|
Tonya Oaks Smith: OK.
So, who uses video? Who makes video, uses video? Wow, that's weird.
Almost everybody. Who doesn't use... Does anybody not use video? Susan? Aaron Street: Get out. [Laughter] Tonya Oaks Smith: Wow. [Laughter] Tonya Oaks Smith: OK.
But you don't... Aaron Street: Yeah. Tonya Oaks Smith:
What's
the reason that you don't use... Audience 1: [00:21 Unintelligible] Tonya Oaks Smith: OK. Aaron Street: Pfft.
Policy
smallicy. [Laughter] Audience 1: [00:30 Unintelligible] Tonya Oaks Smith:
That's true. It's out there. Audience 1: [00:34 Unintelligible] Tonya Oaks Smith: The
official face is not having video. OK. And actually it was funny, when I started at Bowen, we didn't have either, but we started finding things like that that students had put together. And apparently among law schools there's this big competition at the end of your first year, because law school is three years, and all the schools have to redo popular songs. And I found that our students had done an actually really good job. And so we have that now on our YouTube channel. So it's pretty cool. |
|
| 01:11 |
But, anyway. So, who uses and why do you use it?
Somebody holler out. Aaron Street: How
about you? Why do you use video? Audience 2: [01:20 Unintelligible] Aaron Street:
Recruiting students? Tonya Oaks Smith: And
we do have candy. OK, who else? Audience 3: [01:29 Unintelligible] Tonya Oaks Smith: OK. Aaron Street: That's
good. Audience 4: [01:33 Unintelligible] Aaron Street: OK. [Laughter] Tonya Oaks Smith: I can't hum it that far. [Laughter] Aaron Street: I got it. Audience 5: [01:41 Unintelligible] Tonya Oaks Smith: OK. Aaron Street: There
you go. Tonya Oaks Smith:
Somebody on this side. Audience 6: [01:51 Unintelligible] Aaron Street: I got it
if you want it, man. Tonya Oaks Smith: Oh,
sorry. Audience 7: I promote
Admissions. [Laughter] Tonya Oaks Smith:
Promote Admissions? Promote Admissions, engage with alumni. Who else
over here? [Laughter] |
| 02:03 |
Audience 8: [02:03 Unintelligible] Tonya Oaks Smith:
Faculty what? Audience 8: [02:07 Unintelligible] Aaron Street: Yes. Tonya Oaks Smith: OK.
Anybody else? Yeah. Audience 9: [02:11 Unintelligible] Tonya Oaks Smith: OK. Aaron Street: Wow. Why
don't you all come up here and we'll sit down? Tonya Oaks Smith:
Awesome. I like that. I like the 'illustrate and reinforce marketing
messages'... Aaron Street: We can
probably go to the next class. Tonya Oaks Smith:
... because
that's what I do. I try to relate everything back to the messages I'm
trying to send. And we talked about some of these things; you guys
brought them up. One of the ways that I try to use video, I used to be an
Internal Communications specialist before I started doing External, and
so I realized that our internal people, the people that we work with,
custodians, lunch ladies, everybody at our universities, they're
representatives for our brand. So we have to make them understand
what's important and why it's important. |
| 03:04 |
Another way we use is to recruit students. That's
something that we've started using lately. Not a lot of law schools do
that. They just don't. We're behind the curve. Law schools are. We look
to undergraduate universities to try to help push us forward. Aaron Street: Back to
the internal audiences. We're on the daily grind and morale can get low
sometimes, and I've gone out and made some videos not really expecting
them to get a response from the people I work with down the hall or
whatever. Like I did a just of driving around campus and put some
music to it and had some of the new buildings that we have, and man,
they were emailing me, "Thank you, that made me feel so good. We have a
beautiful campus." And I was like, "Wow, that made a little bit of a
difference." Parents, they want to know what's going on with their kids, especially the helicopter parents. They see the event videos, they always say, "Is my kid there? Is he out drinking? Where is... " So we do that. We promote events, homecoming and all these events we have each year. They'll see we have the camera out and they'll come and say, "Hey, Aaron, when is this going to be on YouTube? I want to see it." And I'll say, "It'll be about a year from now probably." [Laughter] |
| 04:15 |
With our donors,
we... The foundation, they'll come to us, and they have ideas and we
brainstorm other ideas to try to... They'll send a mailer out
and redirect people back to our landing page with the on it and
see some of that later that we've done. Tonya Oaks Smith: And
b-roll database. I work with people in the media all the time, and they
don't always have time to come out and get video, get shots of
students, and students aren't always there where you need them to be. So making your b-roll database is an awesome thing for all of
us to have, because somebody's going to call on us in the middle of the
night because something has happened on our campus. And if we don't
have the b-roll, then they're going to come out there and they're going
to shoot cops everywhere. That's one of my nightmares. |
| 05:07 |
Aaron Street: That's a
negative example, but... [Laughter] Aaron Street: ... on a
more positive note, somebody might have an idea for a commercial but
they need it tomorrow or the next day. Normally you would say, "There's
no way that would ever be possible," but if you have a solid b-roll
database, you can go to that and pull clips from different things and
put something together. That might not be perfect, but it will serve
its purpose, so... Tonya Oaks Smith: OK.
