Pavillion Ballroom, 4th Floor
The realm of search engine optimization is always changing. There are always new tools and ideas that impact how content is indexed and recognized online. A prime example is the aggregation of links on social networks, all of which push users to our websites. In this session I want to talk about smart steps university Web developers can take to get their sites and content to the top of search engine results, including best practices and tool utilization. I will focus on tools such as the new woorank.com, Google Webmaster Tools, and other Web widgets and scanning software. This will be a great session to begin your journey into understanding SEO.
Zac Vineyard is a Web developer for Northwest Nazarene University. He has been building websites and ogling code for eight years, specializing in front-end Web development, content management, marketing, and search engine optimization. He loves PHP, jQuery, XHTML, CSS, and a variety of content management systems. He lives in Meridian, Idaho, with his wife and twin girls.