/SEM strategies. This is a hands-on workshop. A sample scenario will be utilized for in-class exercises, but attendees may bring a real situation from their institutions to use instead. Attendees can expect to leave with a thorough understanding of techniques and a preliminary list of keywords. A laptop with Wi-Fi and Excel 2007 is required for the full workshop experience. Attendees wishing to customize the exercises will also need access to Google Analytics or other website statistics reporting package capable of exporting data. The presenter will supply each attendee with a jump drive containing the workshop presentation and sample files to use for exercises. The workshop will be led by Doug Clark, Principle at Collegiate Web Solutions and a 15-year veteran of higher education website management.
In the last few years, interest in social media has exploded on college campuses, nowhere more so than in marketing and admissions departments. There’s been a significant increase in institutional Facebook pages, YouTube.edu channels, blogs, and Twitter accounts, yet the jury’s still out on when it comes to results. We know that social media tools don’t work well in isolation—they become more powerful by coming together with other social media. Yet we’re still seeing a lot of isolated, one-off tactics, like throwing up a Facebook page and hoping fans will come. In this presentation, we’ll explore the building blocks of social media convergence marketing and help you move your institution beyond one-off tactics to achieve recruiting and marketing goals. Social media convergence marketing synchronizes platforms, content, and interactions, drives traffic, and amplifies the viral environment in which institutional social media communities can flourish. We’ll master the basics and study good models, from the Stanford and LSU Facebook pages to the University of Lincoln Nebraska’s Planet Red and Furman’s Engage proprietary networks to the new blog-driven strategy at Loyola’s Graduate School of Business.
With a conference registration, workshop rates are $120 for one and $200 for two. Without conference registration, workshop rates are $200 for one and $360 for two.
Sunday, October 10
Wednesday, October 13