Who does strategic planning in here? Aaron Street: You all will get candy. I mean... [Laughter] Tonya Oaks Smith: Wow.
Aaron Street: ... or something. Tonya Oaks Smith: Like
strategic planning, like you go and you develop a plan, then you get
buy-in, and you possibly get money, and to accomplish goals have
metrics slapped on the back of it. But the majority... And I see some of you guys laughing, chuckling? Ha ha ha? Like we don't have time to do strategic planning? [Laughter] |
| 06:04 |
Aaron Street:
Who has time for that? Pfft. Policy? Pfft. Tonya Oaks Smith: When
we rush, rush, rush, we don't tend to think that we have time to do
strategic planning, but in the end, it makes us save time. It helps us.
So, anyway, I Googled 'strategic planning' because Google is
our chief research tool now, and it's "a systematic process of
envisioning a desired future and translating this vision into
broadly-defined goals or objectives in a sequence of steps to achieve
them." So what it is is thinking where you want to go, and then
figuring out how I go from A to Z, and then making a timeline for
getting there. So within your packets, you'll see a communication brief. I
think it's on the second page right there. |
| 07:02 |
This is a tool that I use every time I write a communication
plan, every time that somebody comes to me and says, "I need XYZ. I've
got to talk about career services and how we're getting jobs for
attorneys who can't get hired right now." So the communication brief, as you'll see, takes you through
identification of stakeholders, takes you through what your messaging
needs to be. It takes you through what your metrics will be defined as.
And sometimes metrics are this diaphanous thing that we can't
wrap our brains around because we're creative people, but the metrics
are really important because they help the business people understand
what we're doing. They had the capacity to make my dean understand that I want
to bring in $30,000 with this video. And we did, last semester, because
I knew that's what we needed to do. So I defined that that's what we
were going to do. |
| 08:07 |
And so it's successful. And so next semester when I go to him
and I say, "I need another 5,000 bucks to make a video," he's not going
to bat an eye about writing a check for me. They provide a foundation for our messaging. If I can have my
message down in writing, then I know what I have to come back to. They
determine our necessities for our communication plan and they establish
a timeline for the process, as you'll see this timeline on the bottom. And breaking down step-by-step into what we're going to do is
one of the most important things to me. And I use this plan for print,
for Web, whatever, doing a PR plan. They also help us monitor our
execution, so they define our metrics, and then we determine what
exactly is going to work. Next, I think Aaron's going to talk about what makes a good
video? |
| 09:03 |
Aaron Street: Maybe. Tonya Oaks Smith:
You're going to have to go... Aaron Street: I might.
It's kind of interesting were the two other presenters in here.
