Steve Krug (pronounced "kroog") is best known as the author of "Don't Make Me Think: A Common Sense Approach to Web Usability," now in its second edition with over 200,000 copies in print.
His new book, "Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems," explains how everyone can-and should-be doing their own usability testing.
His books are based on 20 years of experience as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others. His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA.
He currently spends most of his time teaching usability workshops, consulting, and watching old movies.
Steve Krug
Author and usability consultant
@SKrug