Steve Krug (pronounced "kroog") is best known as the author of "Don't Make Me Think: A Common Sense Approach to Web Usability," now in its second edition with over 200,000 copies in print.
His new book, "Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems," explains how everyone can-and should-be doing their own usability testing.
His books are based on 20 years of experience as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others. His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA.
He currently spends most of his time teaching usability workshops, consulting, and watching old movies.
Higher Ed Experts produced an introduction video for the keynote:
Author and usability consultant