They might have different opinions. But we wanted to show some things
that we saw on YouTube, the different universities that we're doing and
different steps, different levels of it. Some are easy to do, some are
more difficult. So let's see what we've got. And I feel like a doofus because I brought the wrong set of notes. I had all those schools that I was going to say, "This is from so and so." So if anybody's here from these schools, stand up. Cover your ears. [Laughter] So this is an example of... [Video Starts] Aaron Street: Thank you. So you can see the picture's a really clear shot here? They got great audio, they got... [Laughter] |
| 10:00 |
Or I think if you're already doing it, you guys should do
this, too. All you do is carry a digital audio device. [Applause] Aaron Street: OK,
'breadth and depth'. You should always have your professor say "breadth
and depth" because that is just cool. OK? And you need an aerial of
your campus. Those are cool, too. Speaker 3: My Number 1
reason I came to Bentley was because of its reputation. Speaker 4: They know the
Bentley name in the business world. Aaron Street: What
else... Speaker 4: When I say
I'm from Bentley, right there, they already know... Aaron Street: Now... to pace the video. It goes fast, the movement's good and
clear. The laps good. Speaker 5: ... when I was 46, I
was involved. Speaker 6: Because of
the breadth and depth of the programs that we have, the student can be
exposed to just an incredible variety of... Aaron Street: 'Breadth
and depth'. Again. Come on, people. Great sound bites. Tonya Oaks Smith: They gave us a transfer of funds from Derrick County... Speaker 7: Students
learn the concepts of the discipline, but also, they learn those in a
way
that's more consistent in how they want to be doing their jobs. Aaron Street: And you
can see, it's organic. A little bit, got the movement going
on. It looks
real. [Music] Aaron Street: Look at that
movement. I like it. I like the music they put. I think it all gets it together. |
| 11:02 |
Speaker 8: We get
feedback from our... We're able to adapt our programs. Aaron Street: This is a school in Boston. [Laughter] Speaker 8: We don't tell
them what they need. They tell us what they need. [Song] Aaron Street: Like I
said, something that's really easy to do. You'll see what I'm talking
about. Speaker 9: I love the
community here. I love being involved. Speaker 10: Crawling
through the tunnels in the castle. Speaker 11: The
community atmosphere on campus is being able to walk around, see people
I know, say hi, and always feel like I'm a part of something when I'm
here. Aaron Street: These
kids are graduating, so go to them and say, "What are you going to
miss?" Speaker 12: Oh, and free
food. Definitely free food. Speaker 10: Ooh. Oh,
running into people in the tunnels in the castles. Aaron Street: That
dude is obsessed with the castle. I don't know what is the
castle. [Song] Aaron Street: We all
have things that we think are unique and special in our school, right?
So let's get a video. Speaker 14: In every
estate like this one, we have a health center and the medical
leave, absolutely free. The reason is that, is to make the workers as
healthy as possible to be able to work better. |
| 12:04 |
Aaron Street: I saw a
trend where people were doing stuff outside the US. Speaker 15: The company
hospital has been in operation for many, many years. Aaron Street: They
were making videos of it and they were doing it in different ways. If
a couple of students were... they might take a little camera. Speaker 15: Starting in
the late 1990s, HIV/AIDS came along, and that became a large amount of
additional services that they provided with palliative care for people
that were becoming very sick with HIV/AIDS. Aaron Street: Other
people were doing very professional-looking things with their video. I
still think students kind of produced this... Speaker 16: All right.
Ladies and gentlemen, our next mascot. Please give a warm welcome to
Aubie from Auburn University! [Cheering] Aaron Street: Isn't
that a cool mascot? [Music] Aaron Street: I'm the
Mulerider, so it's girl on a mule, I can't answer that. But Aubie is very
popular in their neck of the woods. Speaker 17: Please pause
for a word from our sponsors. Aaron Street: Tonya
hates it because she's an LSU person. [Music] Speaker 18: Can you hear
me now? Speaker 17: What? Speaker 18: Can you hear
me now? Speaker 17: What? Speaker 18: Can you hear
me now? Speaker 17: Yeah! [Cheering] Aaron Street: And
there were... I can hear the videos, but I've got the numbers, but it
was like around 50 videos of Aubie on their YouTube. [Music] |
| 13:08 |
Aaron Street: I don't
know... it's got audio, it's got great clips. [Music] Aaron Street: They all
didn't want to show it, but I'm going to show it. All 17 minutes of it.
I'm just kidding. [Laughter] Audience 10: Thank you! [Music] [Laughter] [Song] Aaron Street: So Yale
did this. You probably all have seen it; it's viral. It's
such a
different audience. This may not be used in recruiting
students, but the alumni would love to see this and... it got them a lot
of publicity, so... And they hit on something... And students
did this, so we can all do this in our... Not this. |
| 14:03 |
Speaker 19: One of the
reasons I chose Yale is for its housing system. Before students arrive
as freshmen, they're randomly assigned to one of 12 smaller communities
called residential colleges. These colleges have nothing to do with
academic subjects or extracurricular activities, but rest assured,
they're quite a bit more than just living spaces. Excuse me. Speaker 20: Yeah,
Admissions Officer? Speaker 19: Tell us a
bit more about residential colleges. Speaker 20: Sure thing. Aaron Street: I had to
leave that part in. OK. [Video Ends] Aaron Street: Yeah, let's
come back to this... What did you all think about those videos? Audience 11: Cool. Aaron Street: Cool.
How do you... where are you gonna start? Audience 12: I like
the music. Aaron Street: Which
one? The music? I think it's very important. Very important. [Pause] |
| 15:01 |
Tonya Oaks Smith: So now we're going to talk about in-house or outsource. Aaron Street: Do you
all want to watch the Rainbow now that we have audio? No, OK.
You can never see it too many times. [Laughter] Aaron Street: Because
we said earlier, Tonya and I have different perspectives on insource
versus outsource,
just because of where we work. Tonya Oaks Smith: So,
right now, in your packet, is that sheet. In-house or outsource? We're
going to take some... And think about reasons that you go both
ways. OK, everybody have at least one reason? [Laughter] Tonya Oaks Smith: One
reason. Aaron Street: All we
need is one reason, OK? Tonya Oaks Smith: One
reason. All I need is one reason. Audience 13: Easier to
manage. Tonya Oaks Smith: OK. Aaron Street: Easier
to manage, it can do what? Which way? Tonya Oaks Smith:
Easier to manage. Audience 13: In-house... Aaron Street: Keep it
in-house? That's a good... I like that. I like it a lot. Audience 14: It's
cheaper. |
| 16:00 |
Tonya Oaks Smith:
Sometimes. Aaron Street: It's
cheaper, yeah. It is. Tonya Oaks Smith: OK.
Cheaper. Aaron Street: Am I giving candy to everybody to give it away? [Laughter] Tonya Oaks Smith: Felipe Audience 15: [16:07 Unintelligible] Aaron Street: Well,
either one. Tonya Oaks Smith: OK. Audience 16: Outsourcing for me because it's our time, it's our money. You don't necessarily have the people to produce it. Tonya Oaks Smith: OK.
OK. So it's a time thing. Audience 17: [16:24 Unintelligible]. Tonya Oaks Smith: OK.
Better quality. Audience 18: If you do
it in-house, you might know your brand and your goals better than your
outsourcing partner would. Tonya Oaks Smith:
Oops, sorry. Audience 19: [16:37 Unintelligible] Aaron Street: That's
interesting. Yeah. Tonya Oaks Smith: OK.
What do you have? Audience 20: If you
have
like a mass communications department, they could do the idea... Tonya Oaks Smith: OK. |
| 17:00 |
Aaron Street: Yeah. If
you have students, like he was saying, a Communications Department or
whatever, you can utilize that resource. Tonya Oaks Smith: OK,
what do you got? Audience 21: [17:07 Unintelligible] Tonya Oaks Smith: Oh,
sorry. Audience 21: [17:16 Unintelligible] Tonya Oaks Smith: OK.
So that's on both sides. Outsource, got expertise, in-house... Aaron Street: And
Tonya's side of the room is rocking, you all. Come on. Where you
all at?
Yeah. Tonya Oaks Smith:
That's because I'm dangling. Aaron Street: Yeah.
Who likes nuts, you all? [Laughter] Tonya Oaks Smith: Cool. Audience 22: [17:37
Unintelligible] [Laughter] Audience 22: [17:49
Unintelligible] |
| 18:04 |
[Laughter] Tonya Oaks Smith: Yeah. Aaron Street: Just
throw the logo at the end. Have a free experiment. Tonya Oaks Smith: In
fact, I like you. [Laughter] Audience 23: [18:09 Unintelligible] Tonya Oaks Smith: OK. Audience 24: [18:29 Unintelligible] Audience 23: Yeah. Audience 24: And they
did it really great. They've got the batch. You're talking
about the [18:35 Unintelligible]. Audience 23: [18:36 Unintelligible] Tonya Oaks Smith: That
could be a selling point, though, in some campuses. [Laughter] Tonya Oaks Smith: What
have you got? Audience 25: [18:45 Unintelligible] Aaron Street: Well,
that's interesting, because their administration sometimes does. I
mean, they work with us for a day, but if they have an expert coming in
from outside, they might be, "Oh, yeah, this is great." |
| 19:07 |
That's why you have to convince them, if you're... to
do it more insource, we have the resources here and we know what it
takes to make a good video. Tonya Oaks Smith: Yeah. Aaron Street: I think
you can do both. Tonya Oaks Smith: Yeah. It's that whole consultant... because somebody who's external has more value than I do because I'm there obviously. I have no value. [Laughter] Audience 26: [19:24
Unintelligible] Tonya Oaks Smith:
Right. Aaron Street: Yeah. Audience 26: [19:46 Unintelligible] Tonya Oaks Smith:
Yeah. That's true. And I find that, too, but I also find that
if you know how the funding process works, there are ways to
get... because we're publicly funded. Audience 26: Yeah. Tonya Oaks Smith: We
have to bid out things that are
above a certain level. Audience 26: Yeah. Tonya Oaks Smith: But
if I know my vender and I work with them,
and I say, "OK, invoice me this amount right now," and then will
break it out, I don't know if I'd advise that or not, but I do advise
developing a relationship where you can do that kind of stuff. |
| 20:19 |
Aaron Street: OK. Tonya Oaks Smith: What
do you got? Audience 27: [20:20 Unintelligible] Audience 28: [20:26 Unintelligible] Audience 27: [20:28 Unintelligible] Audience 28: [20:31 Unintelligible] Audience 27: [20:33 Unintelligible] [Laughter] Audience 27: [20:35 Unintelligible] Aaron Street: Yeah. Tonya Oaks Smith:
Right. Right. Aaron Street: Yeah. All right. Well, we have some things that... we've touched on
pretty
much all of these. At the bottom, two, are kind of like the bearers that
we might face as far as trying to do it ourselves. I mean, others, too,
like time, obviously. But... Tonya Oaks Smith: The
knowledge and the confidence level are really where Aaron
and I kind of battle it out, because I don't have it. I don't. And
I don't have the time to acquire the knowledge. |
| 21:10 |
So I have to find somebody else who can do it. I just don't
have it. And I don't feel like... I mean, I make videos. I'll go talk to
professors about their research, and I feel like I end up with crap. I
just do. It's not what I want to put out there. Aaron Street: And
Tonya, if you feel like you're outsourcing and you might have lost
control
in that, "Well, I'm given all the control to him," well, Tonya still
produces her videos. She just has somebody else do the technical part
of it, basically. Tonya Oaks Smith:
Yeah. I arrange the shoot, I make sure that everything's in
order, I do the edits. I don't do the edits physically; I tell him
where I want things to be edited. But I just don't have it to do. So after all this, Aaron has had some really great success as
far
as in-house. So he's going to run through really quick a case study for
you. |
| 22:07 |
Aaron Street: Yeah.
From where I started, it was about three years ago. They had
hired a
company two and a half hours away in Little Rock to make a
promotional they could use for a number of things. It ended up
being a two-year project. They spent $15,000, which might not seem like
much, but for us it was a lot. They went up to Little Rock several times. They ended up
with a product they didn't feel was good enough to even send out to
anyone, so they just trashed it. So I came on the scene. And they knew
that I was a photographer, so they knew I would take on that role.
Normally, a Director of Communications wouldn't be the photographer,
but
they knew I had that skill. So the first week I think I was there they said, "OK, Fox is
coming to film the commercial that we have signed a contract for
them to do, and they're coming on Thursday afternoon." I was like,
"Thursday afternoon?" OK, I look out in the campus and there's like a
couple people walking, but that's all. And so I had to get them in the band room, the
band rehearsing, I got them in a couple of boring business classes. I
didn't
show our university, which is alive and has things going on, because,
anybody
have anything exciting on Thursday afternoon? I don't think so. |
| 23:13 |
So that commercial was crap, too. They just put the clips
together, put a little voice-over over it, put the a little bit of music
below it, and then
said, "Here you go." "You're welcome." And... are we exiting to... Is it going to play? So I'll show you some videos that I've done. I basically said, "Look, if you buy me a camera and a Mac with the right software, I can try to learn how to do this. I know how to handle a camera." So I enrolled in a class, an undergraduate video-editing class just with the regular students and everybody I'd ever seen there. And I jumped in head first and they were all like, "Slow down, man." [Video Starts] Aaron Street: So this
is the first commercial I did. Speaker 21: ... and you
will find more than just a beautiful campus. [Music] Aaron Street: And it's
not perfect. I mean... |
| 24:00 |
21: With a low
student-teacher ratio, you will be more than just a face in the crowd
and you will receive that hands-on experience that you deserve. Aaron Street: ... I had the proper commercial, but it was a lot better than what they did. [Laughter] Speaker 21: You'll flip
when you find out about all of the great college experiences designed
around you and the... To find out more about Southern Arkansas
University, visit us at www.saumag.edu. Aaron Street: Because
I was there for Family Day. I was there for Homecoming. I
didn't know how to export it very well at that
point... that's why it's a little bit... part I hate the most. I was like, "Why did I do this
scrolling thing? Speaker 21: SAU.
Designed around you. Aaron Street: I just a
the student for the voice-over. [Song] Aaron Street: Then, people
knew I
was doing video. And guys took our flag to a forest fire. And the
cheerleading sponsor
wanted our team to start to get on this MTV reality show, and she said,
"Can you do a
promo for us today?" And I was like, "Yes." And so I called the
physical plants, had them bring the lift over. And we used old clips too,
had a up and down.
[Music] Aaron Street: So I
have a fancy student worker. She's a digital media student. She
can edit
faster than I can type. So, again, she's amazing. And so I get all this
footage. I do about 99% of the filming, and she will edit everything. |
| 25:05 |
So I got this for b-roll. But she
would do everything else there. So she slowed down every time there
was a flash and
put this music to it. And I thought it was one of the coolest things
that she had done. But it's just something little we threw up on
YouTube. People
liked it. [Music] Aaron Street: I don't
worry about copyrighted music. Oh, I just throw it up there and let... So
these are the great games. I love stuff like this, and the students do,
too. And everybody else does too. I mean, the the people are going to love it. So I'm going to piece two
pieces together, from beginning and then the end. See I film,
bring it back to her. We talk about an idea, what we're going to do,
she does it. So I'm working on marketing doing other things, she's doing
this. [Music] |
| 26:07 |
Aaron Street: This is
one of the kids who found me when I had a camera and said,
"When's it going to be out? Because I want to see
it." [Music] Aaron Street: Events.
We had our centennial last year. We had the Muleriders,
so... The
name came from early years of SAU. They would ride the mules give miles
to catch the train and they go play football games. It is what it is,
you all. And so we re-enacted it. Of course, the president immediately
said, "Aaron, you
have to get of this and make a video." And we actually made
videos for everybody who was here this day. We sent them the and
a 'thank you' card. I'll show you an interview that... I did interviews. Speaker 22: I am Mildred
Greer Ruff, and I was a 1934 cheerleader. [Song] |
| 27:07 |
Speaker 22: I started into
school in 1934. The boys had really quit using the mules to
run. There were a few cars around, most of them Fords and Chevrolets.
But I will
remember the mule barn because that's where all the football boys lived. Aaron Street: She was
a little boy-crazy, I think. Speaker 22: And it was
a... It was in a framehouse on Faculty Road. And after
football practice in the afternoons, the girls that could get a car,
we'd go out and pick up our
favorite boyfriends and take them for a ride. And by that time, in
Magnolia, there were
only five paved streets, so we didn't drive very far. Aaron Street: They
didn't drive very far, you all. She was like, "Is that OK?" I was like,
"That was
perfect. I got everything I need. See you later." [Music] Aaron Street: This
is... Oh, we can... Well, shoot this. It's just a minute. |
| 28:03 |
This is a we did for our Development Office. Like I
said, we find a student that has really done great at SAU and was
helped by the foundation scholarship. Speaker 23: My name is
Monica Coker and I'm an Agriculture Education major here at SAU. I'm a
senior this
year about to go into my student teaching semester. And it not been for
scholarships, I never would've been able to even walk at the SAU. Aaron Street: Yeah.
When she said yesterday, a lot of it came with Final Cut Pro, the studio. I know, right? Speaker 23: My family,
ever since I was able to even understand what scholarships meant and
the importance of a good education, my
parents would tell me, "We don't have the financial means that we can
get you to college," and then it's
really cool that and say you had an alumni that was willing to pay for
my
scholarship so that I can come to SAU. And they saw something in me
that I didn't see myself in that, that
potential to be successful. And from the bottom of my heart, I just want to say thank you
to
the Foundation and all the alumni who have just donated their money and
their time to raising funds for these scholarships. We're successful
because of you. |
| 29:03 |
Aaron Street: And so
we had the technical skill to make videos like this. We
still didn't have all the equipment we really needed. We didn't have
the mike, and so the audio kind of suffered. Speaker 24: Your gift to
the SAU Foundation will give students like Monica a chance to attend
Southern Arkansas University. Gifts to SAU are gifts that change lives. Aaron Street: If you
advertise with your local radio station, don't be
afraid to call for a favor. "Hey, Ken, dude. Hook me up. I'll email you
this
script. Could you read it for me?" [Drum-Playing] Aaron Street: This is
the latest commercial that I've done. If you don't want to use Final
Cut Studio audio, let your band
do the work. [Drum-Playing] [Video Ends] Aaron Street: And I
wanted it to mirror like the event, the happy, action, fun
students and the complete college experience that we trying to do with
our
other videos. And again, we apologize for all this stuff. |
| 30:08 |
Tonya Oaks Smith: All
right. So that's it. We've talked a little bit about today. We've
talked about how you work
it into your plans, how you decide to outsource or in-house. Does
anybody have any questions? Audience 29: Did you use Final Cut? Aaron Street: Yeah.
Yeah. Audience 30: [30:32 Unintelligible] Aaron Street: Oh, I'm
sorry. Whoever wants to go first. You all can fight it out. Get in
the
middle. Yeah. Audience 30: You mentioned clips of copyrighted audio. What do you guys do about
using audio? Do you license stuff or do you mostly go with... Aaron Street: The only
reason I used that is because it was a little event
they were just putting out on YouTube. But I didn't use it for
anything else. Commercials and stuff like that, I'll use our fight song
or
something like that, or the band. I'm still starting out. I'm still
learning. So we're just kind of playing it as we go. |
| 31:15 |
Tonya Oaks Smith:
Yeah. I can tell you that... Audience 30: [31:16 Unintelligible] Tonya Oaks Smith:
Yeah. That's actually what my guy has done, too, is he's got a
package that he's bought, or I'll go out and find something that's in
the public domain. A lot of my videos don't particularly... they involve
talking, which I like. Sometimes. Aaron Street: You can
put music behind it. Tonya Oaks Smith: I
know. Aaron Street: Final
Cut Studio music does get a little old and cheesy, and so
we're kind of running down on that. Audience 31: [31:51 Unintelligible] |
| 32:00 |
Tonya Oaks Smith: Yeah. Audience 31: [32:01 Unintelligible] Tonya Oaks Smith:
Yeah. And actually what we've done... because I've done a lot of
the slideshows... the slideshows are just really easy to do with
Slideshow Pro... is use stuff that the band has done. Like for our
Holiday card, we used the fight song over it. I also with Slideshow Pro in doing an add-on to a magazine site that we had for main campus. I was talking about the Applied Design program that we have, and they do work in textiles and woodworking. And there's some interesting noises that come out of... and you're sawing and doing those things. And so to layer over that, use those sounds. And so that's a good thing to do, too. I think. Yeah. |
| 33:11 |
Aaron Street: Well, I
think we ran over our time a little bit. Tonya Oaks Smith: Yeah. Aaron Street: But
thank you all for... Tonya Oaks Smith:
Thank you all. And if you have any questions, I've got cards,
Aaron's got cards. Come get candy. [Applause] |